Coronavirus (Covid-19)

Thailand to rebrand itself as “trusted” tourist destination

Published

9 months ago

Saturday, June 6, 2020

Jack Burton

Thailand to rebrand itself as “trusted” tourist destination | The Thaiger

FILE PHOTO

Tourism in Thailand, like most of the world, has been devastated by the Covid-19 pandemic and the ensuing lockdowns and travel restrictions. Now, though, capitalising on its relative success in containing the outbreak, Thailand is preparing to position itself as a “trusted” destination for international tourists after travel restrictions ease. As the first country to report a Covid-19 virus case outside of China, Thailand wants to build on its reputation and remake its image to bring back big tour groups.

“After COVID eases, we plan to refresh the country’s image to a trusted destination where tourists will have peace of mind,” according to the TAT.

The PR campaign, to be launched later this year, will be aimed at “affluent young travellers” from places that are now considered low-risk such as China, South Korea and Taiwan, according to the Tourism Authority of Thailand’s deputy governor for marketing and communications.

“It will highlight scenic beaches and parks, part of a ‘tourism bridge’ that could emerge in Asia including Hong Kong and Japan.”

The government has rolled out a health certification system for hotels and restaurants so that travellers can be reassured.

“The certificate is a tool to build trust and showcase Thailand as your amazing, trusted destination.”

Thailand, with Southeast Asia’s second largest economy, has so far reported just over 3,100 cases and 58 deaths – far less than other major regional economies, with the exception of Vietnam. Local transmission has dropped to 0, with the last recorded case on May 25. The tourism industry, which accounts for up to 18% of the economy, collapsed after the outbreak. Thailand had 39.8 million foreign tourists last year, and projects around 14 million for 2020.

Thailand has banned international flights until at least June 30, and foreign tourists aren’t expected until later in the year due to rumoured quarantine requirements and other restriction that the government is likely to impose when they first nudge open the international borders.

In the meantime, the government is drawing up a stimulus package to promote domestic tourism from July to October. When international travel resumes, Thailand will promote the “trust” concept, as hotels safety measures and offer special packages. Central Plaza Hotels, which manage 46 hotels and resorts across Thailand, will seal rooms once they are cleaned and disinfected so guests will be confident, according to its deputy CEO.

“We may limit occupancy at 50% on some properties so guests experience social distancing that they are comfortable with.”

SOURCE; Reuters

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News Categories:Coronavirus (Covid-19)Economy Thailand Tourism

5 Comments

Toby Andrews
Saturday, June 6, 2020 at 4:57 pm
Er, do they mean that if you fly in for a holiday, they will let you fly out?
That kind of trusted?
Reply
- Kevin Martyn
  Saturday, June 6, 2020 at 5:22 pm
  Most people are aware Thailand still has the corruption issue at hand. I really cannot see Thailand as a trusted place to visit as a tourist since so many westerner’s have been locked or should I be saying imprissioned since March 2020 and Thai Nationals have been allowed to return carrying “Covid 19” In my opinion the Thai Government has dug itself such a deep hole it can never climb out from!
  Reply
Felix Blix
Saturday, June 6, 2020 at 7:19 pm
Thailand’s economy is heading for the toilet .
Reply
Peter
Sunday, June 7, 2020 at 11:53 am
These political choices must really harm the Thai economy. But the question is if they had any choice. Branding means a lot to a country with so much tourism. I think they just didnt have a choice. But I doubt this new branding will work. But only time can tell. Good luck to Thailand, anyway.
Reply
Joseph H McKee
Tuesday, June 9, 2020 at 12:02 am
“The certificate is a tool to build trust and showcase Thailand as your amazing, trusted destination.”…Only 300 Bhat.
Reply

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Jack Burton

Jack Burton is an American writer, broadcaster, linguist and journalist who has lived in Asia since 1987. A native of the state of Georgia, he attended the The University of Georgia's Henry Grady School of Journalism, which hands out journalism's prestigious Peabody Awards. His works have appeared in The China Post, The South China Morning Post, The International Herald Tribune and many magazines throughout Asia and the world. He is fluent in Mandarin and has appeared on television and radio for decades in Taiwan, Mainland China, Hong Kong and Macau.

