Phuket’s shining light in the shade business

PHUKET: Local Phuket startup Window Design and Awnings Co Ltd, which has rapidly made a name for itself since its founding in 2009, is now looking to expand beyond the Kingdom’s borders.

People may have noticed the white curved fabrics spread out over the walkways at Boat Lagoon, but the majority of the company’s clients are four, five and six-star hotels in Thailand.

“Now we are expanding into other countries. We have already installed our products at Big C locales in Vietnam and we also have customers in Pakistan placing orders,” explained Chayuth Keawklin, managing director and founder of Window Design and Awnings.

Not forgetting the company’s successful homefront, Mr Chayuth said there were still viable markets in Phuket, notably expats and the local government.

The product, tension fabrics, has been in Thailand for more than 30 years, so the key for business coming into the game late is constant innovation and re-design, Mr Chayuth explained.

“I recognize that our business must always be improving on all fronts. There are the designs, but there is also finding improved materials, as well as improved production techniques,” he said.

“One of our strong points, in addition to our designs, is the use of galvanized steel, which ensures protection from rust for at least 20 years – an important factor when living in a moist, humid environment such as Phuket.”

When developing designs, the team reviews what final effect the customer wants, and then uses the appropriate materials that will provide the right look for years.

“Right now, white fabrics are being used to create a very modern look. This fabric is amazing; it’s PVC-coated polyester that has a guaranteed lifespan of 15 years and can withstand wind speeds of up to 110kmh,” Mr Chayuth explained.

With the rate that scientists and manufacturers are churning out new-and-improved materials, Mr Chayuth was confident that business would remain profitable for at least the next decade.

However, the real key for developing a strong business in Phuket is going about it honestly, he said.

“We are fast and deliver what our clients want; customers can rely on us, and they know it,” said Mr Chayuth.

“The secret to business is to be honest and gain the trust of your customer base.”