Connect with us

Business

Phuket Business: AirAsia shift to reap Chinese pie

Legacy Phuket Gazette

Published 

 on 

Phuket Business: AirAsia shift to reap Chinese pie | The Thaiger

PHUKET: As part of its latest strategic marketing shift, Low Cost Carrier (LCC) AirAsia recently canceled its Phuket flights to Ubon Ratchathani and Bali, topped off with the cancellation last week of its Thailand-Sri Lanka route.

Meanwhile, the leading LCC has reinstated its Phuket-Udon Thani route, while revealing additional plans to shift and expand regional focus to the high-volume, high-growth, Chinese market.

AirAsia announced on its Thai Facebook page: “Due to the 34% increase in Chinese passengers over last year to Chongqing and Wuhan, we have decided to ‘move forward’ and open a new route [from BKK] to Xi’an.”

The new route, which will connect more of Thailand’s low-fare passengers directly with the city of the famous “Terracotta Warriors”, is set to launch by the middle of next month.

Meanwhile, AirAsia’s final flight from Phuket to Ubon Ratchathani was on September 29, with Bali’s terminal flight on September 30. The company will cease its Bangkok to Colombo, Sri Lanka services as of today.

Daily service from Phuket to Udon Thani, which had previously been suspended, was reinstated last Monday, with flights departing Phuket at 3:45pm.

The strategic changes came as the LCC moved its Thailand base in Bangkok from Suvarnabhumi Airport back to Don Mueang Airport on October 1.

The Bangkok-Xi’an flights will launch with promotional one-way prices from 2,790 baht, with more destinations to be covered, said Tassapon Bijleveld, CEO of Thai AirAsia.

Quoted in a report by The Nation, Tassapon said: “China is growing rapidly and AirAsia is very focused on this market. We are the first and only LCC to offer daily direct flights to Xi’an, one of China’s most popular tourist destinations, located in the central area of northwest China.

“Once again, we are very proud to be opening up more opportunities for investment and tourism revenue in cities with great potential and Xi’an is no exception.”

At present, AirAsia’s Thailand-China (and its special territories) flights include two daily runs between Bangkok and Hong Kong, as well as Macau (4 daily flights), Guangzhou (1 daily flight), Shenzhen (1 daily flight), Chongqing (1 daily flight) and Wuhan (1 daily flight).

Apart from this, AirAsia also offers direct flights from Thailand’s northern city of Chiang Mai to Macau (1 daily flight) and direct flights from Phuket to Hong Kong (1 daily flight).

At 600,000, Chinese travelers now make up the largest group of international passengers of Thai AirAsia, accounting for 11% of total passengers from January-
September. This is a significant increase of 34% compared to the same period last year.

“Our direction for the remainder of 2012 and 2013 is to focus on further expansion in China and to add additional frequency to our popular domestic and international destinations. We are confident that as a result of this, we will hit our target of 8 million passengers this year and eventually 10 million passengers by 2013”, said the CEO.

Known as the 8th Wonder of the World, Xi’an is also one of China’s four historical capital cities, famous for The Terracotta Warriors of Emperor Qin Shi Huang, a collection of over 7,000 life-sized depictions of cavalry, war horses and chariots buried in a 25,000 square meter section of the monarch’s mausoleum.

— Phuket Gazette / The Nation

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Business

Governments & old media versus social media – who will win? | VIDEO

The Thaiger

Published

on

Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading

Business

The social media giants in battle with ‘old’ media and world governments | VIDEO

The Thaiger

Published

on

The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading

Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

Published

on

Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

Keep in contact with The Thaiger by following our Facebook page.

Never miss out on future posts by following The Thaiger.

Continue Reading
Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO | The Thaiger
Tourism6 hours ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2 | The Thaiger
Phuket1 day ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Phuket Thai food treats you need to try | VIDEO | The Thaiger
Tourism1 week ago

Phuket Thai food treats you need to try | VIDEO

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23 | The Thaiger
Thailand1 week ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

In search of Cat & Dog Cafés in Phuket Town | VIDEO | The Thaiger
Tourism1 week ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21 | The Thaiger
Thailand1 month ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19 | The Thaiger
Thailand1 month ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18 | The Thaiger
Thailand1 month ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15 | The Thaiger
Thailand2 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14 | The Thaiger
Thailand2 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13 | The Thaiger
Thailand2 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12 | The Thaiger
Thailand2 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11 | The Thaiger
Thailand2 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8 | The Thaiger
Thailand2 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Thailand News Today | 305 infections, No happy ending for massages, Phuket quarantine mooted | Jan 7 | The Thaiger
Thailand2 months ago

Thailand News Today | 305 infections, No happy ending for massages, Phuket quarantine mooted | Jan 7

Follow The Thaiger by email:

Trending