Technology
- Business News
AI adoption boom: Igniting innovation, doubling productivity, and fostering cross-gen cooperation
The revolution of Artificial Intelligence (AI) in businesses is underway, igniting innovation, boosting productivity by twofold, and fostering cross-generational cooperation. Currently, the United States alone hosts over 14,700 AI startups, with more sprouting daily, according to McKinsey. Forecasts suggest that AI adoption and digitisation will automate between 30% and 40% of existing jobs, augment 50 to 60% of job tasks,…
- Business News
Businesses ride the AI technology wave: Boosting creativity and productivity in Thailand
The world of business has seen a seismic shift as artificial intelligence (AI) takes centre stage. AI technology is being harnessed to enhance creativity and productivity, with millions already reaping the benefits. The rise in AI-powered products from startups and organisations is visibly transforming every industry sector. Canva, a widely used visual communication platform in Thailand, is a prime example.…
- Business News
Have it Your Way: Burger King Thailand flips the script with digital makeover for loyal fans
Burger King Thailand is focusing on digital transformation to accommodate shifts in consumer behaviour and bolster brand loyalty. According to General Manager Tanawat Damnernthong, the company has significantly escalated its budget for digital assets this year and intends to continue this trend into the next. Tanawat says the primary objective of this substantial investment is to strengthen the company’s infrastructure, making…
- Thailand News
Critical look at emergency alert systems: Thai agencies lag behind global counterparts
The Cell Broadcast or the modern Emergency Alert System has become a crucial tool for many countries around the world in times of crises that affect public safety. This mobile phone-based warning system, compatible with 2G, 3G, 4G LTE, and 5G, is used by various governments globally to issue wide-ranging emergency alerts or disaster situations. Cell Broadcast is a method of sending…
- Business News
Thailand’s soft power strategy eyes tech and regulatory overhaul
Thailand’s soft power is set to receive a significant boost, with creative content experts advocating for the removal of obsolete regulations and the incorporation of cutting-edge technology. This approach, they argue, will stimulate innovation and cultural assets. Asa Piwkhum, tasked with business and innovation development at the Creative Economy Agency, indicated that the imminent meeting of the national soft power…
- Business News
Thailand pledges support for ICE vehicle production amidst EV transition
Prime Minister Srettha Thavisin has pledged continued support to internal combustion engine (ICE) vehicle production in Thailand for another 10 to 15 years, helping to facilitate a smooth transition towards electric vehicles (EVs). He also stated that incentives will be provided to ICE vehicle manufacturers who relocate their production bases to Thailand for export purposes. Delivering his keynote speech at…
- Business News
Huawei cybersecurity: Largest centre opens to boost 5G trust
Huawei’s cybersecurity and privacy protection transparency centres are designed to address growing concerns and complexity in the sector, especially the uncertainties surrounding the company’s 5G network technology amid the US-China tech conflict. The Chinese tech company inaugurated its largest centre in Dongguan, China, in June 2021. The company states that the centre serves as a platform for stakeholders in the…
- Technology News
Thailand skies set to THEOS-2: A space-age milestone on the horizon
The forthcoming launch of Thailand’s second earth observation satellite, THEOS-2, on October 7, was announced by Supamas Isarabhakdi, the Minister of Higher Education Science Research and Innovation. At a recent press conference, Supamas shared that the low-earth orbit satellite’s launch will be a significant milestone for the country’s expertise in space technology and expressed plans for the THEOS-3 project. Supamas…
- Business News
Apple’s sweet surprise: iPhone 15 lineup set to juice up Thailand’s smartphone sales
Apple Inc’s new line of iPhone 15 models is set to boost Thailand’s smartphone sales in the fourth quarter, say industry analysts and a mobile phone distributor. In the premium smartphone market in Thailand, Apple and Samsung devices continue to reign. Apple debuted the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max on Tuesday. Thai consumers will be…
- Thailand News
Thai digital delights: DEPA and partners unlock future of gaming, animation, characters
The Digital Economy Promotion Agency (DEPA), in collaboration with esteemed partners including the Thai Digital Content Association (DCAT), Thai Animation and Computer Graphics Association (TACGA), Thai Game Software Industry Association (TGA), Bangkok ACM SIGGRAPH, and Atwise Consulting Company, has unveiled a comprehensive survey and evaluation report on the state of the Thai digital content industry encompassing games, animation, and characters…
