Thailand PM drives tourism growth, targets 35 million visitors

Prime Minister Srettha Thavisin recently underscored the significance of tourism collaboration to elevate Thailand’s travel industry. The announcement comes on the heels of Maya Bay in Krabi province being named the third-best beach in the world by Lonely Planet, a testament to the country’s natural beauty.

Prime Minister Office Spokesperson Chai Wacharongkakul revealed that the prime minister, who also serves as the minister of finance, is prioritising the stimulation of Thailand’s tourism market in tandem with the development and preservation of the nation’s natural tourist attractions. The aim is to maintain their natural state as much as possible.

The recognition of Maya Bay on Phi Phi Island as one of the top beaches globally celebrates its exquisite, secluded location amidst limestone cliffs, its azure, gradient waters, and fine white sands. For Thailand, such accolades reaffirm the picturesque allure of its natural tourist spots.

Chai highlighted four policies set to boost Thailand’s tourism throughout 2023, based on the concept of 365 days of Thai travel – 55 secondary cities – communication development – stimulating spending by Thais and foreigners. These strategies are designed to distribute income to various regions across the country and aid in economic recovery, reported KhaoSod.

The first policy aims to enable year-round travel within Thailand, with a marketing approach that leans on events and festivals in every area to position the country as a global hub of celebrations.

The second policy promotes tourism in 55 secondary cities, highlighting their unique local characteristics as cultural selling points. It involves designing tourism activities alongside community product development and improving transportation to facilitate easier access to tourist destinations nationwide.

Thailand’s tourism

The third policy involves driving communication efforts to connect with tourists by engaging celebrities and thought leaders to promote tourism both domestically and internationally. This strategy aims to deliver quality information to target groups efficiently and effectively, bolstering confidence in Thailand’s tourism.

The fourth policy seeks to stimulate Thai and international tourist spending throughout the year with various travel festivals and measures, such as visa inspection exemptions for foreign tourists. This includes enhancing local products and services to offer a comprehensive tourism experience.

Expected outcomes from these initiatives anticipate welcoming no less than 35 million international tourists this year, a 26.12% increase, generating an income spread across the country of 1.9 to 2 trillion baht (US$ 52,631,577,000 to 55,401,660,000). Domestic tourism is projected to contribute another 1 trillion baht (US$ 27,700,830,000), aiming for a combined tourism revenue target of 3 trillion baht (US$ 83,102,490,000).

The prime minister is expanding Thailand’s tourism potential, which is already popular with travellers worldwide. By supporting activities and festivals throughout the year, the strategy aims to extend visitor stays and attract more tourists, with confidence that the tourism industry will play a crucial role in the country’s economic revival alongside other economic policies.