Connect with us

Business

Business Buzz: Blogging me bonkers with business

Published

 on 

PHUKET: A blog in its simplest form is a website that gets updated regularly. The only real difference to a ‘normal’ website is the frequency with which it is updated or changed. My preferred working blog is a combination of the traditional website with a blog or news page included, so that it covers the best of both worlds and provides a positive consumer experience.

Because blog content is added regularly, Google regularly re-evaluates the website and updates the Quality Score. This means that the website will have a much better chance of being ranked in Google’s organic search engine results, which results in free traffic to your website and, from that, increased customers and sales.

There are multiple types of blogs, and each one is slightly different in what it aims to achieve and the benefits it offers to the owner and user. To keep it simple, the purpose of the blog will dictate the style, content and the target market.

The main advantages of a blog, apart from the Google factor mentioned above, is that it provides potential and current customers with information they need to make informed decisions. This information could be about your product or service, it could be reviews about other people’s products where you can receive a referral or affiliate fee, or it could simply be used for branding and promotional purposes.

As you control the content, you can showcase you or your product in a positive light and provide potential customers a fun experience. You can also use it to highlight the unique benefits you can offer. It can additionally be used to promote yourself as an expert, sharing your knowledge and experience, which builds trust and rapport with your readers.

When I am asked to review blogs for clients, there are a few basics that are often missing which I consider essential.

First, make sure your blog is a positive visual experience. Make sure the layout is spacious and easy to read.

Second, a blog should capture your audiences’ contact details through a capture page or contact form. You have taken the time, and often expense, to attract a potential customer to your website, so you should at least get them into a database. This can be done by offering them an incentive for entering their details, from something as simple as a discount to an eBook or a gift of perceived value.

Simon Wetherell is a Social Media expert, Best Selling Author & International Speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of Social Media. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085-3355.

— Simon Wetherell

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Malaysia16 hours ago

Malaysian beauty salon gets makeover as dentistry school

Thailand17 hours ago

Northern floods tragedy – Monks unable to help

Tourism18 hours ago

Xi’s Bangkok APEC trip to open tourist floodgates

Pattaya19 hours ago

Police to curb Pattaya Beach drinking after student gun fight

Phuket19 hours ago

9th and 10th monkeypox infections found in Phuket

Coronavirus (Covid-19)20 hours ago

Face masks still required on public transport, in cinemas

Join the conversation on the Thaiger Talk forums today!
Cannabis News21 hours ago

Pattaya man attacked at gunpoint for selling cannabis

Crime21 hours ago

Police seize 60 suspects in online ‘ghost guns’ sting

Thailand21 hours ago

Bangkok Secret Nightlife – Bangkok Red Light District Secret Museum

Coronation23 hours ago

King Charles III debuts on UK coins

Politics2 days ago

Vladimir Putin officially annexed four parts of Ukraine

Transport2 days ago

Phuket Airport officials pulled tourist from van, insisted they use airport taxi

Thailand2 days ago

Thailand’s strange laws – 10 strange laws in Thailand

Politics2 days ago

The long goodbye – Which way now for PM Prayut?

Pattaya2 days ago

Pattaya Police Chief cleared of vice slurs, back on duty

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending