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Phuket Business – Think outside the box: Pornthip

Legacy Phuket Gazette

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Phuket Business – Think outside the box: Pornthip | The Thaiger
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PHUKET: The island’s most recognized local food-gift company Pornthip (Phuket) Co Ltd, was recently honored with the “Good Design Award” in Japan for the packaging of its Sino-Portuguese snack gift items.

This was the second year in a row the company received the accolade for its unique and innovative packaging design.

Also recognized with the “G Mark”, the annual award has been running for more than 54 years, with recipients selected from thousands of submissions, from companies in Japan and other countries around the world.

Pornthip Chairman Wirawat Piamwiwattiku explained that the award is considered one of Japan’s highest product design recognitions.

“Not only is it [the award] about design competition, but it’s also about developing and promoting the design of a diverse array of products [that will] improve the quality of life [for consumers] and promote the development of related industries,” he said.

Mr Wirawat said that he is proud for Phuket and Thailand that his product is the recipient of such an accolade, noting that this year’s awards had more than 10,000 submissions from over 70 countries all around the world, largely from Japan and Europe.

“Receiving this award is [a way of] stimulating [inspiring] operators to utilize local culture and traditions to increase their business [volume and offerings].

“We [Pornthip] have maintained clear goals of utilizing [Phuket] heritage to increase business continuously… especially [monetizing] that [heritage] of old Phuket Town, since the Phuket city municipality have implemented a project to push for it [old Phuket Town] to get World Heritage [recognition].

Moreover, Phuket province and the Andaman [coastal region] has many beautiful cultures and traditions that [can help you] increase business.

The packages won for standing out as unique, boxed packages that are designed to resemble Phuket Sino-Portuguese architecture style, historical buildings; a medium for relaying Phuket’s heritage, promoting tourism to the island province and for representing an environmentally friendly snack packaging method.

All in, the company has a total of 48 designs of different buildings, and after the New Year, plans to launch designs of Phuket’s provincial hall, as well as a savings bank package concept featuring seven different designs, currently in the works.

The packages are collectible; Some popular models include the Clock Tower, On On Hotel – the first hotel of Phuket, and typical buildings on Soi Romanee and Ranong road, the Mor Lao building and Thai Hua museum.

The snacks, many of which are becoming harder to find, have particularly been popular among Asian tourists – Chinese, Korean, Malaysian and Japanese.

Launched for Phuket’s tourism markets in November 2010, the Sino-Portuguese package design was also the recipient of three other awards over the last two years. These include the AsiaStar 2011 – the ‘Packaging Oscars of Asia – and the Prime Ministers’ Export Award.

— Phuket Gazette

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

The Thaiger

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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Domestic air passenger numbers double those of January

Maya Taylor

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Domestic air passenger numbers double those of January | The Thaiger
PHOTO: Vietjet

Passenger numbers on domestic flights within Thailand have doubled within a month, rising from 4,000 in January to over 10,000 this month. Having nearly recovered to pre-pandemic levels, domestic travel plummeted once more when Covid-19 resurfaced late last year.

Apirat Chaiwongnoi from the Department of Airports says 15 of Thailand’s 29 airports are now operating domestic flights, with more expected to follow. He believes the aviation sector will continue to recover further in the coming 6 months, bolstered by the national vaccine rollout.

Around 120 domestic flights a day are now operating, which is twice the number that were operating at the lowest point in the crisis. Prior to the resurgence of the virus in December, domestic passenger numbers had recovered to 30,000 – 40,000 a day, around 80% of pre-pandemic numbers.

The DoA says airports must continue to adhere to the Covid-19 hygiene measures put in place by the Health Ministry and the Civil Aviation Authority of Thailand.

SOURCE: Bangkok Post

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