Connect with us

Phuket

Phuket Gazette to stop print edition of newspaper locally, reorienting hard-copy production for wider market in The Nation

Legacy Phuket Gazette

Published

 on 

PHUKET: It’s like Grandma’s little drinking problem. Everyone knows, but people don’t much talk about it. And so it goes with the publishers of hard-copy newspapers these days – worldwide. We know where print is headed, so the only real choices are whether to get out now or, say two years from now.

We’ve opted for the former, meaning that the paper, launched 23 years ago in May 1994, will no longer be distributed as a standalone publication here, with effect from the end of this month.

But readers will find a ‘Gazette Lite’ going out to a vastly larger audience as a Phuket-dedicated supplement in The Nation every weekend.

With rising revenues in the Gazette Online and irreversible flatulence in small-scale hard-copy newspapers (those with print runs of less than 10,000), the decision to channel our resources out of local print and into a broader readership has not been difficult.

Commercial advertisers in the Gazette with print preferences will continue to be well catered for amid our Phuket pages in The Nation, giving that content an audience roughly eight times what is possible in Phuket and the Andaman. Our advertisers will of course also retain their presence aboard the 12 major international airlines into and out of Thailand (both Bangkok and Phuket airports).

Classified advertisers will also get a bonus, with all of their ads now enjoying national, as opposed to purely local, distribution.

Marketers gone digital (who hasn’t?) already know the power of the Gazette Online, the island’s top rated English-language web and mobi platforms for both traffic and page views (source: Google Analytics). They also know that our stories aboard these platforms appear in our Facebook, the island’s largest by far for English language, with 168,000 followers.

We do not celebrate the departure of a masthead that has been a part of Phuket for nearly a quarter of a century, but sentimental we must not be. Indeed, our editors and reporters are more than pleased. Free of the chains of the ancient and tedious grinds of hard-copy layout, they will now be spending far less time with their mice and more as journalists – ‘out there’ getting stories, writing ’em up and interacting more closely with the community.

For myself, what a great ride it has been, watching the island morph from village paradise (as seen by a refugee from New York/Hong Kong) to genuine international tourist destination offering just about anything one might ever want on a holiday.

The scar tissue of Phuket’s development is acknowledged and has given us plenty to write about, but without the candor of such reports alongside all the positives, it’s not difficult to imagine that the negatives could have gained the upper hand here. They’ve not, but they’ll keep trying, so we will continue to do our bit, with increasing digital firepower and some new media alliances going forward.

— John Magee

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand9 hours ago

Thailand News Today | Disease control amendment in the works; reopening delays | September 22

South10 hours ago

5 billion baht loss as birds’ nest producing swiftlets found dead

Crime10 hours ago

Ex-cop “Joe Ferrari,” other officers charged with violating discipline policy over suspect’s death

Sponsored11 hours ago

HOMA is now offering fully-serviced, affordable lifestyle apartments in Phuket Town.

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand11 hours ago

5 Pattani men arrested for allegedly posing as police officers to extort locals

World11 hours ago

Thai woman tricked into human trafficking in Dubai brought home safely

Phuket12 hours ago

Alleged cable thief busted in Phuket, accomplice possibly still at large

image
Join the conversation on the Thaiger Talk forums today!
Thailand12 hours ago

Thaiger Bites | Your Feedback and Comments! | Ep. 23

Guides12 hours ago

Bangkok’s best fresh markets to visit

Coronavirus (Covid-19)13 hours ago

Wednesday Covid Update: 11,252 new cases; provincial totals

World13 hours ago

Tesla stock dive costs Elon Musk $7 billion, World’s Richest Man title

Kanchanaburi13 hours ago

Kanchanaburi temple that served as a rehab closes amidst shocking abuse allegations

Coronavirus (Covid-19)13 hours ago

Post-Covid condition MIS-C afflicted 30 to 40 children, 1 death

Thailand14 hours ago

Morning Top Stories | New disease control law, Thai border patrol tightens security | September 22 |

Thailand14 hours ago

Manhunt underway for foreigner who allegedly prepared bread using his feet

Phuket14 hours ago

Burmese man arrested for rape and assault of Thai woman

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14 | Thaiger
Thailand1 week ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand8 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand8 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand8 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending