Connect with us

Business

BluAnda dodges mass markets, backs quality tours

Published

 on 

PHUKET: For a premium tour company in Phuket, the goal is providing superior services and beating the crowds of a developing mass- tourism market by delivering private experiences at the region’s most well-known destinations.

A newcomer to the Andaman island tour market, BluAnda walked onto the scene recognizing exactly that, and within three years has developed a strong client base through three Phuket offices and more than 200 employees.

“Before we started the business, we sat down and began thinking: how can we do everything better than everyone else?” said Phenpat Morakotwist, deputy managing director of BluAnda.

The answer was not necessarily finding new Andaman destinations for clients, but ensuring that the quality of the experiences at well-known locations were exceptional – postcard perfect, if possible.

“The first thing we decided to take care of was the boat,” Ms Phenpat said. “We didn’t opt for a typical speedboat, because the sea here is choppy, making travelling in a speedboat uncomfortable. We use a catamaran, which keeps the deck stable and makes the ride smooth.”

The catamarans used by the company have a capacity of 40 passengers. However, Ms Phenpat assured that the number of guests was capped at about 25.

“We do not cater to more than 20-25 people at a time, to give our guests the best experience they can get,” explained Ms Phenpat.

The next major hurdle that BlueAnda identified for tour operators was ensuring quality of service through highly-trained staff. Though only three years in, and having had their official grand opening this year, the company provides a three-year training program, which includes a variety of courses, including language classes and safety training.

“It’s not an easy process, and many of our employees quit, but the ones who stay are well prepared
to keep the customers happy,” said Ms Phenpat.

The third, and possibly the most important, element of the company’s strategy, is developing unique tour programs, a true challenge in a saturated market with a limited number of ‘must-see’ destinations, most of which are already overrun by tourists.

“It’s all about timing. Other companies go to popular spots together and tourists have to share them with the crowds,” Ms Phenpat explained.

“We choose a different time of day, giving our guests a private experience of these beautiful places. It’s a true way to relax and admire the incredible beauty of the area, a real paradise on earth.”

Ms Phenpat added that the company was not shaken by the recent changes in the tourism sector. Though the current climate is not one for growth, the company is prepared to weather the storm by relying on quality.

“For now our focus is on the promotion of the quality [experiences], which we already deliver,” Ms Phenpat said.

For more information: www.bluanda.com

Additional reporting by Maciek Klimowicz

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Hot News39 mins ago

Nok Air cancels Nakhon Ratchasima-Chiang Mai flight routes

Thailand42 mins ago

Airports of Thailand reports 200% increase in traffic at Suvarnabhumi Airport

Entertainment48 mins ago

The tax returns don’t lie – Shakira prepares for court battle in Barcelona

Sponsored19 hours ago

Segafredo Zanetti Coffee teamed up with Bangkok Airways and hosted “Bangkok Airways Surf Festival 2022”

Thailand1 hour ago

Thai mental health officials want psychiatric drugs listed as essential meds

Thailand1 hour ago

2 Thai knights in shining armour aid lost foreign child in Pattaya

Hot News1 hour ago

Chiang Mai’s famous giant panda turns 21 years old

Join the conversation on the Thaiger Talk forums today!
Weather2 hours ago

Category 4 Hurricane Ian hits US state of Florida’s coast

Best of2 hours ago

5 suit tailors in Bangkok that’ll make you look dapper

Weather2 hours ago

Tropical Storm Noru hits northeast Thailand, 1 dead, 2 injured

Patong2 hours ago

American tourist allegedly assaulted outside Patong bar

Thailand2 hours ago

4,000 Evacuated as Typhoon Noru hits Thailand | GMT

Tourism2 hours ago

Thai Airways promotion to Fukuoka, Japan

Hot News2 hours ago

Over 4,000 civilians evacuated in Isaan as tropical storm Noru hits

Road deaths16 hours ago

‘Drowsy’ driver crashes van, killing 3 Laotian workers

Thailand17 hours ago

Is the dream over? China walks back Belt & Road ambitions

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending