The Tourism Authority of Thailand is being forced to revise down its tourism revenue growth projections for 2019, but they’ve only cut their projections .5% from 10% growth predicted earlier this year, down to 9.5% growth instead.
They still believe that the tourist numbers will settle and will reach 40.2 million for this year but this is down from their projected 41.3 million tourists at the start of the year.
The TAT governor Yuthasak Supasorn, under the pump after three months of poor tourism numbers and falling revenue projections, says negative conditions surrounding Thai tourism should ease next year. He said the TAT marketing plans would help boost revenue to an expected 3.72 trillion baht next year, resulting in a 10% revenue growth year-on-year.
Detailing the TAT’s marketing plan, Yuthasak said they will focus on niche marketing, especially lifestyle and health-conscious tourists.
Yuthasak was speaking at the TAT Action Plan 2020 forum in Udon Thani.
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