Connect with us

Thai Life

Phuket Lifestyle: Sansiri high on list of corporate Thailand’s good guys

Legacy Phuket Gazette



PHUKET: All profitable and respectable organizations will eventually need to consider giving back to the communities from which their financial prosperity derives.

Implementing meaningful Corporate Social Responsibility (CSR) is one effective way for firms to initiate positive social changes and enrich the corporate-communal landscape for the greater good of business and society.

With so many pressing issues in society, deciding which are the most deserving of hard-earned corporate capital is difficult.

But for Sansiri Plc, one of Thailand’s leading premium property developers, and no stranger to Phuket, CSR is a no-brainer.

Speaking exclusively with the Phuket Gazette last week at Sansiri’s headquarters in central Bangkok, President Srettha Thavisin said that children are at the top of the firm’s CSR agenda, or what Sansiri calls “Social Change”.

Sansiri’s Social Change is a new approach to CSR which emphasizes the full commitment of a business organization in planning and implementing CSR programs in an inclusive, long-term and sustainable way.

The president, also the firm’s Social Change spokesperson, said that Sansiri this year has earmarked 60 million baht (approx US$ 2 million) to maintain and further develop its Social Change programs nationwide.

“We administer half of this in house, and the other half (US$ 1 million) is donated to our Social Change partner, the United Nations Children’s Fund (UNICEF), as part of a three-year Memorandum of Understanding,” he said.

Mr Srettha said that the company is looking to expand its Social Change portfolio with projects in Phuket which could break ground as early as the end of this year.

“This depends mostly on our sales volume. We are still monitoring the Phuket market and planning to launch several more development projects there later this year. We will wait until we have a sufficient client base.

“Our Social Change initiatives are conducted at both the national policy and local grassroots levels, he said.

As for prospective Social Change projects in Phuket, Sansiri is looking to establish one of its free football academies.

An avid soccer fan himself, Srettha said: “It’s important that whoever initiates CSR also has a personal interest, otherwise it’s meaningless.

“I am a personal friend of FC Consultant Paitoon ‘Ko Men’ Chutimakornkul, and follow Phuket football developments,” he said.

The company has established five football academies in Bangkok, the first which was set up in 2006

“When we open a new one, we will publicize the opening so that our clients are aware. However, participation is not strictly limited to our clients and many of the kids are underprivileged from low income families. It’s on a first come, first served basis,” he said.

“All academies are free and we provide all the equipment and gear for the kids who attend regularly, but we realize that there are organizations that make good business by running sports academies. It is not our intention to clash with them since we are doing this as a part of our Social Change initiatives, CSR,” he added.

To avoid clashing with those businesses, the company sets a different schedule.

“Sports academy businesses tend to run later in the day, so we open in the early morning instead. Most rich kids prefer not to wake up early,” he said.

Another service of its academies is providing employment to former national squad players as staff and coaches.

“After serving the country for the national team, not all of these players end up becoming coaches or sports writers with prosperous careers.

“Often, they don’t end up doing well and some even end up on the street.

Giving them an opportunity to make a little income is another small way of helping those who have contributed to the country,” Mr Srettha explained.

The last-but-not-least of Sansiri’s Social Change pillars is education.

Mr Srettha explained that there are about 750,000 school aged children in Thailand who are not in school.

One of the main obstructions is that a lot of these kids lack the proper birth registration documents, and thus cannot access free schooling.

“If the child was born in Thailand, then they have the right to be educated here. The government cannot and should not deny them this right.

“If these kids don’t have documents from birth and don’t get educated, they will end up becoming a social burden somewhere down the road.

“We want the Phuket Governor to be tough on child labor,” he said, adding that Sansiri is also working with the Ministry of Interior to advise on policy.

“If kids can get the proper birth registration documents, they will be able to access free schooling. It should be automatic,” he said.

This is not the first time Sansiri has taken the lead to influence government policy.

Its “Iodine Please” campaign actively raised awareness about the correlation between low IQs and Iodine deficiency disorders in Thai children.

Implemented together with UNICEF and the Ministry of Health from 2009, the campaign resulted in the Abhisit-led government passing a Universal Salt Iodization regulation in January 2011.

For its part, Sansiri was awarded ‘Best CSR Practice’ across Southeast Asia in 2011 by the Asia Responsible Entrepreneurship Awards.

Asked about the key element of Sansiri’s successful Social Change program, Mr Srettha said: “It’s important that you align yourself with the right organizations. We’ve partnered with UNICEF because it is one of the most transparent organizations.

“We have no control over what they do with the money that we donate to them, but we trust their judgment, and they advise us on issues, likewise,” he said.

— Steven Layne


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Transport8 mins ago

August flight plans: Bangkok Airways, Nok Air, Thai Lion

Coronavirus (Covid-19)1 hour ago

New site for foreigner vaccine; Mor Prom deletes appointments

Politics3 hours ago

Facebook fake news post suggesting a coup faces prosecution

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Koh Samui7 hours ago

UPDATED: Samui Covid-19: 14 new Black Club infections, 2nd small cluster

Thailand8 hours ago

40,000 cases a day could happen by September, says projection

Phuket8 hours ago

Phuket Sandbox Covid-19 infections: 35 today, 209 this week

Join the conversation on the Thaiger Talk forums today!
Thailand9 hours ago

Prayut says he will not resign, warns politicians to behave

Thailand10 hours ago

Bangkok Train market to possibly close for good

Coronavirus (Covid-19)11 hours ago

Border between Kanchanaburi and Myanmar closed until…

Thailand11 hours ago

Covid UPDATE: 18,912 infections, provincial totals

Coronavirus (Covid-19)12 hours ago

PCD says don’t throw away used masks in water bottles after infections linked to bottles

Thailand13 hours ago

Government says it’s okay to criticise them, if it’s fact based

Thailand14 hours ago

Bangkok volunteer group “Sai Mai Will Survive” overwhelmed with calls

Coronavirus (Covid-19)15 hours ago

Phuket reservations slow down for August

Thailand18 hours ago

Covid UPDATE Saturday: 18,912 infections, news briefs

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8