PM’s office is one of Thailand’s top advertising spenders

Petch PetpailinPublished: 10:30, 19 August 2022| Updated: 10:30, 19 August 2022

301 1 minute read

PM’s office is one of Thailand’s top advertising spenders — Photo via Wikipedia

Photo via Wikipedia

Thai netizens are curious as to why the Office of the Thai PM has spent so much money on advertisements after a recent poll by Nielsen ranked it in 13th place for the most money spent on advertising in Thailand.

New York City-based Nielsen is a US information, data, and market measurement firm with clients in over 100 countries around the world. The company produced a list of companies and industries in the Asia Pacific region that spent the most money on advertising. The rank was created from information and data collected during the first half of 2022.

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The rank of Thai companies and industries was also featured in the project. The top 20 ad spenders in Thailand are featured below:

1. Unilever (Thai) Holdings
2. Nestle (Thai) Ltd.
3. Procter & Gamble (Thailand)
4. Mass Marketing Co., Ltd.
5. Mono Shopping Co., Ltd.
6. Coca-Cola (Thailand)
7. Tri Petch Isuzu Sales Co., Ltd.
8. Toyota Motor Thailand Co., Ltd.
9. GMM CJ O Shopping Co., Ltd.
10. Colgate-Palmolive (Thailand) Ltd.
11. Lazada Co., Ltd.
12. Reckitt Benckiser (Thailand) Co., Ltd.
13. Office of Prime Minister
14. Shopee (Thailand) Co., Ltd.
15. L’Oréal (Thailand) Ltd.
16. Beiersdorf (Thailand) Co., Ltd.
17. Bangkok Broadcasting & TV
18. Suntory PepsiCo Beverage (Thailand) Co., Ltd.
19. RS Mall Co., Ltd.
20. Unicharm (Thailand) Co., Lt

Many people questioned why the Office of the PM would spend more on ads than the e-commerce platform Shoppee. Some asked whether the advertising budget came from the public purse, i.e., Thai people’s taxes, while others assumed the PM’s office used ads to spread news and updates about the government measures.

SOURCE: Matichon | Brand Inside

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Petch Petpailin

Petpailin, or Petch, is a Thai translator and writer for The Thaiger who focuses on translating breakingThai news stories into English. With a background in field journalism, Petch brings several years of experience to the English News desk at The Thaiger. Before joining The Thaiger, Petch worked as a content writer for several known blogging sites in Bangkok, including Happio and The Smart Local. Her articles have been syndicated by many big publishers in Thailand and internationally, including the Daily Mail, The Sun and the Bangkok Post. She is a news writer who stops reading news on the weekends to spend more time cafe hopping and petting dwarf shrimp! But during office hours, you can find Petch on LinkedIn and you can reach her by email at petch@thethaiger.com.