Thailand’s plan to extend Songkran raises eyebrows and 5.1 billion baht in soft power bid

Thailand‘s iconic Songkran Festival might be turning into a month-long water extravaganza in a bid to boost the country’s soft power, or a potential disaster waiting to happen?

Thailand’s political arena is buzzing with controversy as the Pheu Thai Party, led by Paetongtarn Shinawatra, unveils an audacious plan to extend the beloved Songkran Festival. The goal? To solidify the nation’s soft power on the global stage.

While promoting Songkran as Thailand’s cultural ambassador seems like a charming idea, critics argue that encouraging water festivities throughout April could have unforeseen consequences. Imagine water shortages and disgruntled entrepreneurs protesting against the potential business downturn.

Drawing parallels with global events, detractors question the wisdom of stretching Songkran into an entire month. Are we risking diluting the festival’s significance, much like the Olympics and World Cup taking place in brief, intense bursts? Could Songkran lose its unique charm if it becomes a frequent, month-long affair?

Recent reports reveal that Thailand has allocated a staggering 5.1 billion baht to boost its soft power credentials. The burning question – why does a nation steeped in culture and tradition need such a hefty budget to project its allure to the world?

Scrutinising the situation, it appears that the very essence of soft power is at stake. Wikipedia defines it as a nation’s ability to influence others through culture, values, and foreign policies, reported Thai PBS World.

Yet, with a colossal 5.1 billion baht state investment, questions arise: is this an admission that Thailand’s cultural appeal, political values, and diplomatic efforts lack inherent attractiveness?

The Soft Power National Development Committee, headed by Paetongtarn, has approved a budget of 5.1 billion baht to boost 11 industries in Thailand, including the Songkran Festival. The plan includes a grand Songkran celebration, dubbed the World Water Festival – The Songkran Phenomenon, to draw international tourists to Thailand. The announcement was made on December 1. Read the original story HERE.