Thai and mighty: Airbnb reveals tourism boom in Thailand

Thailand’s tourism industry is making a strong comeback, and Airbnb has just dropped some tantalising data showing just how much travellers are flocking to this Southeast Asian gem. With the high season fast approaching, Thailand is poised for a tourism surge, and it seems everyone – from digital nomads to family groups – wants a slice of the action.

In the first half of 2024, Airbnb recorded a massive 30% jump in combined domestic and international bookings compared to the same period last year. And it’s not just solo travellers or couples – group travel saw the biggest leap, with a staggering 40% increase in group bookings.

Amanpreet Bajaj, Airbnb’s General Manager for Southeast Asia, India, Hong Kong, and Taiwan stated that Thailand’s appeal as a world-class tourism destination remains strong amongst Airbnb travellers. He added that guests are not only staying longer but are also keen to explore lesser-known destinations.

Top markets driving this influx include the US, China, Germany, Russia, and the UK, along with strong numbers from regional powerhouses like Korea and Singapore.

The country’s enhanced flight connectivity and streamlined visa processes have further bolstered its allure. Notably, the new Destination Thailand Visa, aimed at attracting remote workers and freelancers, sparked a 20% rise in long-term stays.

Bangkok remains the top choice for Airbnb travellers, but for international visitors, Phuket, Pattaya, Chiang Mai, and Surat Thani are also hot picks. Meanwhile, Thai travellers prefer Pattaya over Phuket.

Interestingly, lesser-known gems like Mae Hong Son, Trang, and Satun are now trending among global travellers, highlighting a growing desire to experience Thailand beyond the tourist hotspots, reported Travel Daily News.

In related news, a popular travel booking platform, Agoda, reported that Bangkok is one of the top five destinations among Chinese tourists for the Golden Week from October 1 to 7. Agoda revealed the number of searches for overseas accommodations by Chinese nationals on September 23.