Connect with us


The need to define Phuket with a clear voice

Legacy Phuket Gazette



PHUKET: Efforts by local hotel industry leaders to revive the Phuket Hotels Association in order to give a unified voice to the island’s tourism industry could not have come at a better time (story here).

Phuket needs a positive public relations push to provide foreign visitors with clear, accurate information about the “new Phuket”, in contrast to its mafia-infested, pre-coup precursor.

The National Council for Peace and Order (NCPO) understands the importance of the tourism industry, which has perhaps been most vividly demonstrated by its efforts right here in Phuket.

Step by step, authorities have managed to clean up some of the most offensive and damaging aspects of the island by simply ordering police and other authorities to do their jobs and enforce relevant existing laws.

The results could hardly have been more visual than the transformation of the west coast. It is as if a magic wand has been waved and popular beaches restored, almost overnight, to their former natural beauty – one of the island’s most important selling points for visiting tourists.

Images of Phuket’s revival figured prominently in last Saturday’s English-language segment of the NCPO’s “Return Happiness to The People” broadcast.

Though the segment served its purpose – as it focused on Thailand’s image as a whole, both domestically and internationally – it did not present a clear understanding of what the “new Phuket” will mean to the international community.

It is here that the Phuket Hotels Association is most needed. Is Phuket defined by its beaches (with or without beach chairs), its shopping, its luxury lifestyle, its marine activities, its nightlife, or a combination of them all? Ask a dozen industry leaders, and you will get a baker’s dozen answers in return.

However, what is clear are the reasons why some international travellers avoid Phuket: tuk-tuks, taxis, beach touts, airport rip offs, government corruption and a less-than-pristine natural

The fear expressed at the recent AMCHAM meeting is that as Phuket vies for its share of the world’s travel market, a failure to develop, implement and promote a clear concept of what Phuket stands for could lead the province down the proverbial yellow brick road to a place ruled by further uncontrolled development, more taxi mafia and jet-ski touts, and a slew of other factors that have tarnished the island’s image.

The NCPO’s cleanup of Phuket has offered a unique opportunity for the island to re-group, re-brand and re-invent itself in the world’s mind.

It is not a clean slate.

All of the harmful development on the island cannot be undone – we can’t return to the Phuket of 1987 and try again.

However, with a single voice to lobby Bangkok and the local government, we can start to create a Phuket to be proud of.


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forum
🔔 Subscribe to our daily newsletter
📺 Subscribe / Join for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Tourism20 mins ago

Government outlines 3 entry schemes for international travellers from November

Tourism1 hour ago

46 countries permitted to travel to Thailand from November 1, and quarantine details

Tourism1 hour ago

46 countries permitted to enter Thailand from November 1

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Tourism13 hours ago

Bangkok’s 2 airports prepared to welcome international travellers

Drugs14 hours ago

Alleged launderer for drug kingpin arrested, 70 million in assets seized

Thailand News Today15 hours ago

Thailand News Today | PM tells the media to ‘chill’, Large hospital flooded, Woman dies after Vax | Oct. 21

Join the conversation on the Thaiger Talk forums today!
World15 hours ago

Vatican launches Click to Pray 2.0 app to encourage prayer

Events16 hours ago

Full Moon Party attempt Saturday muted by Covid-19 restrictions

Crime18 hours ago

Court rules “Jo Ferrari” suspect died of deliberate suffocation

Thailand18 hours ago

Thai Comedy shows, Lost in Translation, Thai embassy | Thaiger Bites | Ep. 43

Phuket18 hours ago

Governor says income distribution essential to Phuket recovery

Crime19 hours ago

Woman arrested for alleged social media accounts hack scam

Coronavirus (Covid-19)20 hours ago

Covid-19 Thursday: 73 deaths, Medical care, vax data fudged

World20 hours ago

Global Covid-19 recovery efforts will have lasting impact on climate

Bangkok21 hours ago

Police say they have enough evidence to try woman who cut rope

Thailand1 month ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand8 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism8 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket8 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism8 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand8 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism8 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand9 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand9 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand9 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand9 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand9 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand9 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand9 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand9 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11