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Business Buzz: Facebook – unlimited sales potential at our fingertips

Legacy Phuket Gazette

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Business Buzz: Facebook – unlimited sales potential at our fingertips | The Thaiger
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PHUKET: Marketing 101: to make money you need customers, and to get customers you need a database to market to. The better quality the database, the better the results. But we will come back to that in a minute…

These days everyone has heard of Facebook. Most people who are even mildly computer literate have a Facebook profile, no matter what their age or background.

From simple beginnings and a mere 100 million followers in 2008 to more than 1.3 billion in 2014, Facebook has exploded.

So what does that mean for the average businessman or person looking to profit from the Internet? Well, put simply it is a goldmine which many people do not fully understand.

So now back to our database…

Imagine a place where you could find over a billion customers, and you can target them by almost any characteristic you want. That is exactly what Facebook provides us. Additionally, Google now recognises your Facebook profile or Page as a stand-alone website (I don’t have space to explain why here, but this is very important and if used properly is a huge benefit for search engine optimization (SEO)).

Facebook breaks down its users for us by age, sex, marital status, geographic location, likes, interests, hobbies, people and groups we are friends with, our viewing history and much more. It even tell us who has spent money online recently, so we know who the spenders are. In reality it is like having a highly targeted marketing database but without having to take the time, effort or cost to build it ourselves.

In fact, we can “rent it” as we want (or any targeted segment of it we like), and just pay for those that are interested in what we have to offer. Just think about that for a minute, and how powerful that really is. For potentially as little as a few cents per person we can get our targeted message right in front of our perfect customer – and any smart business should know their target market.

Just remember, the rules and procedures change often so it is important to keep up to date. Many of these changes were to make us use Facebook advertising so it could make money.

Recent changes that have impacted sales and promotion include stopping the ability to send mass emails to fans and followers, and more recently only 8% of your contacts will ever be shown your posts and status updates unless you pay to promote them. This means you have now lost a random 90 per cent or more of your database without many people even realizing it.

Here are the most important points to remember when posting on Facebook: be engaging and consistent; add value; create content that is popular and current; always be honest, ethical and truthful (do the would you share it with your grandmother test?); ask people to like and share; and if paying for advertising, start with a small budget while you learn (great for instant results).

It is such a large subject I could write for days, so I hope this brief introduction proves helpful.

These days everyone is so busy and we all want more leisure time. What if you could get someone to do what you could not be bothered to do or do not have the technical skills or know how for only 150 Baht? Next time we will share that with you…

Simon Wetherell is a Social Media expert, Best Selling Author & International Speaker. He now resides in Phuket where he trains businesses and individuals on how to profit from the use of Social Media. For more information go to https://PhuketOnlineMarketing.com or call him on 095 085 3355. Follow him on Social Media – Twitter @SimonWetherell or @PhuketMarketing Facebook: SAWetherell or PhuketOnlineMarketing LinkedIn th.linkedin.com/in/simonwetherell/en


— Simon Wetherell

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Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Business

Turbulence ahead for Thailand’s aviation industry | VIDEO

The Thaiger

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Turbulence ahead for Thailand’s aviation industry | VIDEO | The Thaiger

When the airlines, in particular, were asking the government to put their hands in their pockets for some relief funding in August last year, it was genuinely thought that international tourists would be coming back for the high season in December and January. At the very least local tourists and expats would head back to the skies over the traditional holiday break. And surely the Chinese would be back for Chinese New Year?

As we know now, none of that happened. A resurge in cases started just south of Bangkok on December 20 last year, just before Christmas, kicking off another round of restrictions, pretty much killing off any possibility of a high season ‘bump’ for the tourist industry. Airlines slashed flights from their schedule, and hotels, which had dusted off their reception desks for the surge of tourists, shut their doors again.

Domestically, the hotel business saw 6 million room nights in the government’s latest stimulus campaign fully redeemed. But the air ticket quota of 2 million seats still has over 1.3 million seats unused. Local tourists mostly skipped flights and opted for destinations within driving distance of their homes.

As for international tourism… well that still seems months or years away, even now.

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Domestic air passenger numbers double those of January

Maya Taylor

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Domestic air passenger numbers double those of January | The Thaiger
PHOTO: Vietjet

Passenger numbers on domestic flights within Thailand have doubled within a month, rising from 4,000 in January to over 10,000 this month. Having nearly recovered to pre-pandemic levels, domestic travel plummeted once more when Covid-19 resurfaced late last year.

Apirat Chaiwongnoi from the Department of Airports says 15 of Thailand’s 29 airports are now operating domestic flights, with more expected to follow. He believes the aviation sector will continue to recover further in the coming 6 months, bolstered by the national vaccine rollout.

Around 120 domestic flights a day are now operating, which is twice the number that were operating at the lowest point in the crisis. Prior to the resurgence of the virus in December, domestic passenger numbers had recovered to 30,000 – 40,000 a day, around 80% of pre-pandemic numbers.

The DoA says airports must continue to adhere to the Covid-19 hygiene measures put in place by the Health Ministry and the Civil Aviation Authority of Thailand.

SOURCE: Bangkok Post

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Coronavirus (Covid-19)

Samut Sakhon’s shrimp market to remain closed until February 15

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Samut Sakhon’s shrimp market to remain closed until February 15 | The Thaiger
PHOTO: Kom Chad Luek

Samut Sakhon’s Central Shrimp Market, the epicentre of Thailand’s recent wave of Covid-19, will remain closed until February 15. The market can reopen once the overall hygiene situation at the market and surrounding area has improved, according to the province’s disease control committee.

Local officials say the shrimp market needs to remain closed until the market structure and nearby residential facilities are inspected. People who violate the order face up to a year in prison and a fine up to 100,000 baht.

More than 12,000 people in the province have tested positive for Covid-19. The increasing number of infections is a result from the active case finding to contain the spread of the virus.

SOURCE: Thai PBS World | Thairath Online

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