Connect with us

Phuket

Phuket AMCHAM highlights Sports Tourism

Legacy Phuket Gazette

Published

 on 

PHUKET: A collection of industry experts who drive Phuket’s top international sporting events painted a bright outlook for Phuket’s future in the international sporting arena on Thursday.

Attendees were told that Phuket is already on the map for major sporting events and that key officials are recognizing the economic benefits.

Titled “Identifying and Marketing Brand Phuket – Sports Tourism”, the event was held at the Thanyapura Sports and Leisure Club (TSLC) in Thalang.

Organized in conjunction with the Phuket PR Network, the seminar was is part of the American Chamber of Commerce (AMCHAM) Phuket Chapter series, exploring issues associated with “Brand Phuket”.

The opening address was given by Phuket Gazette property columnist Bill Barnett, who is also the Founder of C9 Hotelworks.

After the opening address, Debbie Dionysius, Assistant Vice President of Destination Marketing at Laguna Phuket, explained to a packed auditorium how the success of the Laguna Phuket Triathlon, Marathon and Ironman 70.3 has grown in recent years.

“We want to push forward the brand of Phuket for being the sports tourism destination with our renowned sports events: the Laguna Phuket Triathlon, Marathon and Ironman 70.3,” said Ms Dionysius.

“We started the Laguna Phuket Triathlon in 1994 and we’ve come from a small race where some triathlon athletes showed up from surrounding countries, to [being] one of the biggest triathlon competitions for athletes from across the world [to] attend.

“I believe we are on the right track to promote the Phuket brand as being the sport tourism destination,” she said.

Paul Poole, Founder of The Sponsorship Experts, said sponsorship marketing is integral to the survival and successful development of events on the island.

“We have packaged, sold and managed sponsorship and partnership opportunities for many companies and events. In Phuket, we’ve worked with many projects such as Phuket Raceweek, PowerPlay Golf, IronKids Phuket, the Laguna Phuket International Marathon and many more,” he explained.

Duncan Worthington, Media and Communications Director for the Phuket King’s Cup Regatta, highlighted the economic benefits that international events bring to the island.

“An independent survey in 2008, 2009 and 2011 found that participants spent more than 40 million baht on accommodation and F&B [food and beverage] during regatta week each year. This does not include travel to and from Phuket, money spent on boat maintenance or money spent before or after the regatta,” Mr Worthington explained.

To close the proceedings, TSLC CEO Nick Seaver highlighted how efforts to brand the TSLC facility as the most desirable sports center in Southeast Asia will benefit Phuket and help further the island’s brand positioning as a quality sports destination.

“We have a complete sports facility that is able to support all kinds of sports activities. The TSLC has a fitness center, aquatics academy, tennis academy, triathlon academy, rugby academy and football academy.

“We have hosted many important sports events, such as an ITF tennis tournament, the Phuket International Soccer 7s and the IronKids Triathlon. We’ve welcomed athletes to use our venue as a place to train – including the Netherlands’ National Triathlon Team and the Canadian National Synchronized Swimming Team,” said Mr Seaver.

But the TSLC’s efforts are not restricted to targeting professional athletes, he added.

“The TSLC also wants to promote the center not only as a home for athletes and members, but also to tourists as a holistic wellness center,” said M Seaver.

The Phuket PR Network plans to continue its Brand Phuket series. For more information, visit Phuketprnetwork.com

For in-depth coverage of the AMCHAM event see the business section of the June 2 edition of the Phuket Gazette.

— Chaiyot Yongcharoenchai

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Coronavirus (Covid-19)51 mins ago

Chulalongkorn University progressing on domestic mRNA vaccine

Koh Samui6 hours ago

Black Club Covid-19 outbreak on Koh Samui widens

Thailand6 hours ago

Possible earthquake in Nonthaburi this morning

Sponsored9 hours ago

Experience Phuket’s Islands with 5 Star Marine

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Best of7 hours ago

Chiang Mai’s 8 most indulgent spa hotels

Coronavirus (Covid-19)7 hours ago

Bangkok Bang Sue scam under investigation, 7 volunteers and counting to be questioned

Thailand7 hours ago

Thailand News Today | ‘Crowding’ due to camera angles, train hospitals | July 29

image
Join the conversation on the Thaiger Talk forums today!
Thailand8 hours ago

Spray guns ineffective and dangerous, says TFDA

Drugs8 hours ago

Methamphetamine pills hidden in instant noodle packets delivered for Covid patient

Coronavirus (Covid-19)9 hours ago

Anonymous “Dr Sandy” says pray the Covid situation gets better

Coronavirus (Covid-19)9 hours ago

Thursday Covid Update: Record high of 17,669 new cases; provincial totals

Phuket10 hours ago

Phuket governor eyes construction camps for stricter Covid measures

Best of11 hours ago

Top 5 spas in Chiang Mai

Coronavirus (Covid-19)11 hours ago

Health Minister says Bang Sue not crowded, blames “camera angles”

Cambodia12 hours ago

Cambodia plans lockdown with 8 provinces that border Thailand

Bangkok12 hours ago

Sleeper trains in Bangkok to become isolation facilities for Covid-19 patients

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending