Connect with us

Entertainment

Phuket Events: Coming up in wonderland

Legacy Phuket Gazette

Published 

 on 

PHUKET: When the Phuket Gazette interviewed them a few months back, Sonu Kapoor and Vikram Singh, the owners of Events International, had just settled in Phuket and were about to set out on their mission to quench the island’s thirst for more fun. Now, with two sold-out Abba Forever shows behind them, we know they placed their bets right – Phuket is a Wonderland for businesses dealing with arts and entertainment – two things the island needs more of, and as much as Abba Forever delivered, it was just the beginning. “We got an overwhelming response, people started asking what’s next. That’s why we’re serious about the upcoming shows,” says Sonu.

But before they move on to the upcoming events, they take a minute to reflect on the past and what they learned from the shows in Laguna. “We got a better response than we expected, and I think the main reason for that was the tremendous amount of publicity that we did. In the future, as time goes by and people become more and more aware of the kind of activity we offer, we should tone down the publicity,” explains Vikram, adding that the effort did pay off. “We broke even. Which we didn’t expect, because whenever you do something for the first time, normally you expect to lose a bit of money. As in any business, it takes some time to build it.”

But what Sonu finds especially gratifying is not only the financial side of the enterprise, but the way the previous shows brought different people together to share good fun. “What was great was the different age groups coming in. We had five-year-olds having fun, 30-plus, 40-plus and even 70-plus enjoying the show. It was meant to be a family entertainment show and that’s something we achieved.”

And even though their next show, another Gazette Headline Event, is aimed at the youngest members of Phuket’s audience, Sonu and Vikram are convinced that it will attract people of all ages again. “We’re bringing a children’s musical from London – Alice in Wonderland. But I’m sure a lot of parents will also show up with their kids. The venue is absolutely amazing – fabulous sound, light, great food and a lot of parking,” says Vikram. Sonu confirms, “I was talking to one 50-plus lady about Alice in Wonderland and I asked if she’s going to come and she replied, ‘Of course I’m going to come!’, even though she doesn’t have any kids here to bring to the show. So again, the age of the audience could be anything from four to 70.”

There sure is a lot in the upcoming show to attract people of all ages. “There were many versions of Alice in Wonderland in the past but this has its own special take on the classic. There are a lot of songs and music, and as we can’t carry all 25 actors from London, there will be seven or eight actors playing multiple roles, which means many costumes,” explains Vikram. “There’s a lot of audience interaction too,” adds Sonu.

Not only are Sonu and Vikram experimenting with their target audience, but also with the venues.

“We use a different venue every time. Last time, Laguna did a fabulous job. Now for Alice in Wonderland, we managed to get the Simon Star Theater in Phuket Town, which is a completely different venue,” explains Vikram.

And to keep true to their idea of bringing the island closer together, this time Events International wants to attract more locals to the show. “We want to reach out to the Thai community. So we reach out to Thai schools to have the students participate,” explains Sonu. “A dear friend of ours, Kuhn Kiranee Narabal, who comes from an educational background and is a lecturer at one of the universities, has been helping us to contact all the big schools like Thai Hua, Satree, Phuket Wittayalai and all the others, and they have been very, very welcoming and positive about it. So we’re hoping to see a good Thai crowd as well,” she adds.

Thanks to Events International, both Thais and foreigners will get many more chances to enjoy live music and theater in the upcoming months. After Alice in Wonderland, Phuket will be rocked by a Beatles tribute band, a show from the West End, and a Jazz concert. “We all have different tastes. The idea is to bring in different productions, get as many people as possible to enjoy the shows, and get the whole community together.”

“We are experimenting, but at the same time the idea is to reach many people and different age groups to make sure everybody is happy when they leave the concert,” explains Sonu. “And I think everybody on the island should be enjoying culture, not just the international community, or Thai community, but everybody. Music goes beyond all these borders.”

Here are the schools that helped market Alice in Wonderland: British International School, Headstart, Kajonkiet International Schools, QSI, Oak Meadow International, Phuket Wittayalai school, Satree Phuket School, Darasamuth Phuket School Daorung School, Phuket Thai Hua School, and Anuphas Phuket Town.

Events International presents Alice in Wonderland on January 25 and 26, 11:00am at the Simon Star Theater in Phuket Town. Tickets are 600 baht and are available at Les Diables Boat Lagoon, Villa Market Chalong, and Canal Village Laguna. For more information call 091-326 0276 or e-mail indiafilmworks@gmail.com.


— Maciek Klimowicz

 

Want more from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📝️ Join the conversation on Thaiger Talk - discuss news & life in our Thailand forums
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand23 mins ago

Dogs from Thailand and more than 100 countries banned from US due to risk of rabies

Coronavirus (Covid-19)1 hour ago

Bangkok elderly can register for vaccine

Thailand1 hour ago

“Bubble and seal” method to contain outbreaks at factories, keep business afloat

Phuket Sandbox July 1st

days
hours
minutes
seconds

Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Sponsored by image

Thailand2 hours ago

Good Morning Thailand | Samui quiet/flights/reopening, Thailand’s botched vaccine roll out

Coronavirus (Covid-19)2 hours ago

Thai government says vaccine rollout is going “according to plan”

Thailand3 hours ago

Taxi driver attacks woman at bus stop, has a history of violence

Coronavirus (Covid-19)3 hours ago

Vaccine registration website for expats back up after data leak

Politics3 hours ago

Thai PM ignores demands to step down, insists he’s going nowhere

Coronavirus (Covid-19)3 hours ago

First Thai Covid-19 vaccine proceeds to human trials

Crime3 hours ago

Police officers, prosecutors may be investigated over acquittal of Red Bull heir

Coronavirus (Covid-19)4 hours ago

Tuesday Covid Update: 3,000 new cases and 19 deaths

Pattaya4 hours ago

Pattaya tourism operators not getting their hopes up over foreign arrivals

Tourism5 hours ago

Airlines look to vaccine rollout to restore demand and boost economy

Myanmar17 hours ago

Burmese military media outlets say ethnic army killed 25 workers

Thailand19 hours ago

PM Prayut Chan-o-cha says drug suppression should to be a national priority

Thailand3 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism3 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket3 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending