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Business Buzz: Advent of panoramic photos

Legacy Phuket Gazette

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Business Buzz: Advent of panoramic photos | The Thaiger
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PHUKET: While there has been a lot of news in the press recently about Twitter and what is going to happen with the new relaxed 140 character rules, or the Samsung Note 7 exploding with regularity and being banned from all commercial airlines, the interesting news for me is what we can all use to promote our businesses and get the best returns.

Followers of my column will know by now that I am results-oriented and I like simple and effective methods of marketing. Facebook is about to launch a new panoramic function that will allow you to add your panoramic pictures and then display them like a video in your post.

So why am I excited about that? Think of the industries in Phuket that will directly benefit from this. From the obvious real estate, hotels and tourist operators to restaurants and other businesses, it will have a broad scope.

So why will this be any different from video? If I understand correctly, it will be easy to use the rapid picture function on most smart phones, and with a bit of simple creativity you will be able to add promotional content.

Combined with Facebook ads, this will make it very easy to get in front of your target market.

It is interesting to note, though, that Facebook has just apologized for misrepresenting the time that viewers allegedly spent watching videos on their application and website. This has lead to a large group of very disgruntled and perplexed marketers who created entire campaigns based around video to take advantage of what Facebook had labeled a new trend.

The good news is that video will continue to trend, and will no doubt be the way of the future as people are becoming more and more selective and their attention spans are decreasing.

So keep an eye out for this new opportunity and see how your business can take advantage of it. No doubt, early users to embrace it will be rewarded by Facebook, so start planning and see what creative ideas you can come up with.

Simon Wetherell is a Social Media Expert, Trainer and Lawyer. He now resides in Phuket where he trains businesses and individuals on how to profit from the Social Media industry. For more information go to https://PhuketOnlineMarketing.com or call him on 095-085 3355.

— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Thailand

Thai Air Asia returns to Suvarnabhumi in addition to its Don Mueang hub

The Thaiger

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Thai Air Asia returns to Suvarnabhumi in addition to its Don Mueang hub | The Thaiger

Thai AirAsia is spreading its Bangkok wings and opening up a secondary hub at the main Suvarnabhumi airport (BKK), to help broaden its attraction and bolster its bottomline. Thai Air Asia was the first airline to head back to the moth-balled Don Mueang in 2012 to re-establish the older airport after all the airlines moved across to the new Suvarnabhumi and discount airlines were seeking a lower-cost base.

Although Thai Air Asia carried 22.15 million passengers last year, this year’s total will fall a long way short, just 6 million for 2020 up to date. Under the new set up, Thai AirAsia will have resumed nearly 90% of its pre-Covid domestic services, a total of 109 daily flights to 39 destinations. There will be 97 flights from Don Mueang Airport and 12 from Suvarnabhumi Airport.

With only a handful of international traffic, Suvarnabhumi officials are keen to re-kindle revenue for the massive airport and have struck a deal with Thai Air Asia to trial operations from BKK. They will be the only domestic carrier to operate flights from the two airports.

If the 2 month trial at Suvarnabhumi is successful, Thai AirAsia plans to add another plane to the BKK fleet by the end of the year. At this stage the trial is only approved up to the end of November.

Thai Air Asia have been concentrating on their ‘bus’ model to ferry passengers from the terminals to their aircraft waiting on remote airport aprons, and visa versa, to avoid some of the landing charges and using the sky-bridges. Some passengers have been complaining about the long trips in crowded buses, wild rides and over-enthusiastic air conditioning, whilst being told to strictly adhere to social distancing.

This week the Malaysian parent company Air Asia, announced the introduction of a ‘super app’, in an attempt to off-set the significant financial losses brought about by the Covid-19 pandemic. The mobile application shuffles Air Asia’s model as a flight and accommodation provider, to a broader platform of complimentary services. The app will offer users a variety of options, including digital payment services, delivery services, and an e-commerce platform. Air Asia Chief Executive and founder, Tony Fernandes, says the idea for the app was floated prior to the pandemic, but Covid-19 hastened its development.

