Thailand barters for cheapest World Cup broadcasting license

Photo via FIFA World Cup 2022 - Qatar

Slow but sure, government officials are getting there and confirm that footie lovers in Thailand can watch the FIFA World Cup 2022 for free. Government officials told Thai football fans not to panic and assured them they will secure the broadcasting license in time for the first match on November 20.

Thailand football fans fear they will be the only country in the ASEAN to miss out on watching the World Cup saying time is running out for the government to close a broadcasting license deal.

Last week, Deputy Prime Minister Prawit Wongsuwan urged the Sports Authority of Thailand and the National Broadcasting and Telecommunication Commission (NBTC) to hustle to get the broadcasting license for the FIFA World Cup.

Deputy PM Prawit revealed yesterday that the NBTC would use its budget for the broadcasting license, emphasizing that “The budget is for Thai people.”

Justice Minister Somsak Thepsuthin added that no private sector money is involved. Somsak said several Thai news agencies have overstated the license price and it is not one billion baht.

“I informed the Cabinet that the slower the process, the cheaper the license will be. But the government will be criticised for not closing the deal and worried it might lose face. However, it isn’t too late. The price is decreasing now. The license owner is also worried that Thailand won’t buy. The license will be a new year gift from the government.”

Despite the Justice Minister saying the license would be less than one billion, the NBTC asked the government for 1.6 billion baht on October 26, according to a report on Khaosod. Thai football fans say it is all confusing. They want the government to stop procrastinating and secure the license in time for the kick-off on November 20.

Thai media outlet Thansettakij revealed Vietnam spent about US$14 million or 530 million baht on their FIFA World Cup broadcasting license while Malaysia secured its license for 32.5 million ringgit or 257 million baht.

Thailand News

Petch Petpailin

Petpailin, or Petch, is a Thai translator and writer for The Thaiger who focuses on translating breakingThai news stories into English. With a background in field journalism, Petch brings several years of experience to the English News desk at The Thaiger. Before joining The Thaiger, Petch worked as a content writer for several known blogging sites in Bangkok, including Happio and The Smart Local. Her articles have been syndicated by many big publishers in Thailand and internationally, including the Daily Mail, The Sun and the Bangkok Post. She is a news writer who stops reading news on the weekends to spend more time cafe hopping and petting dwarf shrimp! But during office hours, you can find Petch on LinkedIn and you can reach her by email at

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