Business Buzz: Facebook hits billion in one day

PHUKET: If there was ever any doubt about the popularity and growing success of Facebook, on August 24 they answered their critics in the best possible way.

It was the first time that a reported one billion users logged into their Facebook account on the same day.

To put it into perspective, that was not a billion users in a month, that was one billion unique users in a 24 hour period. And what makes this all the more interesting is that Facebook is banned in China, so this figure almost completely excludes a massive part of the world’s population.

I have often talked about the power of Facebook and how great a tool it can be for any business that embraces it and uses it properly. This just adds to the growing evidence.

When you combine these kinds of numbers with the specific and accurate information that Facebook has about its users and the ease with which we can access them for advertising and marketing purposes, it becomes clear that any successful social media campaign should have a strong Facebook presence.

There are of course do’s and don’ts when it comes to Facebook marketing, it is not all just plain sailing, but if you observe these three simple rules, you will be well on the way to success:

1. Treat your followers with respect. Use the old rule: Would you share your post with your grandmother? If in doubt, don’t post it.
2. Always provide good quality and value.
3. Build relationships and interact with people, do not sell.

It’s clearly a great time to go and post on Facebook.

Simon Wetherell is a social media expert, lawyer, best-selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the Social Media industry. For more information go to or call him on 095 085 3355.

— Simon Wetherell

Business News

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