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Business Buzz: Blogging me bonkers with business

Legacy Phuket Gazette

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Business Buzz: Blogging me bonkers with business | The Thaiger
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PHUKET: A blog in its simplest form is a website that gets updated regularly. The only real difference to a ‘normal’ website is the frequency with which it is updated or changed. My preferred working blog is a combination of the traditional website with a blog or news page included, so that it covers the best of both worlds and provides a positive consumer experience.

Because blog content is added regularly, Google regularly re-evaluates the website and updates the Quality Score. This means that the website will have a much better chance of being ranked in Google’s organic search engine results, which results in free traffic to your website and, from that, increased customers and sales.

There are multiple types of blogs, and each one is slightly different in what it aims to achieve and the benefits it offers to the owner and user. To keep it simple, the purpose of the blog will dictate the style, content and the target market.

The main advantages of a blog, apart from the Google factor mentioned above, is that it provides potential and current customers with information they need to make informed decisions. This information could be about your product or service, it could be reviews about other people’s products where you can receive a referral or affiliate fee, or it could simply be used for branding and promotional purposes.

As you control the content, you can showcase you or your product in a positive light and provide potential customers a fun experience. You can also use it to highlight the unique benefits you can offer. It can additionally be used to promote yourself as an expert, sharing your knowledge and experience, which builds trust and rapport with your readers.

When I am asked to review blogs for clients, there are a few basics that are often missing which I consider essential.

First, make sure your blog is a positive visual experience. Make sure the layout is spacious and easy to read.

Second, a blog should capture your audiences’ contact details through a capture page or contact form. You have taken the time, and often expense, to attract a potential customer to your website, so you should at least get them into a database. This can be done by offering them an incentive for entering their details, from something as simple as a discount to an eBook or a gift of perceived value.

Simon Wetherell is a Social Media expert, Best Selling Author & International Speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of Social Media. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085-3355.

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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Business

Domestic air passenger numbers double those of January

Maya Taylor

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Domestic air passenger numbers double those of January | The Thaiger
PHOTO: Vietjet

Passenger numbers on domestic flights within Thailand have doubled within a month, rising from 4,000 in January to over 10,000 this month. Having nearly recovered to pre-pandemic levels, domestic travel plummeted once more when Covid-19 resurfaced late last year.

Apirat Chaiwongnoi from the Department of Airports says 15 of Thailand’s 29 airports are now operating domestic flights, with more expected to follow. He believes the aviation sector will continue to recover further in the coming 6 months, bolstered by the national vaccine rollout.

Around 120 domestic flights a day are now operating, which is twice the number that were operating at the lowest point in the crisis. Prior to the resurgence of the virus in December, domestic passenger numbers had recovered to 30,000 – 40,000 a day, around 80% of pre-pandemic numbers.

The DoA says airports must continue to adhere to the Covid-19 hygiene measures put in place by the Health Ministry and the Civil Aviation Authority of Thailand.

SOURCE: Bangkok Post

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Coronavirus (Covid-19)

Samut Sakhon’s shrimp market to remain closed until February 15

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Samut Sakhon’s shrimp market to remain closed until February 15 | The Thaiger
PHOTO: Kom Chad Luek

Samut Sakhon’s Central Shrimp Market, the epicentre of Thailand’s recent wave of Covid-19, will remain closed until February 15. The market can reopen once the overall hygiene situation at the market and surrounding area has improved, according to the province’s disease control committee.

Local officials say the shrimp market needs to remain closed until the market structure and nearby residential facilities are inspected. People who violate the order face up to a year in prison and a fine up to 100,000 baht.

More than 12,000 people in the province have tested positive for Covid-19. The increasing number of infections is a result from the active case finding to contain the spread of the virus.

SOURCE: Thai PBS World | Thairath Online

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