Business
Business Buzz: Facebook hits billion in one day

PHUKET: If there was ever any doubt about the popularity and growing success of Facebook, on August 24 they answered their critics in the best possible way.
It was the first time that a reported one billion users logged into their Facebook account on the same day.
To put it into perspective, that was not a billion users in a month, that was one billion unique users in a 24 hour period. And what makes this all the more interesting is that Facebook is banned in China, so this figure almost completely excludes a massive part of the world’s population.
I have often talked about the power of Facebook and how great a tool it can be for any business that embraces it and uses it properly. This just adds to the growing evidence.
When you combine these kinds of numbers with the specific and accurate information that Facebook has about its users and the ease with which we can access them for advertising and marketing purposes, it becomes clear that any successful social media campaign should have a strong Facebook presence.
There are of course do’s and don’ts when it comes to Facebook marketing, it is not all just plain sailing, but if you observe these three simple rules, you will be well on the way to success:
1. Treat your followers with respect. Use the old rule: Would you share your post with your grandmother? If in doubt, don’t post it.
2. Always provide good quality and value.
3. Build relationships and interact with people, do not sell.
It’s clearly a great time to go and post on Facebook.
Simon Wetherell is a social media expert, lawyer, best-selling author and international speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the Social Media industry. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085 3355.
— Simon Wetherell
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Business
The social media giants in battle with ‘old’ media and world governments | VIDEO

“The rules signal greater willingness by countries around the world to rein in big tech firms such as Google, Facebook and Twitter that the governments fear have become too powerful with little accountability.”
India has issued strict new rules for Facebook, Twitter and other social media platforms just weeks after the Indian government attempted to pressure Twitter to take down social media accounts it deemed, well, anti social.
The rules require any social media company to create three roles within India… a “compliance officer” who ensures they follow local laws; a “grievance officer” who addresses complaints from Indian social media users; and a “contact person” who can actually be contacted by lawyers and other aggrieved Indian parties… 24/7.
The companies are also being made to publish a compliance report each month with details about how many complaints they’ve received and the action they took.
They’ll also be required to remove ‘some’ types of content including “full or partial nudity,” any “sexual act” or “impersonations including morphed images”
The democratisation of the news model, with social media as its catalyst, will continue to baffle traditional media and governments who used to enjoy a level of control over what stories get told.
The battles of Google and Facebook, with the governments of India and Australia will be followed in plenty of other countries as well.
At the root of all discussions will be the difference between what governments THINK social media is all about and the reality about how quickly the media landscape has changed. You’ll get to read about it first, on a social media platform… probably on the screen you’re watching this news story right now.
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Business
Turbulence ahead for Thailand’s aviation industry | VIDEO

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?
As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.
Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.
As for international tourism… well that still seems months or years away, even now.
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Business
Domestic air passenger numbers double those of January

Passenger numbers on domestic flights within Thailand have doubled within a month, rising from 4,000 in January to over 10,000 this month. Having nearly recovered to pre-pandemic levels, domestic travel plummeted once more when Covid-19 resurfaced late last year.
Apirat Chaiwongnoi from the Department of Airports says 15 of Thailand’s 29 airports are now operating domestic flights, with more expected to follow. He believes the aviation sector will continue to recover further in the coming 6 months, bolstered by the national vaccine rollout.
Around 120 domestic flights a day are now operating, which is twice the number that were operating at the lowest point in the crisis. Prior to the resurgence of the virus in December, domestic passenger numbers had recovered to 30,000 – 40,000 a day, around 80% of pre-pandemic numbers.
The DoA says airports must continue to adhere to the Covid-19 hygiene measures put in place by the Health Ministry and the Civil Aviation Authority of Thailand.
SOURCE: Bangkok Post
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