- Business News
Ericsson Thailand’s 5g vision: Auctioning spectrum for king-sized connectivity
To boost 5G development in the kingdom, Ericsson Thailand advises the auctioning of the 3,500-megahertz spectrum by 2025, thus ensuring the best economic value and meeting consumer and enterprise needs. If the National Broadcasting and Telecommunications Commission (NBTC) fails to allocate the 3,500MHz spectrum range by then, it may have to reallocate the 2,300MHz spectrum after 2025 when the National…
- Thailand News
NHSO plans digital transformation, enhanced universal healthcare
Thailand’s National Health Security Office (NHSO) is set to improve its services in alignment with the new government‘s policy, according to the NHSO secretary-general, Jadet Thammathataree. The planned modifications pertain to the universal healthcare package, commonly referred to as the gold card scheme and the digital transformation of the NHSO system. The NHSO has recently engaged in discussions with the…
- Business News
Digital economy minister urged to support SMEs and combat online scams in Thailand
The newly appointed Digital Economy and Society (DES) Minister is being urged by industry leaders to combat online scams, bolster cross-border e-commerce for small and medium-sized enterprises (SMEs), and provide additional incentives to businesses for technological investments. The National Broadcasting and Telecommunications Commission (NBTC) is also looking to collaborate with the minister, Prasert Chanthararuangthong, on various initiatives to bridge the…
- Business News
Meta Thailand leverages AI for enhanced ROI and growth of reels
In an economic climate that continues to pose challenges, Meta Thailand is leveraging artificial intelligence (AI) to enhance the return on investment for businesses and advertisers. The company is also concentrating on the development of Reels, their short video clip service that serves as a competitor to TikTok. Prae Dumrongmongcolgul, the country director for Meta in Thailand, said… “We plan…
- Technology News
McKinsey foresees AI technology dominating Thailand’s future
The Thai branch of global consultancy McKinsey & Company predicts that the three most impactful trends for Thailand over the next year will be generative artificial intelligence (AI), immersive technology, and climate technology. The prediction is a part of the company’s 2023 Tech Trends Outlook, which was published in July. Gordon Candelin, senior expert and leader of McKinsey Design Southeast…
- Technology News
Easyrice transforms Thai rice industry with AI-powered inspection solutions
Emerging from academic research projects, Easyrice Digital Technology Co Ltd has grown into a cutting-edge tech startup focusing on artificial intelligence (AI) within the agricultural sector, specifically tailored towards bettering the rice industry in Thailand. Easyrice provides AI-powered solutions designed to simplify and enhance the systems of rice quality inspections and data management, offering faster, more precise processes. As a…
- Technology News
Home Sweet Home horror game draws global attention to Thailand culture
A remarkable partnership in Thailand is harnessing the power of online gaming to stimulate global interest in the country’s rich cultural heritage and potentially boost tourism. The launch of this pioneering project that matches the Tourism Authority of Thailand (TAT) up with the popular horror game Home Sweet Home was announced yesterday in Bangkok. The TAT has united forces with…
- Best of
Top 10 Digital Marketing Agencies In Thailand (2024)
Are you searching for a trustworthy digital marketing agency in Thailand? The digital marketing industry is highly competitive, especially in Thailand’s tropical paradise, where picturesque photo opportunities are around every corner. It really is a content creator’s dream. But how do you go about finding the best of the best without having to endlessly scroll through brands you aren’t sure…
- Press Room
Exploring the world of ethical hacking
Ethical hacking is the practice of using hacking techniques to test the security of a computer system or network. Ethical hackers, also known as white hat hackers, are hired by organisations to find and fix security vulnerabilities before malicious hackers can exploit them. In its article, CyberGhost talked about ethical hackers and the need for more professional and ethical hackers…
- Bangkok News
Bangkok’s 10-year plan to send wiring underground
A recent announcement from the Metropolitan Electricity Authority (MEA) suggests dramatic changes are underway for Thailand’s capital city. The notable shift to laying 1,454 kilometres of electrical wires underground is reportedly expected to take place over the coming decade, in an ambitious effort to streamline electricity provision to the three provinces in the Greater Bangkok area: Bangkok, Nonthaburi and Samut…
- Business News
Marketing 6.0: MAT reveals trends shaping customer behaviour and tech influence
Changes in customer expectations prompted by digital disruption and evolving consumer behaviour indicate that the world is entering a new marketing era. Postmodern methodologies such as multiverse marketing – which fuses the physical and digital realms into a seamless buying experience – are at the forefront of Marketing 6.0, declared the Marketing Association of Thailand (MAT). According to the association’s…
- World News
UK public sector adopts blockchain for transparent government auctions
The UK public sector made a groundbreaking leap towards improving transparency and fairness in governmental auctions, by adopting the use of blockchain technology. Giving credence to this, the Controller General’s Department (CGD) confirmed the measures they’ve started to undertake since April this year. The CGD, an authority under the Finance Ministry, is renowned for its role in managing procurement processes. The…
- Business News
Airport capacity at Suvarnabhumi to increase with new terminal and tech upgrades
Influential airport operator, Airports of Thailand (AoT), is set to inaugurate a new satellite passenger terminal at the famed Suvarnabhumi Airport come this September. This addition is expected to bolster the airport’s passenger handling capacity significantly, managing an impressive 15 million extra passengers annually, which effectively raises the total capacity to a staggering 60 million per annum, revealed AoT’s president.…
- Business News
Digital infrastructure to revolutionise Thailand’s capital market
A revolutionary digital infrastructure has been established in Thailand’s capital market, following collaborative efforts by the Stock Exchange of Thailand, the Association of Thai Securities Companies, and the Thai Bankers’ Association. The state-of-the-art system, aimed at fully electronic end-to-end bond offerings, was presented in an attempt to enhance the Thai market’s efficacy and transparency. This dynamic solution covers a broad…
- Thailand News
3D scanning tech utilised by Thailand’s FAD to monitor Wat Arun tilt
Thailand’s Fine Arts Department (FAD) is set to employ 3D scanning technology in monitoring the tilt of Wat Arun’s main stupa, an important heritage site located in Bangkok’s Yai district. FAD director general Phanombut Chantharachot revealed that a recent survey discovered a slight tilt at the wat’s main structure’s top along the Chao Phraya River. Furthermore, minor subsidence has caused…
- Business News
Unlocking digital potential: Foreign software companies ‘Thai’ the knot with Thailand’s growing tech scene
Thailand is witnessing an increase in foreign software companies setting up offices in the nation, tapping into its digital growth and the demands of local enterprises. This development has attracted big data centres and cloud service providers from various countries, including the US, Japan, and China. Among the firms choosing Thailand is Adobe Inc., an American creator of design tools…
- Business News
Thailand’s NBTC mulls supervision of OTT platforms for fair telecoms
The National Broadcasting and Telecommunications Commission (NBTC) is weighing the potential regulation of over-the-top (OTT) platforms in Thailand to create a level playing field and ensure equal treatment in the telecom sector. Despite major foreign OTT platform providers having established operations offices in Thailand and adhering to value-added tax (VAT) payment rules, the regulator is contemplating whether these operators should…
- Business News
TKC partners with European firms for Thai smart city and building projects
Turnkey Communication Services (TKC), a digital solutions provider listed on the Stock Exchange of Thailand, has announced a partnership with three European tech companies to develop smart buildings and smart cities in Thailand. This collaboration supports the Thai government’s digital transformation roadmap and aims to deliver integrated solutions for people flow management systems, using 3D sensors and artificial intelligence (AI)…
- Business News
Sky ICT’s subsidiary Pro Inside eyes Stock Exchange of Thailand listing
Sky ICT, a SET-listed aviation technology firm, is planning to list its wholly-owned subsidiary Pro Inside on the Stock Exchange of Thailand in early 2024, in a bid to create a new long-term revenue stream. Pro Inside, an intelligent system integrator, was separated from Sky ICT last year to focus on bidding for state projects. Pro Inside CEO Benyapa Chalermwat…
- World News
Apple unveils Vision Pro mixed reality headset, challenging Meta
Apple has revealed its first mixed reality headset, the Vision Pro, entering the market dominated by Meta and targeting users beyond gamers and technology enthusiasts. The headset is priced at US$3,499 and will be available in the United States in early 2024. The announcement marks Apple’s most significant product launch since the introduction of the Apple Watch in 2015. Apple…
