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Business Buzz: The benefits of websites

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PHUKET: Almost every business has a website now, but what are the real reasons for having one and are people using them effectively? When I ask many business owners, they often reply that they need one because everyone else has one.

But do most people really understand the reasons a website is so important and how they can add real value to a business? Are they making the most of their sites?

One of the biggest advantages of a proper website is to brand your company and create awareness about who you are and what you do.

Also, displaying your products and services so that people can find out everything they need to know about your business in one easy-to-find location helps them make an informed decision and compare you to others. People are also generally lazy and will go for the easy solution and format that assists them in their decision making process.

Updating your website frequently is also a great way to get the latest information to your audience quickly and cheaply in one location.

With a well-planned and presented website the content created can help people find you through marketing, as well as organic search engines such as Google, Yahoo and Bing. Your website should be the focal point for targeting customers and getting them to want to join your database so that they are kept up to date with news, special offers, and so on.

Let’s face it, if you don’t have a website, most people, and especially Gen Y users, will not even know you exist, as that is where they look first for information on almost everything.

It is also a must that your website is viewable on tablets and smart phones. As a society, we want the best information quickly, and we are lazy, so we want it spoon fed to us in simple formats, like video and info graphics. This also helps with getting our content shared and liked.

With all of the tools available, we can use technology to make our lives easier, and even automate our work for us. This means that we can be focusing on other areas of our business instead.

Finally, we should make sure we plug into social media with our website. This creates increased exposure and awareness, which combined with all of the above, increases our client base and revenues.

Simon Wetherell is a social media expert, lawyer, best selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the social media industry. For more information go to https://PhuketOnlineMarketingSchool.com or call him on 095 085 3355.

— Simon Wetherell

 

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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