Connect with us

Business

Phuket Business – Think outside the box: Pornthip

Published

 on 

Thaiger deals Thaiger deals

PHUKET: The island’s most recognized local food-gift company Pornthip (Phuket) Co Ltd, was recently honored with the “Good Design Award” in Japan for the packaging of its Sino-Portuguese snack gift items.

This was the second year in a row the company received the accolade for its unique and innovative packaging design.

Also recognized with the “G Mark”, the annual award has been running for more than 54 years, with recipients selected from thousands of submissions, from companies in Japan and other countries around the world.

Pornthip Chairman Wirawat Piamwiwattiku explained that the award is considered one of Japan’s highest product design recognitions.

“Not only is it [the award] about design competition, but it’s also about developing and promoting the design of a diverse array of products [that will] improve the quality of life [for consumers] and promote the development of related industries,” he said.

Mr Wirawat said that he is proud for Phuket and Thailand that his product is the recipient of such an accolade, noting that this year’s awards had more than 10,000 submissions from over 70 countries all around the world, largely from Japan and Europe.

“Receiving this award is [a way of] stimulating [inspiring] operators to utilize local culture and traditions to increase their business [volume and offerings].

“We [Pornthip] have maintained clear goals of utilizing [Phuket] heritage to increase business continuously… especially [monetizing] that [heritage] of old Phuket Town, since the Phuket city municipality have implemented a project to push for it [old Phuket Town] to get World Heritage [recognition].

Moreover, Phuket province and the Andaman [coastal region] has many beautiful cultures and traditions that [can help you] increase business.

The packages won for standing out as unique, boxed packages that are designed to resemble Phuket Sino-Portuguese architecture style, historical buildings; a medium for relaying Phuket’s heritage, promoting tourism to the island province and for representing an environmentally friendly snack packaging method.

All in, the company has a total of 48 designs of different buildings, and after the New Year, plans to launch designs of Phuket’s provincial hall, as well as a savings bank package concept featuring seven different designs, currently in the works.

The packages are collectible; Some popular models include the Clock Tower, On On Hotel – the first hotel of Phuket, and typical buildings on Soi Romanee and Ranong road, the Mor Lao building and Thai Hua museum.

The snacks, many of which are becoming harder to find, have particularly been popular among Asian tourists – Chinese, Korean, Malaysian and Japanese.

Launched for Phuket’s tourism markets in November 2010, the Sino-Portuguese package design was also the recipient of three other awards over the last two years. These include the AsiaStar 2011 – the ‘Packaging Oscars of Asia – and the Prime Ministers’ Export Award.

— Phuket Gazette

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Cannabis News48 mins ago

9 year olds smoke cannabis on Pattaya Beach in Thailand

Education54 mins ago

A guide to the costs of international schools in Thailand

Thailand1 hour ago

Woman allegedly steals winning lottery ticket from friend

Sponsored2 hours ago

Where you can get cannabis in Bangkok

Thailand2 hours ago

Driving licence point deductions starting next year in Thailand | GMT

Board of Investment2 hours ago

Thailand’s Board of Investment unveils transformation plans

Hot News2 hours ago

Pattaya Walking Street gunman surrenders claiming it was ‘friendly fire’

Join the conversation on the Thaiger Talk forums today!
Cultural Activities3 hours ago

Part two: the most haunted places in Bangkok

China3 hours ago

China’s great firewall breached as zero-Covid policy protesters access Twitter, Telegram

Hot News4 hours ago

Driving licence point deductions starting next year in Thailand

Hot News4 hours ago

US singer Kanye West sparks outrage after saying he loves Nazis and admires Hitler

Video17 hours ago

Thailand News Today | Thai Actress Forex 3D scammer released on bail after 3 months behind bars

Crime17 hours ago

Big Joke seizes Tuhao’s private jet in Hua Hin

Phuket17 hours ago

Phuket officials once again report finding no human trafficking on fishing boats

Thailand18 hours ago

South Korea increases quota of Thai workers next year

Tourism18 hours ago

Indian pervs arrested after harassing tourist in Mumbai

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending