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Myth: Strong baht deterring western tourists to Thailand

The Thaiger

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Myth: Strong baht deterring western tourists to Thailand | The Thaiger

The rise and rise of the Thai Baht, and it’s pushing through the 31.05 to the US Dollar barrier on Wednesday, tops off a turbulent decade of movement against some of the western currencies. The decade’s currency rise has also been matched by a meteoric explosion in tourism pushing Thailand into the top ten list of popular tourist locations in the world.

In 2009 Thailand attracted 14,149,841 tourists. In 2018 it pushed through 38 million and the projection is that it will surpass 40 million by the end of 2019.

The common narrative in social media (including comments on The Thaiger’s Facebook page) has been that the rise of the Thai Baht against western currencies is ‘killing off’ tourism from traditional western markets.

The statistics don’t tend to bear out this sentiment.

There’s no doubt the ‘big mover’ in tourist arrivals in the past decade has been the Chinese, rising from 778,000 in 2009 to 10,536,000 last year – a staggering surge and a profound change to the tourist mix in the Land of Smiles. At the same time the largest demographic of tourists into Thailand, the ASEAN countries, has risen from 3,969,000 to 10,284,000 last year, a large rise in regional tourism which has also had a big impact on Thailand’s tourist numbers.

But the rises have also come from most of the western countries during the same decade, whilst their currencies have preformed poorly against the Thai baht. Generally, as the Baht has risen against their currencies, more of their tourists have been visiting Thailand, albeit not with the same vigour of the Chinese tourist numbers.

So the western tourists are not ‘fleeing in droves’ but continue to be important sectors of the Thai tourist mix.

Another notable rise and fall in the past decade has come from the Russian market. In 2009 there were 337,000 Russians arriving in Thailand. In 2018 there was 1,473,000, but the peak was in 2013 when the figure reached 1,747,000 arrivals.

United Kingdom and the Pound

In the ten years since 2009 the annual arrivals in Thailand has risen from 841,000 to 987,000 (figure rounded to the nearest 1000) tourists in the Land of Smiles last year. The peak year for UK travellers was 2016 when the numbers topped the 1 million mark (1,003,000). The British have been consistent travellers to Thailand, even if the figure isn’t rising much compared to some of the other nationalities. During the same period the Pound’s drop has been noticeable and still going through a few Brexit bumps.

Myth: Strong baht deterring western tourists to Thailand | News by The Thaiger

United States and US$

In the past decade Thailand has become a firm favourite for the travel plans of US citizens, from 627,000 in 2009 to 1,123,248 visitors last year. Their currency has had much more of a roller coaster ride during the decade but the band of change more narrow than some of the other world currencies, between 31-36.5 Baht to the US Dollar. Back in 2013 the US Dollar was even lower against the Thai Baht than it is now.

Myth: Strong baht deterring western tourists to Thailand | News by The Thaiger

Australians and the Oz Dollar

Australians coming to Thailand have definitely felt the pinch with a gradual plunge of their spending power dropping from 33 baht to the AUD in 2012 to be around 21 baht to the AUD now. But tourism by Aussies has been quite consistent, from 647,000 in 2009 to 802,000 in 2018. Arrival numbers peaked in 2012 when it reached 930,000 visitors to Thailand.

Myth: Strong baht deterring western tourists to Thailand | News by The Thaiger

Europeans and the Euro

The Euro has also seen a steady decade-long slide from a peak around 50 Euro to the Thai Baht down to around 35 Euro now. The two largest European feeder markets have been French and German tourists.

• French tourists have been steady arrivals in Thailand. In 2009 there were 427,000 and has risen to 750,000 in 2018.

• German arrivals have steadily grown from 573,000 a decade ago to 890,000 German tourists visiting Thailand in 2018.

• Swedish tourists have been steady throughout the decade banding between 351,000 arrivals in 2009 and 312,000 last year.

