Connect with us


Thai PC and notebook sales set to increase 5% in second half of year




The market for personal computers and notebook computer will grow around 4.7% in the second half of this year, as students, gaming and e-sports continue to drive growth
The prediction from marketing director at Acer Computer, Nitipat Praweenwongwuthi. Acer recently conducted a survey into the needs of computer users and found that about 50% of customers who purchase gaming computers will utilise their computer for playing games and work while about 15% of users say they will use their computer to develop and create video.

Apple is one of computer players in the market driving student market growth. Early this month, the firm launched a global notebook computer campaign at prices some 4,000 baht lower than those on the market targeting university students.

Apple has updated its MacBook Air, adding True Tone to its Retina display for a more natural viewing experience, and lowering the price to 35,900 baht for members of the public and 31,900 baht for students.

In addition, the entry level 42,900 baht 13-inch MacBook Pro has been updated with the latest 8th-generation quad-core processors, making it twice as powerful than before. It also now features Touch Bar and Touch ID, a True Tone Retina display and the Apple T2 Security Chip, and is available to college students for 38,900 baht.

And it’s not only Apple that’s aiming to do better. Alvin Chen, country manager at Asus (Thailand) said that the second half this year will be better than the first, which saw a decline of 5%. The second half, however, is expected to catch up with sales divided between 70% for notebooks and 30% for gaming notebooks. Meanwhile, the processor market share as of May 2019 was shared by Intel at 59.3% and AMD at 40.7%.

Customers in Thai market today want middle and high end products and while in the past, gamers were after high performance, now it’s all about thin and light design and 15 inch screens.

“We kicked off our campaign by offering ASUS Pro Duo and other products specifically designed for the target group,” Chen said.

Since Microsoft Windows is used by more than 95 per cent of operating system (OS) for PC in Thailand, ASUS believe that the growing trend for content creator will favour the company over Apple’s Macbook,” said Alvin, adding that ASUS opening its first is going to have the first ASUS Store this month at Central World and in Rayong in early August.

SOURCE: The Nation


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forum
🔔 Subscribe to our daily newsletter
📺 Subscribe / Join for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Thailand's largest online portal for news and information.

Follow Thaiger by email:

Transport46 mins ago

New variant casts shadow over Thailand Motor Expo, concerns outbreak could affect the industry

Thailand2 hours ago

Thai porn industry, Forget about Pattaya nightlife, Hualampong station | Thaiger Bites | Ep.72

Transport3 hours ago

Cabinet sets aside over 5 billion baht to improve Bangkok’s public transportation

Sponsored6 hours ago

Hungry Hub Bangkok Rooftop Festival 2021

Drugs3 hours ago

Men arrested at Bangkok airport for allegedly smuggling drugs valued at 95 million baht

Thailand3 hours ago

Victoria’s Secret Thailand supplier faces labour abuse by laid off workers

Coronavirus World5 hours ago

Health officials say Omicron probably in the Netherlands prior to South Africa reports

Join the conversation on the Thaiger Talk forums today!
Thailand5 hours ago

Thailand Top Stories | PCR testing to stay, more restrictions? Lifeguards off duty | Dec 1

Coronavirus (Covid-19)5 hours ago

Most face masks on sale in Thailand do not meet industry quality standards

World6 hours ago

Epstein pilot says Trump, Prince Andrew, Clinton all flew on late financier’s planes

Tourism6 hours ago

Cha-am permitted to sell alcohol in restaurants from December 1

Thailand6 hours ago

Possible lockdown, Crypto in Thailand, Transit system improvements | Good Morning Thailand | Ep.143

World6 hours ago

UN boss says global vaccination is only way out of pandemic

Coronavirus (Covid-19)6 hours ago

Moderna leader says vaccine likely less effective against Omicron

Coronavirus (Covid-19)7 hours ago

PM will decide on need for lockdown if and when Omicron found in Thailand

Coronavirus (Covid-19)7 hours ago

Si Racha sushi restaurant patrons warned to test for Covid-19

Thailand3 months ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand9 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism9 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket9 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism9 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand9 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism9 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand10 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand11 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand11 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand11 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand11 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand11 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand11 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand11 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11