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Video is the future of digital ads

Legacy Phuket Gazette

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Video is the future of digital ads | The Thaiger
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PHUKET: Digital ad spend is projected to be 9.9 billion baht this year, up almost 25 per cent from last year as a direct result of advertisers shifting from traditional media like print and television to digital media and online marketing.

This is believed to be partly because of the cheaper cost of digital advertising and partly because it’s much easier to target the correct audiences. With formats such as banner advertising, ezines, pop-up and pop-under ads on Google, Yahoo and Bing Pay-per-click, there is now an extensive list of marketing options.

This year, it is expected that the highest advertising spending will again be on Facebook and YouTube.

So the question that all advertisers should be asking themselves is: are you going to stand out from the crowd in this new age of advertising?

Video is the way of the future. There is little doubt that this trend is going to continue, and given the reduction in audience attention spans over recent years, this is definitely the format to use.

The great thing about video is that once you create an ad message and load it up to YouTube (or even film it directly on the site, depending on the format and purpose), it is then searchable through engines like Google. You can also embed it into other social media platforms such as Facebook, Twitter and Instagram.

I wrote earlier about the fact that Google owns YouTube, which means it rates videos there very highly in its search results.

YouTube now allows for some extra features that assist you in your marketing reach. These include the ability to have ‘icards’ that allow smart phones to link directly to your details, as well as the direct advertising placed on your videos and in your description space.

You can also pay them to have your ads appear on videos that directly relate to your business and match your target market.

We have covered Facebook enough in the past, but the simple reality is that with laser-targeted leads at very low cost, and a simple and easy format to create ads, this is always going to be a winner. You can also get leads loaded directly into your autoresponders in order to automate a highly-targeted marketing campaign, which almost guarantees very high levels of success.

Combining video with Facebook is almost the ultimate marketing tool and there are easy ways that this can be set up and automated.

Now that Instagram, Pinterest and Twitter platforms also allow videos in their advertising mix, the choice comes down to the demographics of the users for each of the respective platforms, depending on preference of age, sex and nationality.

The same fundamental rules apply to all of these formats: know the voice and image you want to portray, be consistent, respect your viewers and be honest.

Finally, stand out – think about how you can get your message without being the same as everyone else.

Simon Wetherell is a social media expert, trainer and lawyer. He now resides in Phuket where he trains businesses and individuals on how to profit from the social media industry. For more information, visit https://PhuketOnlineMarketing.com or call 095-085 3355.

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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Never miss out on future posts by following The Thaiger.

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Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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