Central unveils ‘Beauty Galerie’ at Central Chidlom with AI advisor

Central Department Store, under Central Retail, has reinforced its market position by unveiling the Beauty Galerie Central Chidlom. This new beauty destination showcases a comprehensive collection of over 150 world-class beauty brands and services, catering to both Thai and international customers across generations.

Spanning more than 6,000 square metres, Beauty Galerie was meticulously designed by leading architects presenting a unique aesthetic under the concept of Garden of Roses with the luxurious pink Terrazzo texture.

The launch event coincided with the Central Beauty Awards 2024. A highlight of the event was the introduction of Thailand’s first AI beauty service, NISA AI Beauty Advisor. This innovative system provides personalised beauty recommendations through a HOLOVUE Interactive Holographic Display to redefine and expand the boundaries of the shopping experience for beauty customers, said Natira Boonsri, Chief Executive Officer of Central Department Store Group.

“The success of Beauty Galerie at Central Chidlom results in continuous sales especially Central Chidlom as the flagship store with the highest sales and strengths including the customer loyalty program, the exclusive beauty brands and collections only at Central, a privilege that meets customers’ needs.”

Central Beauty Galerie – A World-class Beauty Destination for All Beauty Lovers:

1. Best beauty destination for 77 years

Central Chidlom’s Beauty section has been Thailand’s No.1 beauty destination for over 77 years, with a history of constant development to maintain its leadership in the beauty department.

2. Global standard of beauty

Beauty Galerie at Central Chidlom has redefined beauty standards in Thailand. Through successful collaboration between leading architects and world-class design consultants, a unique interpretation of beauty is reflected in its design and curated collection of world-class beauty products and services, catering to both Thai and international customers of all generations.

3. Best shopping experiences

A superior shopping experience is offered through beauty brands and special services, including such as Dior Prestige La Suite, an exclusive facial Spa located inside the Dior Beauty boutique, and facial treatment services from renowned counter brands such as CHANEL, LA MER, ESTEE LAUDER, SISLEY, CLARINS and facial treatment from LANCÔME with the ambience just like having experience in France. Moreover, customers can join consistent workshops curated by beauty brands including special services from Thailand’s first PRADA BEAUTY and HERA outlets.

4. Customer-centric beauty community

Customers are always invited to participate. This year’s Central Beauty Awards Ceremony marked its third year, with over 150,000 customers voting. Two new categories were introduced to reinforce Central’s status as Thailand’s leader in the beauty industry.

Highlights of Beauty Galerie at Central Chidlom:

• A Surprise of beauty lovers with Thailand’s first launch of PRADA BEAUTY and HERA, Korea’s luxury makeup brand
• Exclusive brands including Augustinus Bader and Officine Universelle Buly
• New boutique concepts for various brands, including: Dior, Chanel, La Mer, Gucci, Guerlain, Jo Malone
• Engraving services from brands like Jo Malone London, Guerlain, and YSL for personalised products
• Beauty technologies and innovations from leading brands such as Lancôme, Estée Lauder, Shiseido, La Mer, and Kiehl’s
• Organic and niche skincare section offering premium organic products from around the world
• World-class and niche fragrance section for convenient browsing and shopping

A new standard in Thailand’s beauty industry

To celebrate its continued success in the beauty sector, Central Department Store proudly presented the Central Beauty Awards 2024. This year’s Central Beauty Awards Ceremony marked its third year to honour top beauty products selected from 500 renowned brands, backed by the votes of 150,000 true beauty enthusiasts nationwide.

At Central, we believe that everyone has their unique beauty (Diversity Beauty). The Central Beauty Awards 2024, now in its third consecutive year, embodied this belief under the concept Your Beauty, Your Voice!

We invited beauty lovers to make their voices heard by sharing their impressions of their favourite beauty items and voting for 17 beauty items they love from over 500 choices across various categories, including Skincare, Makeup, Perfume, and Eco-Friendly products.

This year includes two new special categories: Men’s Skincare and Luxury Beauty. The award winners were announced at the grand opening of the newly revamped Beauty Galerie at Central Chidlom. The award-winning brands are as follows.