Myth: Strong baht deterring western tourists to Thailand | News by The Thaiger

SOURCE: Wikipedia | xe.com | Ministry of Tourism

 

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2 Comments

2 Comments

  1. Avatar

    Alex

    August 22, 2019 at 12:54 pm

    If you believe statics provided by the Thai government, I have a bridge to sell you in Bangkok…

    • Avatar

      Alex

      August 22, 2019 at 12:56 pm

      statistics*

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Business

Singha grabs a 90% stake in Thailand’s Santa Fe restaurant chain

May Taylor

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Singha grabs a 90% stake in Thailand’s Santa Fe restaurant chain | The Thaiger

(…or is that a 90% ‘steak’?)

PHOTOS: Wongnai

DealStreetAsia, an investor news site reporting on Asian business, confirms that Singha Corporation has purchased a majority stake in the Thai restaurant chain, Santa Fe. It’s understood that Singha purchased the shares held by Lakeshore Capital for approximately US$50 million or 1.53 billion baht, giving it a 90% stake in the chain seen in most Thai shopping centres.

The Nation reports that Singha will now oversee over 110 restaurants across Thailand in one of the country’s biggest food industry deals of the year. The company first turned its attention to the food industry two years ago, launching Food Factors Company under the Boon Rawd Brewery group.

WongnaiFood Factors aims to make 5 billion baht over 3 years under the stewardship of Piti Bhirombhakdi. The company has an ambitious long-term target of 10 billion baht a year, along with plans to be listed on the stock exchange.

The Santa Fe chain was established in 2003 by Surachai Charn-Anudet’s KT Restaurant Company, with the aim of becoming a major competitor to Sizzler, the American chain brought to Thailand by Minor Food.

SOURCE: The Nation

Singha grabs a 90% stake in Thailand's Santa Fe restaurant chain | News by The Thaiger

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Economy

TAT says ‘all go’ for tourism discount campaign

Greeley Pulitzer

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TAT says ‘all go’ for tourism discount campaign | The Thaiger

PHOTO: Thailand Shopping and Dining Paradise

The Tourism Authority of Thailand’s governor says that the TAT will introduce two domestic tourism promotional measures – a 100 baht nationwide tourism campaign, and “shocking-price weekday” discounts.

The 100 baht campaign will offer some 40,000 products and services at only 100 baht each. Registration is required and will be open on November 11-12 and December 11-12, 2019, for up to 10,000 people each day on the the TAT website, starting at midnight each day.

The weekday discount campaign, valid Mondays to Thursdays will run from November 1 until December 3, offering up to 70% discounts on selected tourism products. The TAT will open an online store offering the same discounts. Eligible purchases made with the government’s wallet app will also receive a 15% VAT rebate.

The TAT says they are now ensuring the readiness of the system to accommodate registrations, after issues found during the previous ‘Chim Shop Chai’ campaign for Thais in a recent successful economic stimulus package from the government. In that campaign the government handed out 1000 baht gift to Thais with the stipulation it had to be spent in another province. 12 million Thais registered for the program.

The governor says he is confident these measures will provide an ongoing economic boost following the success of the Chim Shop Chai campaign, spiking revenue 10-20% during the campaign.

SOURCE: National News Bureau of Thailand

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Road deaths

Thailand road toll: 554 dead this month, 11,462 this year

The Thaiger

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Thailand road toll: 554 dead this month, 11,462 this year | The Thaiger

PHOTO: U-Turn crash in Bangkok – Daily News

Daily news reports fatalities at the scene of accidents yesterday claimed the lives of 21 people. Yesterday was a busy day on Thailand’s roads at the end of a long weekend.

They say the numbers reported are only those that die at the scene. In reality, when hospital deaths and all regions report their stats, the figures end up much higher.

So far this October 554 have died at the scene of accidents resulting in a yearly total nationwide of 11,462. Thailand is recognised by the World Health Organisation as the fifth highest road toll in the world, per capita.

Figures are reported daily by Daily News who highlight the need to be vigilant at U-turns in their story about this air-conditioned bus (above)on Route 29 that collided with the back of a container truck.

Seven passengers on the bus were injured in the accident on Pahonyothin Road near the Kesri 5 housing estate in Klong 1, Klong Luang district north of Bangkok. The truck driver was trying to execute a U-turn at the time.

SOURCE: Daily News | ThaiVisa

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