Connect with us


Business Buzz: Keeping up with tech trends

Legacy Phuket Gazette



PHUKET: If you’ve been following this column regularly, then you will be aware of the statistics on the soaring increases in use of the Internet and Social Media in recent years.

Coupled with this is the substantial increase in the use of smart phones. Many platforms such as YouTube and Facebook have now specifically set up self-filling forms to assist in using smart phones to easily place orders and provide information to complete online commerce transactions.

It is worth noting that some demographics are more or less likely to embrace certain technologies.
While millennials are happy to use smart phones for e-commerce, and almost everything else for that matter, the older generations still prefer using desktops to do their online purchasing.

As a company, you should understand your target market; its behaviors and the things that are likely to reach them successfully.

This can be uncovered with some online research or through forums and marketing companies.
The secret to success with technology is to be aware of current trends. Then you can be pro-active and keep up with them.

It’s even better to be one step ahead, so that you are planning and launching your marketing into the mediums that are getting the best results while they are at their peak, rather than turning up late to the party.

An important aspect of using analytics is that the company can direct resources to solutions that produce results. Trends are good at identifying marketing priorities. They may cause a big stir, but the stir may not affect the company’s bottom line. So trust tight analysis.

Facebook ‘likes’ are a classic example of this. In Thailand, it is very easy to get likes, but the real trick is to convert the likes into dollars.

I was recently talking about this over coffee with the shareholder of a large online systems company. The company is very informative because they are very good at analytics.

As I have said many times, if you don’t know your numbers, you are relying more on good luck than good management.

The company in question provides an IT-based platform for global distribution services (GDS) in Asean, and more specifically Thailand.

In reviewing their year-on-year results, they noticed a 240 per cent increase in online sales from the agents using their systems and a large drop in counter-based sales. This has been repeated for several years now and shows no sign of changing.

This translates to a complete consumer behavioral change, where customers are no longer buying products at a retail counter, but preferring to book online.

The trend is the same for all users, which shows how important it is to evolve with the times. If you don’t, you risk being left behind. Examples of industries where this has happened include book sales, newspapers, magazines and video stores, and they will certainly not be the last.

So where is your business in relation to the future, and are you keeping up with the times?

It’s never too late to start thinking about this, but the sooner you get into the mindset and start preparing, the better it will be for your business with less damage done.

Simon Wetherell is a Digital Media Expert, Trainer and Lawyer. He now resides in Thailand where he shows businesses and individuals how to profit from the Social Media industry. For more information, go to or call 095-085 3355.

— Simon Wetherell


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Drugs5 hours ago

Police nab 600kg heroin drug bust, year’s biggest in Northeast

Koh Samui8 hours ago

Koh Samui unaccustomed to Covid-19, many act in dismay

Thailand10 hours ago

Bangkok Airways extends flight suspension to August 11

Sponsored2 days ago

Experience Phuket’s Islands with 5 Star Marine

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand11 hours ago

7 Jomtien Beach curfew breakers arrested

Thailand12 hours ago

Buri Ram pig stable converted into gambling den: 22 arrests follow

Thailand13 hours ago

“Fake news” banned, Thai media say order infringes on freedoms

Join the conversation on the Thaiger Talk forums today!
Phuket13 hours ago

Precarious Phuket: open internationally, closed domestically

Best of13 hours ago

Top 5 tattoo parlours Bangkok

World13 hours ago

Duterte approves lockdown measures for Manila

Best of13 hours ago

The Best Pizza in Bangkok with Delivery

Thailand13 hours ago

Thailand News Today | worker camp woes, ‘fake news’ crackdown | July 30

Best of14 hours ago

Best Premium Hotel Buffets in Bangkok

Coronavirus (Covid-19)14 hours ago

CCSA considers extending restrictions in “dark red” zones for another 14 days

Thailand14 hours ago

Fake dead bodies used in Phuket protest, police plan real investigation

Best of15 hours ago

Top 5 adventure tours in Chiang Mai

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8