Connect with us


Phuket food top of the tags on Instagram



PHUKET: Though the sultans of Instagram selfies reign in London, it’s Phuket food that gets the most publicity on the social media giant, according to research by airport transfer company Hoppa.

“In the modern era, the holiday experience doesn’t just live in the moment and in the memory, it isn’t even resigned only to traditional photo albums… Because now, the holiday experience lives and breathes through Instagram,” Hoppa explained on its website. “If you have an account, it’ll be one of the first places your holiday photos will probably go. Filters, hashtags and captions all seizing your holiday snaps and turning them into the envy of your friends.”

During a one-month period, Hoppa collected 1,000 photos from the top 50 most-travelled-to destinations in the world. Though that offered some basic trending information, the company did some significant further data mining, breaking down the types of photos posted into the following categories: selfies, scenery, couples, food, shopping, group, wildlife, alcohol, sexual and marketing.

When it came to food photos, Asia nearly swept the top-ten list with only Las Vegas sneaking in at number six to represent the western world. And the cherry on top of the foodie photo buffet: Phuket. The island province was followed by Shanghai, Guangzhou, Beijing and Pattaya.

Adding more yeast to the rising trend of food photography on the island is United Nations Educational, Scientific and Cultural Organization (UNESCO) dubbing Phuket a ‘City of Gastronomy’, honoring the island’s rich culinary history and unique cuisine (story here).

“Phuket Baba food combines recipes from Royal Thai Cuisine, common Thai dishes, Hokkien Chinese food and Malay cuisine, which together create a unique blend of delicate flavors that are not too spicy, not too sweet and not too salty,” Dr Kosol Tang-Uthai, president of the Thai Peranakan Association, told the Phuket Gazette in 2011.

Among the dishes included in the application were the Baba recipes for moo hong (salted boiled pork), oh-aew (white jelly made from squeezed Chinese herbs and bananas, served with boiled red bean and shaved ice), mee hokkien (stir-fried Hokkien noodle), mee hun (stir-fried white noodle served with spare ribs soup), nam chub yam (spicy shrimp paste sauce) and bue tord (batter-fried grass with small shrimp).

Phuket is the fifth ‘City of Gastronomy’ as it joins Popayan City in Colombia, Ostersund in Sweden, Chengdu in China and Jeonju in South Korea.

However, despite its luxury pool villas and stunning beaches, Phuket didn’t make the top ten when it came to sexually suggestive posts or any of the other sub-categories used by Hoppa.

In total, about 2,788,000 Instagram photos were given #Phuket in 2015, making it the 34th most tagged destination in the world.

Of course, those just wanting to generate some social media envy by garnering the most ‘likes’ on their photos should head to Los Angles or Bangkok. But even then, Phuket isn’t a terrible choice, as it landed in 12th place, just behind Barcelona.

— Kongleaphy Keam


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Travel12 hours ago

10 Isan food you need to try at least once

Thailand13 hours ago

VIDEO: Floods tear through highway in northeast Thailand

Crime13 hours ago

13 murdered, including 7 kids by Russian neo-Nazi

Sponsored22 hours ago

International money transfers made fast, secure and transparent with DeeMoney Neo App

Thailand14 hours ago

Vegetarian Festival on Yaowarat Road starts today

Thailand14 hours ago

Thailand News Today | Baht continues surge against strong dollar

Bangkok15 hours ago

VIDEO: Fire falls like rain from communication cables in Bangkok

Join the conversation on the Thaiger Talk forums today!
Thailand15 hours ago

Father allegedy kills daughter’s cat for stealing his meatballs

Central Thailand16 hours ago

Whale watching season begins in Phetcha Buri

Special Features16 hours ago

Top 10 studio condos in Phuket (2022)

Crime16 hours ago

Thai court overwhelmed with evidence in Forex-3D fraud case

Tourism16 hours ago

Airport expansion plans hastened across Thailand

Thailand16 hours ago

Viral video: American man joins Thai dance in Isaan rite

Politics17 hours ago

China backs Thailand to make APEC a success

Politics18 hours ago

Gen-Z students oppose an unelected senate 17 to 1

Thailand18 hours ago

Foreigner allegedly using dogs to scam Chiang Mai locals

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11