Coronavirus (Covid-19)

Samut Sakhon shrimp market, recent Covid-19 wave’s epicentre, is back open and bustling

Published

16 hours ago

Monday, March 1, 2021

Caitlin Ashworth

Samut Sakhon shrimp market, recent Covid-19 wave’s epicentre, is back open and bustling | The Thaiger

PHOTO: MGR Online

The Samut Sakhon seafood market, the epicentre of the recent wave of Covid-19 infections, has reopened. The Central Shrimp Market had been shut down, sealed off and sprayed down after hundreds of vendors, migrant workers and visitors were infected with the coronavirus. Now, 10 weeks later, the market at a fishing hub just southwest of Bangkok, is not only back open, it’s bustling.

A waiting area now has rows sectioned off by plastic dividers to ensure social distancing. Those bringing fish to the market to sell must take a queue card and sit in the proper seat. The seafood will also be now sorted on a raised platform.

Market operators, vendors and customers are required to follow disease control measures. Screening points are set to check all vehicles entering the area including trucks delivering seafood as well as vendors and customers.

Workers are required to wear face masks, gloves, rubber boots and rubber aprons. Members of the market must have documents from a recent health screening.

SOURCE: Bangkok Post

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Coronavirus (Covid-19)

CCSA Update: 80 new Covid-19 cases, active infections on a downward slope

Published

17 hours ago

Monday, March 1, 2021

Caitlin Ashworth

CCSA Update: 80 new Covid-19 cases, active infections on a downward slope | The Thaiger

PHOTO: Post Today

80 new Covid-19 cases were reported today in the Centre for Covid-19 Situation Administration’s daily briefing while 142 new cases were reported on Saturday and Sunday. Since the start of the pandemic, Thailand has reported 26,031 coronavirus infections and 83 deaths.

There are currently 624 active Covid-19 infections, a record low for Thailand since the December outbreak at a Samut Sakhon seafood market. The number of active Covid-19 over the past month drastically dropped after health officials slowed down mass testing efforts in high risk areas.

Out of the 80 new cases reported today, 28 were exposed to the virus in areas considered to be at “high risk,” including 19 in Samut Sakhon, 3 in Tak, 2 in Nakhon Pathom, 2 in Bangkok, 1 in Chon Buri and 1 in Ratchaburi.

36 cases were detected through proactive testing, including 35 cases in Pathum Thani and 1 in Nonthaburi.

The other 16 cases were detected in quarantine for those arriving to Thailand from overseas.

CCSA Update: 80 new Covid-19 cases, active infections on a downward slope | News by The Thaiger

Active Covid-19 cases in Thailand as of February 28, according to Worldometers.

SOURCE: Nation Thailand

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Coronavirus (Covid-19)

Thai PM says Covid-19 jab is safe, urges people to get vaccinated

Published

21 hours ago

Monday, March 1, 2021

Maya Taylor

Thai PM says Covid-19 jab is safe, urges people to get vaccinated | The Thaiger

PHOTO: EPA-EFE

The Thai PM, Prayut Chan-o-cha, has assured people the Covid-19 vaccine is safe as he called on citizens to get vaccinated. Nation Thailand reports that the PM was speaking at a vaccination drive taking place at Bamrasnaradura Infectious Diseases Institute, in the central province of Nonthaburi.

It’s understood Prayut himself will receive the AstraZeneca vaccine, having been deemed too old for China’s Sinovac jab. However, it is unclear when he might be vaccinated, with the delay put down to issues with the AstraZeneca paperwork.

Public Health Minister Anutin Charnvirakul was the first person in Thailand to receive a Covid-19 vaccine, when he got the Sinovac jab yesterday. It’s understood he has not experienced any adverse reaction. A number of other politicians and prominent medics also got the vaccine, including Opas Karnkawinpong from the Department of Disease Control and the Public Health Deputy Minister Sathit Pitutecha.

The PM says the vaccines are safe and is calling on everyone to get inoculated when the time comes.

“The government and medical personnel have overcome this crisis many times so far. This shows that Thailand can contain the spread of Covid-19 effectively.”

SOURCE: Nation Thailand

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