Connect with us

Business

Bright lights, big city: LED billboards lucky for Phuket

Legacy Phuket Gazette

Published

 on 

PHUKET: Lucky Media is one of those companies that from humble beginnings has evolved into a player with serious impact and an annual income of 150 million to 200mn baht.

The publicly listed company was born in Bangkok out of the Assawarungruang family business, Lucky Music – which started and continues to be a music store importing PRS amplifiers, Gibson guitars and other musical instruments. What Lucky Media is bringing to the island, however, isn’t for your ears, it’s for your eyes – large, crisp and crystal-clear LED billboards.

Through family connections and friendships with local people on the island, Lucky Media has managed to wrangle some of the prime, high-volume advertising locations in Phuket: Laguna, Tah Chat Chai checkpoint, Ban Chalong School, Chalong Circle, the junction of Thepkrassatri Road and the bypass road, and now the densely trafficked Heroines’ Monument.

“Our company is a technology company specializing in sound systems and top-quality lighting equipment,” Preccha Assawarungruang, managing director of Lucky Music, told the Gazette. “We work together with the National Theatre, setting up the sound systems for them, as well as the lighting and projectors.”

About eight years ago, Mr Preecha launched Lucky Media into the LED screen business after realizing that the screen production quality in China had finally caught up with the Japanese and the Americans.

“We found the quality from China was quite good. Within the last 10 years, the Chinese have been producing LED screens and the quality is better and better every day,” Mr Preecha said.

Lucky Music then linked up with Lampu Company in central China. Now the company is pushing into the Phuket market with six crisp LED screens and four more in the works.

“Most of the LED companies are just concerned about Bangkok; they forget everything outside of Bangkok,” Mr Preecha says.

“The main population of course is in Bangkok, but there are still more than 50 million people outside of Bangkok – it’s a big number.”

Phuket made perfect sense as a point to expand the LED screen business. However, Mr Preecha wants to eventually get national coverage.

“Phuket has lots of tourists and we’ll be expecting more once the airport expansion project is finished,” Mr Preecha said. “We will want to have locations throughout Thailand.”

When it comes to advertisers accessing that potential growth in the market, it’s about location. And Mr Preecha anticipates that Lucky Media’s early move into the LED screen market will set it up well to help companies target Singaporean clients and others from ASEAN member nations when Thailand opens up as part of that community at the end of this year.

The end goal, at least for the LED screens, will be to establish a central control station in Bangkok. However, Mr Preecha is confident that as new technologies come on line at reasonable costs, Lucky Media will continue to look for options for expansion.

“If you do business, you must feel young. You have to learn more and more – everything is new. If you’re excited when you’re working, you don’t feel tired,” said Mr Preecha, who is now 55 years old.

“Everything is new for me, you find new technology and it’s like playing a game. The more new technology you can have, the more fun you’re going to have.”

For more information on these new billboards, contact Oranee (‘Ann’) on 081-868 7676.

— Isaac Stone Simonelli

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand3 hours ago

Thailand conservation adds 17 rare Indochinese tigers this year

Pattaya4 hours ago

Man falls off 4th story roof only breaking arm and chin

Thailand9 hours ago

Family finds long lost man after he is rescued from 17 metre well

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Coronavirus (Covid-19)10 hours ago

16 new dark red provinces and restrictions extended to Aug 16

Hua Hin12 hours ago

Hua Hin Maya Club execs get 3 months for superspreader event

Myanmar13 hours ago

Thai candidate selected as ASEAN envoy to Myanmar

image
Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)14 hours ago

Foreigners able to register on vaccine site despite data leaks, glitches

Thailand14 hours ago

Covid UPDATE: 18,027 infections, provincial totals

Thailand23 hours ago

Covid UPDATE Sunday: 18,027 infections, expat vaccine registration

Transport1 day ago

August flight plans: Bangkok Airways, Nok Air, Thai Lion

Coronavirus (Covid-19)1 day ago

New site for foreigner vaccine; Mor Prom deletes appointments

Politics1 day ago

Facebook fake news post suggesting a coup faces prosecution

Koh Samui2 days ago

UPDATED: Samui Covid-19: 14 new Black Club infections, 2nd small cluster

Thailand2 days ago

40,000 cases a day could happen by September, says projection

Phuket2 days ago

Phuket Sandbox Covid-19 infections: 35 today, 209 this week

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand7 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending