- Social Media Marketing (SMM)
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly. Recognizing the profound influence of short-form video content on digital marketing is crucial for…
- Automotive
Rules for driving motorcycles in Thailand
Thinking of hitting the open roads of Thailand on a motorcycle? It’s an exhilarating way to explore the country’s stunning landscapes and vibrant cities. But before you rev up that engine, you need to be aware of the local driving rules that ensure your journey is safe and legal. Thailand’s traffic laws may differ significantly from what you’re used to,…
- World News
Deadly flesh-eating bacteria spreading in Japan
Japan is grappling with a significant outbreak of a flesh-eating bacteria known as streptococcal toxic shock syndrome (STSS), which has already infected 1,019 people and shows no signs of slowing down. Cases of STSS in Japan have surged to 1,019 as of yesterday, June 20, a number that has already surpassed the total reported cases for last year. At the…
- Automotive
Thailand automotive sales in 2024
Thailand’s car market is all over the place in 2024. After a tough 2023 with a 9% drop in sales and a slow economy, there’s some hope. Toyota, for example, wants to boost sales by 4%, aiming for 277,000 units to keep its big market share. Electric cars (EVs) are the big thing. Even though the first quarter of 2023…
- Technology News
How AI is testing the boundaries of human intelligence
Artificial Intelligence (AI) is rapidly transforming our world, sparking debates about its potential and limitations. While AI has showcased remarkable abilities in areas like data processing and pattern recognition, it still grapples with tasks requiring reasoning, creativity, and abstract thinking. This ongoing series, “AI vs the Mind,” delves into these disparities, pitting human experts against AI tools to highlight where…
- Technology News
How airlines are revolutionising flight management with cutting-edge AI technology
In today’s world where efficiency and timeliness are paramount, airlines are increasingly adopting advanced technology to maintain their competitive edge. A major airline near Luton Airport has integrated AI to revolutionize its flight management processes. The airline’s new control centre utilizes a generative AI tool named Jetstream, which is designed to streamline operations and address issues for pilots and crews…
- Technology News
The difference between ChatGPT-4 and ChatGPT-4o
Ever wondered what sets ChatGPT-4 apart from its newer sibling, ChatGPT-4o? As technology evolves at lightning speed, keeping up with the latest updates is crucial, especially for Gen Z, who thrive on cutting-edge advancements. ChatGPT-4o promises improved speed and responsiveness, making interactions more seamless. It also boasts enhanced capabilities in analysing video content and better accuracy in understanding audio and…
- Education
Unpacking the impact: High-level policy forum endorses multilingual education advancement
Immerse yourself in the captivating universe of multilingual education, an area where language and learning are intricately connected. The 7th International Conference on Language and Education, recently convened in the vibrant city of Bangkok, Thailand, highlighted this fascinating discipline. The conference was a joint initiative by several prestigious institutions including UNESCO Bangkok and Mahidol University. It assembled experts from across…
- Technology News
Apple close to sealing OpenAI deal for ChatGPT integration in iPhones
In the dynamic field of technology, Apple stands on the verge of transforming iPhone user interactions with the potential integration of ChatGPT, an Artificial Intelligence (AI) innovation, into iOS 18. This advancement is not mere speculation; Apple is in the process of finalizing agreements with OpenAI to introduce this transformative feature. Although discussions with Google regarding its Gemini chatbot are…
- Things To Do
Ultimate guide: Exciting things to do with your kids this summer
Summer presents a myriad of opportunities for families to explore, learn, and create lasting memories together. This guide offers a comprehensive overview of activities designed to balance relaxation with adventure, ensuring your family enjoys every sun-soaked moment to its fullest. From the serenity of nature walks to the thrill of urban discovery, we present a curated selection of activities aimed…
- Education
Unlocking progress: How tech enablement fuels Thailand’s economic and educational growth
In the rapidly evolving digital landscape, tech enablement emerges as a pivotal factor driving Thailand’s development. As you delve into this exploration, you’ll uncover how integrating technology into various sectors is not just enhancing efficiency but also fuelling economic growth and innovation across the nation. This journey isn’t solely about adopting new tools; it’s about understanding the full spectrum of…
- Technology News
Top 5 software houses to power up your digital presence
In the dynamic realm of technology, software houses have become the beating heart of innovation and efficiency. Among these, Thailand has emerged as a hub, hosting some of the most accomplished software houses. “What is a software house?” one might ask. Software houses, not to be confused with software companies, focus mainly on software development for their clients in a…
- Technology News
Unlock the future with ChatGPT 5: Release date and breakthrough features unveiled
As the AI community and technology enthusiasts eagerly anticipate the release of ChatGPT 5, there is a growing buzz around what OpenAI’s latest iteration will bring to conversational AI. Given OpenAI’s track record of pioneering advancements in this field, it’s understandable why the potential launch has garnered significant attention. Although the exact release date remains undisclosed, insights from industry insiders…
- Education
IFSU and Thai university unite to advance global education
In today’s globalized environment, the importance of pursuing an international education cannot be overstated. The collaborative effort between IFSU and a prominent Thai university represents a significant advancement in making global education more accessible and comprehensive. For those seeking dynamic educational opportunities that connect different cultures and continents, this collaboration is tailored to meet your goals. By offering a mix…
- Technology News
Intel unveils two new AI chips for China: Navigating US sanctions with innovation
Intel has recently announced the introduction of two new AI chips, the HL328 and HL388, specifically designed for the Chinese market. These chips, characterized by their adjusted capabilities, represent Intel’s strategic response to navigate through a maze of export controls and US sanctions. Set for release in the forthcoming months, these innovations mark a significant shift in how technology companies…
- Education
Huawei & UNESCO’s new leap: Expanding open schools project globally
In the era of digital transformation, the collaboration between Huawei and UNESCO through their Open Schools Project marks a significant advancement toward inclusive education. This initiative is pioneering efforts to eliminate the digital divide, ensuring equitable access to quality education for students worldwide. For those interested in how this project is reshaping the educational sector and its implications for future…
- Social Media Marketing (SMM)
How to manage a social media crisis
In the contemporary digital domain, social media emerges as a formidable yet fraught instrument for brands. It functions as an invaluable conduit for engagement and promotion, while concurrently presenting substantial risks for crises capable of detrimentally impacting a brand’s reputation within hours. My professional experience has accentuated the paramount importance of proficient social media crisis management to avert public relations…
- Digital Marketing
Sustainability & ethics in digital marketing
In the contemporary digital landscape, the amalgamation of sustainability and ethics within digital marketing transcends mere trendiness, evolving into an indispensable paradigm. As a marketer with a vision for the future, it is imperative to recognize that your strategic initiatives wield significant influence on environmental stewardship. The moment has arrived to examine how digital marketing can catalyze positive change, advocating…
- Technology News
Top 10 tech startups revolutionising Thai business in 2024
Thailand’s technological ecosystem is currently experiencing a significant surge in innovation, positioning the nation at the forefront of this dynamic shift. The emergence of startups focused on revolutionising sectors ranging from finance to identity security marks an unparalleled period of exploration within the landscape. This development presents an opportune moment for entrepreneurs, investors, and technology enthusiasts to engage with these…
- Digital Marketing
The science behind how social media bots harm companies
In the era of digital marketing, social media platforms are integral to the promotional strategies of numerous corporations, offering unique opportunities for customer engagement. Nevertheless, these platforms are not without their vulnerabilities; notably, the presence of social media bots poses a considerable threat to these marketing efforts. My observations confirm that these automated entities can significantly disrupt operations, making it…
- Search Engine Marketing (SEM)
Best SEM strategies for startups in 2024
In the dynamic digital marketplace, elevating the visibility of a startup is an intricate challenge. This is where Search Engine Marketing (SEM) emerges as a pivotal strategy, demonstrating significant efficacy for businesses seeking to establish their presence online. Its importance transcends mere visibility; it encompasses ensuring discovery by the appropriate audience at the opportune moment. This analysis delves into SEM’s…
- Social Media Marketing (SMM)
Upcoming social media platforms 2024
As professionals navigate the continuously evolving terrain of social media, it is imperative to remain at the forefront of innovation. With the onset of 2024, it becomes crucial to identify new platforms likely to gain significant market traction. This necessity extends across digital marketing experts, content strategy architects, and avid social media practitioners, as a comprehensive understanding of social media’s…
- Search Engine Optimisation (SEO)
How small businesses can navigate Google’s March 2024 updates
As a small business owner myself, I’ve felt the tremors of Google’s March 2024 Core Update firsthand. It’s a game-changer, especially for those of us relying heavily on AI-driven content to attract eyeballs. Suddenly, the rules of the game have shifted, prioritising authentic, human-generated content over automated fluff. It’s a wake-up call for many, but what does it mean for…
- Digital Marketing
The marketing sweet spot – General appeal or niche focus
Identifying the optimal target audience for your digital enterprise presents a significant challenge. It may seem advantageous to aim broadly, seeking to attract a universal clientele. Yet, this strategy often results in underperformance, due to the formidable competition posed by well-established entities. Conversely, targeting an overly specific demographic can severely constrain potential sales. Achieving an equilibrium between appealing to a…
- Search Engine Optimisation (SEO)
Google’s 2024 update: Wave goodbye to spam & welcome quality
Google’s latest initiative to enhance search result quality has kicked off with the launch of the March 2024 core update. This significant update, alongside a series of spam updates, marks a pivotal moment for both users and content creators. With a focus on refining its core ranking system, Google has also seamlessly integrated its helpful content system, promising a more…
- Digital Marketing
The roadmap to a digital future in 2024
Thailand is on the brink of a digital revolution, set to redefine its economic landscape by 2024. With the government’s Thailand 4.0 policies fuelling this transformation, the nation is embracing a future where digital technology drives growth and innovation. It’s a strategic move to enhance operational efficiency and competitive advantage across industries, signalling a major shift towards a more digitally…
- Automotive
Is driving safe in Thailand?
Thailand, with its stunning beaches, vibrant nightlife, and delectable cuisine, beckons travellers from around the globe. Yet, beneath this paradise lies a stark reality that often goes unnoticed – the safety of driving on its roads. Despite the allure of exploring this beautiful country on a moped or scooter, the question of safety looms large. Navigating Thailand’s roads comes with…
- Digital Marketing
Maximising engagement: The impact of cookies on social media strategies
In today’s digital landscape, the way brands connect with you online is evolving rapidly, especially in social media marketing. At the heart of this transformation are social media trackers, a unique breed of cookies that play a pivotal role in how your online activities are monitored and how personalised content is served to you. Understanding the mechanics behind these trackers…
- Digital Marketing
Accept or reject cookies? How to safeguard your online privacy
Navigating the digital world often means making decisions about your online privacy, and one common crossroad involves website cookies. You’ve likely encountered those pop-up messages asking if you accept cookies, but have you ever paused to consider what the best choice is? Accepting or rejecting cookies isn’t just a matter of clicking ‘yes’ or ‘no’; it’s about understanding the implications…
- Digital Marketing
Discover what website cookies are: Security risk or safe?
Have you ever wondered why websites seem to remember you? That’s all thanks to website cookies, those tiny text files that make your online experience smoother and more personalised. Stored on your device while you browse, these cookies carry a unique ID to recognise your browser or device, ensuring a seamless interaction with the web. From keeping items in your…
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