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Phuket

TAT to focus on tourist spending, not numbers

Legacy Phuket Gazette

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PHUKET TOWN: Juthaporn Rerngronasa, The Tourism Authority of Thailand’s returning deputy governor for international marketing, has unveiled several strategies to approach a range of potential markets this year.

Mrs Juthaporn was reappointed to head the international marketing department following an internal management reshuffle supervised by new TAT new governor Suraphon Svetserni.

“This year, the authority will not aim at luring higher numbers of visitors, but will try to encourage visitors to spend more money while staying in the country,” she said.

The agency would approach targeted markets through online and new-media channels, which are cheaper than conventional advertisements. Younger travelers in developed countries are the target, she added.

The TAT has also prepared a new campaign – ‘Amazing Thailand Amazing Value’ – that is aimed at shoppers from across the region. Moreover, it will promote new tourist attractions to lure repeat visitors.

“What we have found is that the characteristics of Thai people and services attract repeat visitors. Thailand is like no other place in the world,” she said.

The agency will also produce more testimonial series to help promote tourism after noticing that English Premier League football team Liverpool’s recent visit to the Emerald Temple in Bangkok lured many of the team’s followers to the Kingdom.

The new tourism ambassador, famous Japanese golfer Ryo Ishikawa, was invited to help the TAT reclaim Japanese travelers this year. The Japanese market was one of the biggest decliners last year due to the political chaos in Thailand.

According to Mrs Juthaporn, the TAT will also promote Thailand as a center of medical tourism. The Middle East is the main target. Moreover, “green tourism” campaigns are planned to appeal to tourists from Europe, where environmental awareness is high.

The Tourism and Sports Ministry on Friday said it was confident of reaching its tourism target of 16 million arrivals this year, up from 14 million in 2009.

Minister Chumpol Silapa-archa said officials had invited private associations to propose projects and marketing plans to take advantage of the recovery of the global economy.

Mrs Juthaporn said the government was prepared to extend waivers on visa fees for travelers, as well as parking and landing fees for airlines, which are due to expire at the end of March.

“Some airlines resumed operations to Thailand last quarter. Virgin Australia operates flights to Phuket. Korea’s budget airline, Jin, is flying into Bangkok. Tiger Air of Singapore is adding services to Haad Yai and Krabi. Seasonal charter flights from Scandinavia and Russia are operating to Phuket and Pattaya, too,” she added.

For the domestic market, the TAT will go further with its national campaign, “12 months 7 stars and 9 suns”, with ads featuring Thai superstar Thongchai “Bird” McIntyre.

“Although we paid a high sum to get him [Thongchai], he has the ability to stimulate a huge tourism movement,” said Mrs Juthaporn.

— The Nation

 

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Phuket

Phuket tightens restrictions: No parties, no visits from friends

Tanutam Thawan

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Photo by PR Phuket

No, your friends can’t come over. No parties. No drinking with friends. No large gatherings. As part of Phuket’s efforts to stop the spread of Covid-19, local authorities have tightened restrictions and say friends are not allowed to gather at private homes.

“No parties of any kind allowed… No house party, no friends gathering in the residence.”

Along with temporary closures of some businesses and venues, the order says, parties involving alcohol are banned and gatherings of more than 30 people are banned. The only gatherings allowed are religious ceremonies like weddings and funerals.

Foreigners who violate any of Phuket’s disease control measures could be deported and lose their permission to stay in Thailand. On Sunday, 2 British men in Phuket were each fined 6,000 baht for having a “party.” Only 6 people were gathered at the home. Police from the Cherng Talay station came by the home after a call from a neighbour.

Phuket tightens restrictions: No parties, no visits from friends | News by Thaiger

 

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Coronavirus (Covid-19)

3 organisers of Phuket’s Kolour superspreader event charged

Neill Fronde

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FILE PHOTO: 3 managers involved in the Kolour superspreader event have been charged.

As Thailand still wrestles to control the third wave of Covid-19, much of which stems from entertainment venues in Bangkok and a massive party in Phuket, Patong police announced that the managers of the Phuket venues that hosted the Kolour superspreader event will be charged under the Emergency Decree. The case report was filed with the public prosecutor yesterday according to the Patong police chief, confirming that 3 people will be prosecuted for the event.

The Kolour Beachside Festival was held April 2 and 3 with events at CafΓ© Del Mar Phuket in Kamala, and Shelter Phuket Dance and Night Club and Illuzion Nightclub, both in Patong. Before the festival, Phuket had gone more than a hundred days without any new Covid-19 infections, but by April 7 the Phuket provincial Public Health office announced 8 new infections, half of which had been at the Kolour parties. In the following weeks, officials plead for attendees to be tested as infections spread.

Charges were delayed in being filed to the Phuket Public Prosecutor’s office as a special investigation committee was ordered to be created to oversee the investigation at the request of Region 8’s Police Commander. That committee brought together officials from various law enforcement in the area including the Patong Police, Kamala Police, Phuket Provincial Police, and the Region 8 Police to investigate the Kolour event before anyone was charged.

The manager of CafΓ© Del Mar, along with the managing director and the manager of Shelter and Illuzion, which are under the same management team, will be charged for the Kolour festival violating Thailand’s Emergency Decree that was declared to help protect the country from Covid-19 outbreaks. A breach of the Emergency Decree can be held liable for up to 40,000 Baht and 2 years in jail under Section 9 of the Decree.

The latter 2 are also facing charges of operating an unlicensed entertainment venue. This carries the possibility of another year in prison and a fine of up to 60,000 baht, in accordance with Thai Law under Section 26 of the Entertainment Place Act.

SOURCE: The Phuket News

 

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Road deaths

Phuket woman impaled by steel rod in motorbike accident

Neill Fronde

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PHOTO: CCTV footage shows the Woman impaled in a motorbike crash.

Police were called to the scene of a gruesome motorbike accident just after midnight in the Kathu area of Phuket, where a woman was impaled by a steel rod. The 34 year old woman crashed her motorbike into a concrete power pole on Wichit Songkram Rd between the Kathu Shrine and Kathu Municipality. rescue workers responded, and together with police, they arrived to find the woman still hanging from the power pole.

Khanuengnit Onoaun was driving a black and pink Honda Click motorbike and may have been speeding just before being impaled by the rod on the electric pole. Her motorbike was lying nearby the pole with significant damage to the front of the bike and the front wheel.

CCTV footage recovered from the scene suggest that the woman may have fallen asleep and crashed into the power pole. The pole had steel rods protruding from its side that utility workers use to climb when service or repairs are needed to the electrical lines, which is what impaled her when her motorbike hit the pole.

The metal rod pierced the woman’s upper chest and went all the way through her body with about 2 inches exposed on the other side of her as she hung from the pole. Rescue workers could not remove her from the steel rod at the scene of the accident safely and instead chose to cut the rod to take her off the electric pole and into an ambulance. Cutting through the steel took about 5 minutes for the rescuers.

She arrived and was admitted into Vachira Phuket Hospital with the metal rod still impaled through her chest. The hospital had no updates about the woman’s condition after her motorbike crash other than that she is alive and receiving treatment currently. The police plan on questioning her once she has had time to recover and investigating the incident further if necessary.

SOURCE: The Phuket News

 

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