Infinito helps hotels in Thailand with revenue management
Maximising revenue and profit–isn’t that the ultimate goal for every business in the hospitality industry? If you run a hotel, you might have heard that revenue management is an effective way to boost your top-line revenue. It involves using data and analytics to predict demand, adjust prices, manage risk, and distribute rooms effectively to maximise profits.
Surprisingly, despite its effectiveness, only a small number of hotel owners actually use revenue management in their strategy. Some believe that it’s far too complicated, and others think it’s only suitable for large hotel chains. But the reality is that revenue management is simpler than you might think, and small independent hotels can benefit from it just as much as large hotels.
Thanks to companies like Infinito Revenue Management Solutions, complex revenue management is now more accessible and actionable than ever. This Singapore-based company offers tools to simplify revenue management for hotels of all sizes, whether they have a dedicated revenue manager, someone looking after multiple properties at a time, or are a one-man-band. In Thailand, over 50 hotels like Absolute Hotel Services, Tolani, Ascott, and Pan Pacific are working with Infinito for their revenue management needs.
Here’s how Infinito helps hotels in Thailand with revenue management
Founded by Fabian Bartnick, Infinito’s solution addresses a critical gap in the Thai hospitality industry. Many hotel operators in Thailand, from independent hotels to small and medium chains, still rely on traditional methods, robbing themselves of increasing their revenue through strategic revenue management practices. Infinito aims to change this by providing an easy-to-use virtual revenue management assistant: Intelligent Virtual Intelligence, better known as IVI.
IVI makes data easier to understand, helping hotels grow more than 5% topline revenue and 30% efficiency gains by making better decisions faster. It also supports revenue managers and hoteliers in achieving a better work-life balance.
Of course, revenue management technology to help hotels is nothing new, so what makes IVI different and unique?
IVI improves human expertise with artificial intelligence
Infinito believes that everyone can be “digitally enhanced.” Therefore, instead of offering full automation benefits to replace you or your revenue manager, IVI helps you become better at managing and generating revenues. It works seamlessly in the background, offering guidance and support like a wingman or a co-pilot to improve your efficiency. Regardless of your background or skill level, IVI gives you what you need, when you need it – whether you’re in the weeds running analyses, or need to know things at a glance as a director or GM.
Like other revenue management systems, IVI takes a vast amount of raw data, cleanses it, and then transforms it into tables and graphs using cutting-edge artificial intelligence and machine learning algorithms. Then, it analyses the data to give you, the user, near real-time insights and actionable recommendations.
But unlike traditional systems that simply present recommendations for you to accept or reject, IVI is purpose-driven. It translates the data into easy-to-understand written text to help you grasp the reasoning behind recommendations so you can make an informed decision. Plus, IVI also digs deeper into your behaviour as a user to improve your decision-making process, revenue strategies, and capital optimisation. This approach allows you to maintain a proactive stance instead of relying entirely on technology that may or may not be effective. In short – IVI removes complexity, so you can make better decisions, faster.
Accessible and less time consuming revenue management system
Many hotels stay away from revenue management because it’s complex. But Infinito offers a solution that is accessible, affordable, and user-friendly for everyone. Anyone can use IVI, even those with no prior knowledge of revenue management.
IVI’s desktop provides all the necessary information for revenue management decisions in one place, including current data, forecasts, pace information, pick-up rates, competitor pricing, market demand, and a virtual analyst on demand. IVI is hyper personalised and unique to you – if some data isn’t helpful for your hotel, you can hide it and IVI remembers – data overload no more.
Having all the information on one screen, just a few clicks away, saves you a lot of time. There’s no need to create spreadsheets or extract data from various systems. Plus, IVI alerts you when you are needed, such as for revenue anomalies, competitor movements, daily hotel pick-up reports, and group pick-up reports, among others. And since IVI is available on any device, including mobile phones, you can act on the alerts and make decisions on the go.
Infinito provides simplicity, familiarity, and flexibility since most users tend to lose interest otherwise. As a result, 89% of IVI’s recommendations are implemented, leading to a 10% increase in revenue when alerts are promptly addressed.
If you’re looking to improve your revenue management capabilities, Infininot offers a comprehensive solution that combines expertise, technology, and a deep understanding of the hospitality industry. No matter how big or small your hotel is, their IVI will help you manage risk, improve profitability, and boost revenue.
As Fabian Bartnick aptly puts it in his LinkedIn page, “We believe everyone deserves the chance for a fair fight. Regardless if they have 20 rooms or 200, branded or independent, primary or secondary location, have dedicated revenue managers or are a one man show.”
For more information on how Infinito can help your hotel, visit their official website.
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