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Thailand’s first cancer medicine factory expected to cut drug costs in half

Caitlin Ashworth

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Thailand’s first cancer medicine factory expected to cut drug costs in half | The Thaiger
PHOTO: Prachachat

The government just sealed the deal to build Thailand’s first factory to produce cancer-treating medicine and chemicals, a move that is expected to cut treatment drug costs in half. Buying imported cancer-treating drugs is expensive. Thailand spends about 21 billion baht per year on imported cancer medicine, according to Deputy PM and Public Health Minister Anutin Charnvirakul.

The local factory is intended to give Thais more affordable and also more accessible medicines for treating cancer. Cancer is the leading cause of death in Thailand, Anutin says, adding that each year, 80,000 people in Thailand die from cancer.

Thailand's first cancer medicine factory expected to cut drug costs in half | News by The Thaiger

SOURCE: CDC Thailand

The Government Pharmaceutical Organisation signed a contract with PTT to build the plant. Construction will be begin in 2022 and they would start producing commercially until 2027. The factory will produce variety of drugs for many different types of cancer, including drugs for chemotherapy, according to the organisation’s managing director.

“This factory will have the capacity to produce 30 million units of chemotherapy drugs and 31 million units of biological drugs per year, with a focus on patents that will expire first. Once there is enough for domestic use, we can boost our production capacity for export. This will make cancer drugs cheaper in the country and will also help push for them to be included in the national list of most-needed medications.”

The factory is planned to be in Rayong’s Ban Chang district at the PTT Wanarom Eco Zone Industries estate. The feasibility study is expected to take 14 months.

SOURCES: Bangkok Post | Nation Thailand

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Singapore’s population contracts along with its GDP

The Thaiger

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Singapore’s population contracts along with its GDP | The Thaiger

The little south east Asian island nation of Singapore, which has always punched way above its weight, with the fourth largest economy, but the biggest GDP per capita in the region, is getting smaller. Both its economy and population. The population of the Republic of Singapore is shrinking for the first time since 2003. Border closures and, mostly, job losses, are forcing 10s of 1000s of foreign workers back to their home countries.

Singapore’s overall population dropped by nearly 20,000 people, or 0.3% of the population at the endow 2019, to 5.69 million people.

There’s been a sharp drop in expats, down 2% to 1.64 million, and a smaller drop in permanent residents. At the same time, the Covid-19 pandemic has caused a number of citizens to return from overseas, swelling the numbers of locals slightly.

The annual report of Singapore’s demographics notes that the transitions are nearly entirely due to the coronavirus outbreak. The report also says that there has already been an economic decline officially estimated between 5%-7% for 2020.

“These trends were largely due to Covid-19 related challenges, brought about by weak demand and travel restrictions. The government has been raising barriers for foreign hiring to preserve jobs for locals.”

Singapore’s non-resident population has surged 200% over the last 2 decades, fuelling mega population growth in the city-state with one of the world’s lowest birth rates. If not for the influx of foreigners, Singapore would have been recording a net drop in population.

The rise of Singapore’s middle class, and the ‘trend’ to hire domestic help, has caused an influx of low-paid migrants to act as nannies, maids, cleaners, drivers and construction workers. Many of these have either voluntarily headed back to their countries, mostly the Philippines, or been sacked.

National University of Singapore sociologist Tan Ern Ser notes that the decline in non-resident population is mostly due to the departure of work permit holders, who take up jobs which Singaporeans avoid in the first place. He says the trend probably signals some sectors of the economy are not doing well.

“The issue of foreigners in our midst cannot be addressed simply by cutting down their numbers, without negative consequences for our economy.”

Meanwhile, Japan says it has made an agreement with SE Nations Singapore and Brunei to reopen their borders for newly arriving expats from next Wednesday and and other long-term residents from October 8.

Those eligible to travel will be allowed in on condition they self-quarantine for 14 days after arrival as a preventative measure against the spread of Covid-19.

Brunei and Singapore join 7 other ASEAN countries, including Vietnam and Thailand, with the new travel bubble with Japan. Japan still has a ban in place for the entry of travellers from 159 countries and regions. Japan’s foreign minister Toshimitsu Motegi says the government is seriously considering how to restart travel back to Japan, both for business and tourism.

“We see the resumption of new entries (of foreigners) to Japan as an extremely important issue.”

Japan already allows short-term business travellers from Singapore to enter the country without doing quarantine, on condition they take a test before they travel to Japan, then another when they arrive, can provide an itinerary of their stay and take preventative steps to actively socially distance during their visit.

SOURCE: trip.sg

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