IPPUDO Thailand celebrates 10 years with a Michelin Star winning offering

To mark a decade of noodle nirvana in Thailand, IPPUDO is dishing out a deliciously irresistible promotion that’s sure to make your taste buds tingle. From November 10 to December 10, indulge in a piping-hot Zero Ramen for a mere 10 baht at the iconic ramen haunt.

Here’s the scoop: simply purchase Thailand’s First Siphon Tonkotsu at Ippudo CentralWorld’s 7th floor or opt for the Celebration Set at select Central Department Stores — including Central Pinklao, Central Rama 9, Central Ladprao, Central Eastville, and Central Westville — and enjoy the special offer.

This fabulous deal is IPPUDO’s heartfelt ‘thank you’ to the loyal ramen lovers who have slurped their way through ten glorious years. Don’t miss this chance to savour a steaming bowl of perfection for pocket change.

Established in Japan in 1985, IPPUDO Ramen has transformed the global ramen industry since opening its very first shop. From modest beginnings, it has evolved into an international sensation with over 290 branches in 16 countries.

Founded by renowned chef and ramen champion, Shigemi Kawahara, IPPUDO was created with a bold vision to reinvent the image of Japan’s beloved soul food and elevate it to a global culinary experience.

At the time ramen culture was quite different from today, Kawahara observed ramen shops were often seen as dark and unwelcoming. He envisioned creating a clean, fresh, and stylish dining experience, with warm interiors and jazz music playing in the background.

Opening his first shop in Fukuoka, with just 10 seats, he set out to revolutionise ramen culture in Japan. By continuously perfecting his recipes and evolving the restaurant design, Kawahara gained a loyal customer base and IPPUDO earned cult status worldwide. Everywhere, Kawahara’s mission resonates the same: to spread smiles and Arigatou through bowls of ramen.

Kawahara viewed each IPPUDO restaurant as a stage, where every employee plays a role like an actor. From cooking to serving, every movement is carefully choreographed to create a seamless dining experience. This commitment to a welcoming atmosphere and exceptional service has propelled IPPUDO to global success.

Kawahara holds a place in the Ramen Hall of Fame after winning the TV champion’s ramen chef three consecutive times and also won the TBS ramen king competition. Kawahara was crowned Ramen King in 2005 and holds a place in the Ramen Hall of Fame after winning the championship three times in a row between 1995 and 1998 on TV Champion Ramen Chef, a reputable famous Japanese television show produced by TV Tokyo.

Over 39 years, IPPUDO has earned numerous accolades, including an impressive six-year Michelin Guide restaurant. From its famous location in New York City to branches in major cities such as Paris, London, Sydney, Singapore, Hong Kong, and Bangkok, the brand has truly lived up to its title as the No.1 Ramen Restaurant in the World.

IPPUDO brings authentic Japanese ramen to the world with much effort being invested in high-quality ingredients. The original tonkotsu broth, which must have a rich, creamy texture and depth of flavour, is a labour-intensive process that typically takes 12 to 18 hours to make.

The broth is made by simmering pork bones, often including marrow, fat, and collagen-rich parts, at high heat for extended periods. This lengthy cooking process breaks down the collagen in the bones, contributing to the signature creamy texture and umami flavour of tonkotsu ramen.

Continuously innovate to remain true

To uphold its founder’s spirit and corporate mission, IPPUDO aims to continuously innovate to remain true while staying true to its values and ethos. IPPUDO endlessly seeks to present innovation and new cooking techniques in their menus and recipes, ensuring the dining experience remains exciting.

No matter which branch you visit worldwide, you’ll notice the special or seasonal menus that bring excitement with new flavours and deliciousness, oftentimes fusing in global signature dishes such as Thailand’s famous Tom Yum Tonkotsu and Khao Soi Tonkotsu, Chinese Mala Ramen, Swiss Cheese Fondue Ramen, New England’s Clam Chowder Ramen, and French Lobster Bisque Tonkotsu Ramen.

This commitment to continuously innovate keeps IPPUDO’s ramen experience fresh and unique at all times.

IPPUDO Thailand’s 10th anniversary

In Thailand, IPPUDO proudly celebrates a decade of success with 24 branches across Bangkok and Pattaya. IPPUDO take pride in serving world-class ramen in every bowl and they now serve over 1 million bowls a year — a testament to the trust and loyalty of their customers.

IPPUDO promises to maintain their high standards of taste and service, delivering happiness to spread Smile and Arigatou through bowls of ramen.

To celebrate their 10th anniversary and in keeping true to their Founder’s spirit to continuously innovate to remain true, IPPUDO Ramen Thailand is unveiling an exclusive ramen which utilises a very special cooking technique.

IPPUDO is excited to introduce Thailand’s First Siphon Tonkotsu, a unique creation by the world-renowned Chef Masashi Hirata, who has garnered global recognition, and is celebrated for his award-winning Pork Bun at Yelp’s Best Ramen Restaurant in the World in New York and has been honoured with six consecutive years in the Michelin Guide.

Currently, based at IPPUDO Paris, Chef Hirata continues to innovate and craft delicious ramen recipes, pushing the boundaries of ramen trends worldwide.

The Siphon Tonkotsu is a triple rich blend of bonito, pork, and chicken broth, topped with Australian beef, crispy gobo root, and steamed tamago, all finished with a siphon for extra flavour extraction is a special dish that blends traditional Japanese soup simmering with modern innovation using a siphon brewing technique.

This process creates a rich, flavorful broth with a deep aroma, combining pork, chicken, and bonito stock to perfection. This exclusive ramen is a must-try for any ramen lover, available in limited quantities — just only 10 serves per day exclusively at IPPUDO Ramen Central World and The Emporium.

Collaboration for good deeds

To commemorate Ippudo’s 10-year presence in Thailand, they collaborated with local social enterprise brand Good Goods, to promote cultural heritage and bring happiness to the Thai artisan community. All proceeds return to community development to preserve local cultural heritage.

Good Goods, founded in 2018 under Central Tham Social Enterprise Co., Ltd., focuses on sustainability by reinvesting profits to support society. Aligned with Central Group’s goals, it creates jobs, reduces inequalities, promotes environmental sustainability, and preserves local culture.

The brand uses value-added design to engage younger generations, blending Thai heritage with a global outlook. Good Goods offers fun, accessible designs and shares knowledge with communities, helping them adapt to modern market needs.

For IPPUDO Thailand’s 10th Anniversary, celebrated across 24 branches in Bangkok and Pattaya, Good Goods has crafted a special design in collaboration with IPPUDO. The unique symbol combines the essence of IPPUDO’s signature ramen noodles with Good Goods’ iconic elephant, creating a distinctive pattern inspired by traditional Thai woodcraft.

This collaboration seamlessly merges the heritage of both brands, highlighting their shared values and craftsmanship. The result is a beautifully crafted design that celebrates IPPUDO’s milestone while incorporating Good Goods’ commitment to blending local wisdom with contemporary design.

Stay connected with IPPUDO Thailand on social media:

• Facebook: facebook.com/IPPUDOThailand
• Instagram: instagram.com/IPPUDOThailand
• LINE OA: @IPPUDOThailand

Press Release