Connect with us


Thai smartphone sales ringing up big numbers



PHUKET: Smartphone sales in Thailand more than doubled in the first four months of 2013, a report by one of the world’s largest research companies reveals.

The GfK Thailand office reports that communication consumer electronics went from being just one in every five handsets less than two years ago to more than two in five or 42% of overall unit sales in the last 12 months. Growth momentum started picking up at the beginning of 2012 with consumers in the Kingdom spending over 24.8 billion baht (US$800 million) on smartphones in the past year.

Although basic feature phones continue to make up the larger proportion of consumers’ handsets purchases in the country, demand has been progressively waning, with sales volume dropping by over 11% compared to the year before.

Revenue for the segment has correspondingly lunged by around 38% during this same period, accounting for just over 15% of the total handset market compared to 40% previously.

“Consumers’ demand for handsets has been growing successively every quarter since the second quarter of 2012, inflating the volume and value of the market considerably by 23 and 61% respectively in the past 12 months. “This growth’s been purely contributed by smartphones, which registered the greatest spike of 24% in volume sales in the first quarter of the year over the quarter before,” highlights Wichit Purepong, MD, GfK Thailand.

Intensified demand of smart-phones is generally seen across the country but the fastest growth was reported in the Northeast [Isaan] of Thailand. Sales units across the combined its 17 provinces more than quadrupled (344%) compared to the year before, far exceeding the momentum in the central and western regions, which reported only 17 and 11% growth.

“Although Isaan is the largest in term of population and size, it is the least developed and has the lowest average income in Thailand; and the low wage has propelled some of the natives here to head out to other parts of the country to find better paying jobs,” explained Purepong.

“However, the establishment of new industrial estates after the heavy flooding of 2011 has attracted the labor force back to Isaan, fueling higher demand in this case, for smartphones, since mid 2012.”

Another reason for the strong growth registered in Isaan is the availability of more smartphone models which matched the lower purchasing power of the local population.

“While the average price of a smartphone costs 9,300 baht ($300) in the most affluent area of Bangkok and vicinity, it costs around 7,133 baht ($230) in Isaan.

“In the last year, basic feature phones still made up the dominant segment but this trend will soon be reversed with smartphones contributing to a larger proportion of volume sales in the next year. We anticipate the adoption of smart-phones to be further expedited to rake in at least 70% growth in value … in the next year,” Mr Wichit

Keep checking our online Phuket Business pages, join our Facebook fan page or follow us on Twitter @PhuketGazette for the latest local and national business updates.

— GfK Thailand


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Guides8 hours ago

Foodie Zone: Where to get vegan desserts in Bangkok 2022

Thailand9 hours ago

Thailand News Today | 36 dead in a mass shooting at a nursery in northeast Thailand

Guides9 hours ago

5 best wine bars in Bangkok offering rich and quality wine

Sponsored15 hours ago

Segafredo Zanetti Coffee teamed up with Bangkok Airways and hosted “Bangkok Airways Surf Festival 2022”

North East9 hours ago

Hip businesses in northeast Thai province offer tasty food and fun experiences

Crime10 hours ago

British CEO arrested at Bangkok Airport over 40 million baht fraud accusations

Thailand10 hours ago

Thailand’s 5 national parks raise entry fees for foreigners by 100%

Join the conversation on the Thaiger Talk forums today!
Bangkok10 hours ago

Ari around invites Ari people to share good deeds through the app.

Press Room10 hours ago

Where to order cannabis/weed in Thailand

Chon Buri10 hours ago

Trouserless Chon Buri man crashes car into power pole

Entertainment10 hours ago

‘The Trapped 13’ lets Wild Boars speak for themselves

Thailand10 hours ago

Reported Bangkok VIP casino vanishes into thin air

World11 hours ago

Australia sets goal of preventing any more species from going extinct

Crime11 hours ago

Mass shooting in Thailand: 36 dead, including 24 children, 12 injured

Thailand11 hours ago

9 Thais arrested in South Korea for smuggling drugs

Drugs11 hours ago

Police snag 2.5 meth pills in checkpoint stings

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11