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Bright lights, big city: LED billboards lucky for Phuket

Legacy Phuket Gazette

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Bright lights, big city: LED billboards lucky for Phuket | The Thaiger
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PHUKET: Lucky Media is one of those companies that from humble beginnings has evolved into a player with serious impact and an annual income of 150 million to 200mn baht.

The publicly listed company was born in Bangkok out of the Assawarungruang family business, Lucky Music – which started and continues to be a music store importing PRS amplifiers, Gibson guitars and other musical instruments. What Lucky Media is bringing to the island, however, isn’t for your ears, it’s for your eyes – large, crisp and crystal-clear LED billboards.

Through family connections and friendships with local people on the island, Lucky Media has managed to wrangle some of the prime, high-volume advertising locations in Phuket: Laguna, Tah Chat Chai checkpoint, Ban Chalong School, Chalong Circle, the junction of Thepkrassatri Road and the bypass road, and now the densely trafficked Heroines’ Monument.

“Our company is a technology company specializing in sound systems and top-quality lighting equipment,” Preccha Assawarungruang, managing director of Lucky Music, told the Gazette. “We work together with the National Theatre, setting up the sound systems for them, as well as the lighting and projectors.”

About eight years ago, Mr Preecha launched Lucky Media into the LED screen business after realizing that the screen production quality in China had finally caught up with the Japanese and the Americans.

“We found the quality from China was quite good. Within the last 10 years, the Chinese have been producing LED screens and the quality is better and better every day,” Mr Preecha said.

Lucky Music then linked up with Lampu Company in central China. Now the company is pushing into the Phuket market with six crisp LED screens and four more in the works.

“Most of the LED companies are just concerned about Bangkok; they forget everything outside of Bangkok,” Mr Preecha says.

“The main population of course is in Bangkok, but there are still more than 50 million people outside of Bangkok – it’s a big number.”

Phuket made perfect sense as a point to expand the LED screen business. However, Mr Preecha wants to eventually get national coverage.

“Phuket has lots of tourists and we’ll be expecting more once the airport expansion project is finished,” Mr Preecha said. “We will want to have locations throughout Thailand.”

When it comes to advertisers accessing that potential growth in the market, it’s about location. And Mr Preecha anticipates that Lucky Media’s early move into the LED screen market will set it up well to help companies target Singaporean clients and others from ASEAN member nations when Thailand opens up as part of that community at the end of this year.

The end goal, at least for the LED screens, will be to establish a central control station in Bangkok. However, Mr Preecha is confident that as new technologies come on line at reasonable costs, Lucky Media will continue to look for options for expansion.

“If you do business, you must feel young. You have to learn more and more – everything is new. If you’re excited when you’re working, you don’t feel tired,” said Mr Preecha, who is now 55 years old.

“Everything is new for me, you find new technology and it’s like playing a game. The more new technology you can have, the more fun you’re going to have.”

For more information on these new billboards, contact Oranee (‘Ann’) on 081-868 7676.

— Isaac Stone Simonelli

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

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Governments & old media versus social media – who will win? | VIDEO

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Governments & old media versus social media – who will win? | VIDEO | The Thaiger

We look at the recent changes made by the Australian and Indian governments to except control over the world’s biggest social media platforms. India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social. There is now an open battle between the rise of social media platforms and the governments and ‘old’ media that have been able to maintain a certain level of control over the ‘message’ for the last century. Who will win?

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told. The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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The social media giants in battle with ‘old’ media and world governments | VIDEO

The Thaiger

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The social media giants in battle with ‘old’ media and world governments | VIDEO | The Thaiger

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”

India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.

The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.

The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.

They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”

The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.

The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.

At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.

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Never miss out on future posts by following The Thaiger.

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Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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