The Best Skincare Item 2024

• The Best Serum – La Mer The Concentrate
• The Best Eye Cream – Estée Lauder Advanced Night Repair Eye Supercharged Gel-Cream
• The Best Moisturiser – Shiseido Vital Perfection Uplifting and Firming Advanced Cream
• The Best Sunscreen – Clarins UV Plus [3P] Anti-Pollution SPF50 PA++++
• The Best Essence – Dior Prestige La Micro-Lotion de Rose Advanced
• The Best Men’s Skincare – Shiseido Men Ultimune Power Infusing Concentrate

The Best Makeup Item 2024

• The Best Lips Moisturiser – Dior Addict Lip Grow
• The Best Everyday Lipstick – Chanel Rouge Allure Velvet
• The Best Foundation – NARS Light Reflecting Foundation
• The Best Cosmetic Powder – Guerlain Met 24 Pearl/PDR 2 Rose
• The Best Cushion – Estée Lauder Double Wear Soft Glow Matte Makeup SPF45/PA+++
• The Best Makeup Base – Bobbi Brown Vitamin Enriched Face Base

The Best Fragrance Item 2024

• The Best Everyday Fragrance – Dior Miss Dior Blooming Bouquet
• The Best Occasional Fragrance – Narciso Rodriguez All of Me EDP
• The Best Sporty Fragrance – Chanel Bleu de Chanel Eau de Parfum Spray

The Best Luxury Beauty Item 2024 – Clé de Peau Beauté La Crème

The Best Eco-Friendly Beauty Item 2024 – L’Occitane Almond Shower Oil Eco-Refill

A new phenomenon in the beauty industry

For the first time in Thailand, experience the revolutionary NISA AI Beauty Advisor, which leverages AI technology to offer personalised beauty product recommendations tailored to individual skin concerns. This innovative service, available through the HOLOVUE Interactive Holographic Display at the Central Beauty Awards 2024, delivers a hyper-realistic, real-time interactive experience developed by generative AI experts at CREaiVE, set to transform everyone’s shopping journey.

Attendees can also enjoy creating AI-generated beauty cards, capturing stunning magazine cover-style photos as memorable keepsakes from the event. Additionally, everyone will have the opportunity to explore information on the award-nominated products. Experience this cutting-edge beauty innovation with the NISA AI Beauty Advisor through the HOLOVUE Interactive Holographic Display at the newly launched Beauty Galerie at Central Chidlom starting today.

This year, Central Department Store has partnered with Samsung to introduce the Galaxy Z Flip 6, an ultra-modern smartphone that will elevate your experience at the Beauty Galerie launch event. Guests can capture stylish photos at the Photo Booth, watch exclusive live streams on Instagram, and even participate in Real-Time Voting for a chance to win a Galaxy Z Flip 6 and other exciting prizes.

The launch of Beauty Galerie at Central Chidlom and Central Beauty Awards 2024 was joined by Central Department Store’s management team, Natira Boonsri, Chief Executive Officer, Tapida Norpanlob, Omnichannel Merchandising Director, Rvisra Chirathivat, Chief Marketing Officer and Woraluksanai Bhicharnchitr, Head of Merchandising – Women accessory & Lingerie, as well as celebrities and influencers from various industries, including Opal – Panisara Arayasakul, Momay – Napassorn Buranasiri, JJ Krissanapoom, Pie Rinrada, PP Punpreedee, Wawwa Nicha, Gina Virahya, Diana Flipo, Meen, Jazzy Kirana, Louis Scott, Lalina Schuett, Plustor Patnithi, Pimdao Pimthong, Archen Aydin, and Jane Ramida, while Thailand’s leading artists, Violette Wautier, Burin Boonvisut and DJ IRIS INTARA gave a surprise performance.

Experience the new Beauty Galerie at Central Chidlom, a beauty destination that brings together world-class products and services.

You can stay updated by visiting the Central website or visiting the Central social media such as their Facebook at Central Beauty Club.

Their expert advisors also provide personalised assistance and exclusive offers Central Call & Shop, Chat & Shop via LINE@ CentralOfficial, and LINE@ CentralBeautyClub.

Press Release