Connect with us


Phuket SuperCheap blaze damage estimated at B500mn

Legacy Phuket Gazette



PHUKET: After 18 years in Phuket, the main SuperCheap store and warehouse were gutted on Wednesday in the island’s largest-ever fire.

Located on a 30-rai (4.8-hectare) plot once occupied by a factory, the main SuperCheap store – a legacy of the Anantajaroonwong family – had grown from being a rickety warehouse supported by wooden pillars and a corrugated-iron roof into a buzzing economic centre for local wholesalers and retailers, with a daily sales volume worth more than 10 million baht a day.

Boasting branches throughout Phuket that also attract customers from nearby provinces, SuperCheap’s local business connections enabled it to offer various goods at highly discounted prices.

Under the helm of Boonsom Anantajaroonwong, the store sought no limelight, but managed to expand steadily – making it a competitor to be reckoned with across the region. There were 25 branches in Phuket alone.

The store, which offered no luxury goods, placed an emphasis on essential household commodities, thus enabling it to keep costs low. Only the cashier’s area at the main store was air conditioned, for example.

SuperCheap’s other strong points included its smart choice to shift from being a trader to a goods producer – including investment in a rice-noodle plant and its takeover of a Phuket furniture factory.

Its decision to employ some 700 workers from neighbouring countries, particularly Myanmar, also served as a customer magnet, since foreign employees also encouraged Phuket’s huge workforce of immigrant workers to buy the store’s goods.

It came as no surprise that Burmese was widely spoken in the store. Damages from the fire are estimated to be at least 500mn baht, a major blow for the convenience chain’s local operators.

The next challenge for SuperCheap, which has grown particularly popular in the past five years, will be the logistical supply of its local branches, now that its main store is no more.

— The Nation


Want more Thailand news from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Coronavirus (Covid-19)3 hours ago

PM Prayut asks everyone to work together towards reopening

Coronavirus (Covid-19)6 hours ago

Bangkok restrictions lifted on 8 categories, including swimming

Patong7 hours ago

Tar balls spreading in Phuket hit Patong Beach

Phuket Sandbox July 1st


Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Phuket8 hours ago

Officials predict 600,000 tourists to Phuket following reopening

Phuket9 hours ago

Technician electrocuted to death while trying to fix jacuzzi

Pattaya9 hours ago

Pattaya pushes for August 1 Sealed Route reopening plan

Thailand9 hours ago

Mother alleges that Doctor mistakenly gave her 10 year old sleeping pills

Bangkok10 hours ago

1 million Sinopharm doses arrive today

Tourism10 hours ago

Full reopening guidelines for Phuket and Samui

Coronavirus (Covid-19)11 hours ago

Covid UPDATE: 3,682 new cases, 20 covid-related deaths, provincial totals

Thailand11 hours ago

Poll shows schools, students, parents, “not ready” for online learning

Chon Buri12 hours ago

Man returns lost parakeet, gets rewarded with BBQ

Thai Life12 hours ago

Thai Lion predicts football matches, other abilities currently unknown

Tourism12 hours ago

Reopening details for Phuket, Samui and beyond laid out

Coronavirus (Covid-19)14 hours ago

Multiple Chiang Rai schools to close after infections found

Thailand4 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism4 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket4 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8