Connect with us


Business Buzz: Twitter – Instant marketing, tweets of success



PHUKET: Twitter was created in 2006 by Jack Dorsey and Noah Glass as a method of using SMS to give status updates to all of your friends in your address book, but without the cost or time used sending individual messages.

This has morphed into what is now a multi-billion dollar company with 232 million monthly users.

What started out as a form of mass texting between friends has become a marketers dream. Similar to Facebook, Twitter has an incredible database with information all about its users. For some reason, people ‘tweet’ (a message on Twitter) personal and surprising things, probably forgetting that it goes to a global audience (tweets are not private).

It’s free to sign up on Twitter. Then, you ‘follow’ people you are interested in, and people interested in you will do the same. Your tweets will be sent directly to them, for free. Twitter can yield customers that can be reached instantly.

Let’s look at how this could benefit a restaurant. At the best of times advertising is expensive, but by running a strategic social media campaign, you could build a huge following for almost zero cost. For example, we place a sign out in front of the business offering a weekly or monthly draw for a free meal chosen randomly from anyone that follows them on Twitter and mentions them in a positive message asking others to follow them.

People then promote the restaurant, which builds more followers. The result – instant crowds and income for the business.

Twitter users have also brought us a great innovation, the # (hashtag). When people post about a trending topic, they use #[topic] to share it. This means we can jump on a trending topic and use it to promote ourselves, and instead of just reaching our followers we can reach anyone searching for that topic.

Twitter has changed its rules to slow down marketers so that they can not add large numbers of people in the hope of gaining followers, but they have now provided a paid option to get more followers.

Then, there is paid advertising. This brings in a huge audience, and Twitter knows that advertising is a massive revenue pool. So, like with Facebook, we can get access to the database and target a specific market for a relatively low cost.

Twitter is often overlooked as a business tool, yet if used correctly it can yield profits with little effort.

Simon Wetherell is a social media expert, best-selling author & international speaker. He now trains businesses and individuals on how to profit from the use of social media. For more information go to or call him on 095-085 3355. Follow him on Social Media – Twitter @SimonWetherell or @PhuketMarketing Facebook: SAWetherell or PhuketOnlineMarketing LinkedIn

— Simon Wetherell


Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Malaysia16 hours ago

Malaysian beauty salon gets makeover as dentistry school

Thailand17 hours ago

Northern floods tragedy – Monks unable to help

Tourism18 hours ago

Xi’s Bangkok APEC trip to open tourist floodgates

Pattaya19 hours ago

Police to curb Pattaya Beach drinking after student gun fight

Phuket19 hours ago

9th and 10th monkeypox infections found in Phuket

Coronavirus (Covid-19)20 hours ago

Face masks still required on public transport, in cinemas

Join the conversation on the Thaiger Talk forums today!
Cannabis News21 hours ago

Pattaya man attacked at gunpoint for selling cannabis

Crime21 hours ago

Police seize 60 suspects in online ‘ghost guns’ sting

Thailand21 hours ago

Bangkok Secret Nightlife – Bangkok Red Light District Secret Museum

Coronation23 hours ago

King Charles III debuts on UK coins

Politics2 days ago

Vladimir Putin officially annexed four parts of Ukraine

Transport2 days ago

Phuket Airport officials pulled tourist from van, insisted they use airport taxi

Thailand2 days ago

Thailand’s strange laws – 10 strange laws in Thailand

Politics2 days ago

The long goodbye – Which way now for PM Prayut?

Pattaya2 days ago

Pattaya Police Chief cleared of vice slurs, back on duty

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11