Connect with us


Phuket’s premium pineapples sold out in an hour

Legacy Phuket Gazette



PHUKET: A hundred Phuket-grown premium pineapples priced at 1,543 baht each were pre-booked for sale within an hour last week.

The pineapples will be ready for harvest in February next year and sold at the Phuket Pineapple Festival 2017, Phuket Governor Chokchai Dejamornthan announced at a press conference at Tu Kab Khao restaurant in Phuket Town.

“As we all know, pineapples are one of Phuket’s signature items, along with batik, goats’ milk and lobster. These products are all branded and promoted by Pracha Rath Rak Samakkee to help boost the province’s grassroots agricultural economy,” said Governor Chokchai.

Pracha Rath Rak Samakkee Phuket was first launched on March 31 this year, as a government-backed corporation with the aim of developing and promoting the province’s strengths, such as tourism, agriculture and locally-produced goods under the One Tambon One Product (OTOP) banner.

“These select, premium fruits are our ambassadors. We will have signs announcing the pineapple festival – if you are in Phuket at the time, you must be a part of it and eat the pineapples,” said Gov Chokchai.

The mascot will be a boy named ‘Ya-Nad’, which means pineapple in the southern dialect.
The pineapple project was first introduced in July, at which time only 50 pineapples met the quality criteria to merit the high price tag.

Asked how the price was justified, Pracha Rath’s Orasa Tosawang said that it was part of the marketing strategy to boost Phuket’s identity as a source of quality agricultural products.

“Nonthaburi Province, for example, has durian that sells for 210,000 baht, after the Nonthaburi governor launched a durian promotion campaign. The campaign put the province in the spotlight and it became well-known nationwide – why shouldn’t we have a 1,500 baht pineapple?” Ms Orasa said.

Gov Chokchai also suggested merging Phuket’s pineapples with Maha Sarakham’s rice.

“Normally rice is worth 20 baht per kilogram, but we have boosted that to 500 baht per kg. It is certified by the Ministry of Commerce to be the most fragrant variety, proven by scientific methodology and testing,” he explained.

“So we take the world’s best pineapples and combine it with the world’s best rice, to make the world’s best pineapple fried rice. We will sell it here, at the Tu Kab Khao restaurant, as the signature provider of this unique product.”

The cost of the finished product is yet to be announced.

Wirachai Pranveerapaibool, managing director of Pracha Rath Rak Samakkee Phuket, explained that the fruits that made it to the final hundred were chosen from seven million pineapples farmed in about 2,200 rai in Phuket each year.

“The 100 pineapples and other Phuket pineapples will be ready in February as it is the best time of the year for pineapples to flourish and we can be assured of the best quality. It will be around the same time as the Chinese New Year,” said Mr Wirachai.

How much would you pay for a Phuket Pineapple? We ask tourists in Phuket Town. Video: PGTV

He described the unique aspects of Phuket’s pineapples as being the taste, aroma and texture and added that the price tag of 1,543 baht was chosen by adding a thousand baht to the land area of Phuket, that is 543 square kilometers.

“The 100 pineapples will come in a package, including product number and a certificate from the Department of Agriculture,” Mr Wirachai said.

Mr Wichai Sae-Tan, the president of Phuket Pineapple Farmers Association, explained that the pineapples need to be taken good care of for 18 months.

“There are about 50 – 60 pineapple farmers in Phuket, of which 20 are in our group. We are all committed to producing the best quality pineapples,” he told the Phuket Gazette. “For this project, we chose 25 pineapples each from the top four pineapple farmers.”

— Chutharat Plerin


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Coronavirus (Covid-19)2 hours ago

Record high as Chon Buri hits nearly 800 Covid-19 infections

Coronavirus (Covid-19)2 hours ago

Covid outbreak closes Nakhon Si Thammarat rubberwood processing factory

Thailand3 hours ago

Nearly 600 temples now offering free cremation services

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand3 hours ago

Phetchabun chicken processing plant sees over 3,000 infections

Phuket3 hours ago

New Covid-19 infections drop, still worrisome for Phuket Sandbox

Phuket4 hours ago

Phuket “car mob” protest demands the removal of PM, calls for mRNA vaccines

Join the conversation on the Thaiger Talk forums today!
Thailand4 hours ago

Samut Sakhon Governor Veerasak offers to resign if communication in his province doesn’t improve

Coronavirus (Covid-19)5 hours ago

Sunday Covid Update: 15,335 new cases; provincial totals

Coronavirus (Covid-19)5 hours ago

Covid UPDATE: 15,335 new infections, provincial numbers

Coronavirus Infections5 hours ago

DDC says infections still rising, possibly falling in Bangkok

Coronavirus (Covid-19)6 hours ago

DDC says use the QueQ app to book appointment at sports stadium in Pathum Thani

Business7 hours ago

Inside story behind the Thailand property seachange

Thailand7 hours ago

Domestic flights added to Phuket/Samui, CAAT says be careful

Coronavirus (Covid-19)8 hours ago

4th body found on a Bangkok street

Events10 hours ago

Where have all of Thailand’s boat shows gone?

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand6 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand6 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand6 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand6 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8