Connect with us


TAT to focus on tourist spending, not numbers

Legacy Phuket Gazette



PHUKET TOWN: Juthaporn Rerngronasa, The Tourism Authority of Thailand’s returning deputy governor for international marketing, has unveiled several strategies to approach a range of potential markets this year.

Mrs Juthaporn was reappointed to head the international marketing department following an internal management reshuffle supervised by new TAT new governor Suraphon Svetserni.

“This year, the authority will not aim at luring higher numbers of visitors, but will try to encourage visitors to spend more money while staying in the country,” she said.

The agency would approach targeted markets through online and new-media channels, which are cheaper than conventional advertisements. Younger travelers in developed countries are the target, she added.

The TAT has also prepared a new campaign – ‘Amazing Thailand Amazing Value’ – that is aimed at shoppers from across the region. Moreover, it will promote new tourist attractions to lure repeat visitors.

“What we have found is that the characteristics of Thai people and services attract repeat visitors. Thailand is like no other place in the world,” she said.

The agency will also produce more testimonial series to help promote tourism after noticing that English Premier League football team Liverpool’s recent visit to the Emerald Temple in Bangkok lured many of the team’s followers to the Kingdom.

The new tourism ambassador, famous Japanese golfer Ryo Ishikawa, was invited to help the TAT reclaim Japanese travelers this year. The Japanese market was one of the biggest decliners last year due to the political chaos in Thailand.

According to Mrs Juthaporn, the TAT will also promote Thailand as a center of medical tourism. The Middle East is the main target. Moreover, “green tourism” campaigns are planned to appeal to tourists from Europe, where environmental awareness is high.

The Tourism and Sports Ministry on Friday said it was confident of reaching its tourism target of 16 million arrivals this year, up from 14 million in 2009.

Minister Chumpol Silapa-archa said officials had invited private associations to propose projects and marketing plans to take advantage of the recovery of the global economy.

Mrs Juthaporn said the government was prepared to extend waivers on visa fees for travelers, as well as parking and landing fees for airlines, which are due to expire at the end of March.

“Some airlines resumed operations to Thailand last quarter. Virgin Australia operates flights to Phuket. Korea’s budget airline, Jin, is flying into Bangkok. Tiger Air of Singapore is adding services to Haad Yai and Krabi. Seasonal charter flights from Scandinavia and Russia are operating to Phuket and Pattaya, too,” she added.

For the domestic market, the TAT will go further with its national campaign, “12 months 7 stars and 9 suns”, with ads featuring Thai superstar Thongchai “Bird” McIntyre.

“Although we paid a high sum to get him [Thongchai], he has the ability to stimulate a huge tourism movement,” said Mrs Juthaporn.

— The Nation


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Hot News10 hours ago

Thai Twitter goes crazy as Russell Crowe tweets Sandbox visit

Crime13 hours ago

Transgender woman arrested for selling live sex show on LINE

Crime13 hours ago

Thai woman charged with trafficking women to Bahrain for sex

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand News Today13 hours ago

Thailand News Today | Arrival quarantine waived for 5 countries, The new Thailand pass | Oct. 15

Crime14 hours ago

Chon Buri Police arrest 30 people in luxury resort gambling raid

Guides15 hours ago

5 Thai cooking classes in Phuket

Join the conversation on the Thaiger Talk forums today!
Politics15 hours ago

Bill Clinton hospitalised with blood infection

Guides15 hours ago

Thailand’s most magical festival: Yi Peng

Guides15 hours ago

The most popular Northern Thai dishes

Coronavirus (Covid-19)16 hours ago

Covid-19 Friday Update: 10,486 cases, 94 deaths, provincial data

Weather16 hours ago

20 major dams and reservoirs in Thailand present overflow risk

Thailand17 hours ago

Ridiculous COE, Long Airport Queue, Thai Hogans Heroes | Thaiger Bites | Ep. 39

Northern Thailand17 hours ago

PM Prayut visits Ubon Ratchathani province to see floods, dam

Coronavirus (Covid-19)19 hours ago

Thailand plans huge reopening event with matching price tag

Coronavirus World19 hours ago

Singapore allows vaccinated travellers from 8 countries to enter starting Tuesday

Thailand1 month ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand8 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism8 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket8 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism8 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand8 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism8 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand9 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand9 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand9 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand9 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand9 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand9 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand9 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand9 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11