SilkAir launches new in-flight entertainment offering

PHUKET: SilkAir, the regional wing of Singapore Airlines, has launched its new wireless in-flight entertainment (IFE) system, dubbed “SilkAir Studio”. Complementing the existing overhead system, this new wireless service will provide customers with diverse options for a more customized in-flight entertainment experience.

Passengers on SilkAir flights will be able to stream movies, short features, as well as music to their personal laptops and handheld devices throughout their flights.

With SilkAir Studio, customers do not need to download a separate mobile app prior to boarding. Once the in-flight entertainment system is switched on, customers can enjoy the new programs on their personal mobile devices, such as laptops, smartphones and tablets. All these media offerings will be provided on a complimentary basis. For flights above two hours, tablets will be offered to Business Class customers.

The launch of this new system comes after a successful trial conducted by SilkAir on one of its aircraft last December. Feedback from customers was generally very positive, with stable technical performance and operating efficiency recorded.

SilkAir says that this effort to improve the in-flight entertainment experience for customers is the latest example of its commitment to quality, full-service air travel. It comes alongside service mainstays such as in-flight meals, 30 kilogram baggage allowance, through check-in service, seat selection and the KrisFlyer frequent flyer program.

SilkAir Chief Executive Mr Leslie Thng said, “Following the introduction of our new Boeing fleet in February, we are excited to introduce this new wireless in-flight entertainment system, SilkAir Studio, to our customers. It is a service that will give passengers an innovative new way to enjoy entertainment content in the air, using personal devices of their choice to enjoy the latest and greatest programing from our SilkAir library. We have always strived to provide enjoyable experiences, and we are confident that SilkAir Studio will help us to continue delivering on this promise.”

A wide variety of entertainment options will be offered, including: up to 20 Hollywood and international movies, up to 26 short features, and up to 100 musical albums, all refreshed on a regular basis to ensure there is always something new for frequent flyers.

SilkAir provides more than 40 weekly flights from Chiang Mai, Koh Samui and Phuket connecting to more than 90 cities via Singapore. As the regional wing of Singapore Airlines, SilkAir operates the Singapore Airlines Group’s narrowbody fleet and extends the Group network by seeding and developing new, destinations in Asia Pacific. Today, the full service airline operates more than 350 weekly flights to 45 destinations in 12 countries.