Connect with us

Phuket

Phuket out of TAT promotional campaign for 2014

Legacy Phuket Gazette

Published

 on 

PHUKET: Phuket is one of several main tourism destinations in the country that will not be promoted under the Tourism Authority of Thailand (TAT) international marketing campaign for next year.

Instead, the focus will be on less-developed tourism areas, Director of the Phuket-TAT office Chanchai Doungjit revealed yesterday.

“We will not be promoting tourism centers that are already well-established. Instead, we will be promoting other popular destinations nearby, such as Phang Nga and Krabi. Similarly, we will be promoting Chiang Rai instead of Chiang Mai,” Mr Chanchai said at a meeting at Provincial Hall (map here).

“This will give popular destinations such as Phuket time to develop their infrastructure and fix some problems, such as water pollution, traffic jams and public transportation,” Mr Chanchai explained.

“Consequently, we do not expect the number of visitors to Phuket to increase next year, as any growth in the number of visitors to Thailand will be due to tourists visiting less well-known destinations instead,” he added.

The move to divert any potential tourism growth in Phuket is designed not only to promote other regions, but to allow the island to focus on “upgrading” the quality of visitors to the luxury market, he said.

“By doing this we can generate more income based on the same number of visitors. At the same time, nearby destinations can generate more income from visitors who travel there instead of coming to Phuket,” said Mr Chanchai.

“The main tourism centers will be promoted again during the 2016 campaign,” he added.

The slogans for the 2014 TAT promotional campaign are “Amazing Thailand: Happiness you can share” and “Fall in love Thailand”.

A plan to generate 2.2 trillion baht of revenue from tourism by 2015, when the Asean Economic Community (AEC) will come into effect, is based on developing the theme of “Higher Revenue Through Thainess”.

The target numbers for 2014 were set by Prime Minister Yingluck Shinawatra, with about two-thirds of the revenue being generated from foreign tourists and the rest created by the domestic market, said Mr Chanchai.

“The plan to hit those numbers focuses on Thai traditional culture, festivals, way of life and Thai experience,” Mr Chanchai said.

In 2014 the plan will target those interested in weddings and honeymoons, medical tourism and community-based tourism.

“At wedding fairs abroad, we will promote traditional Thai wedding ceremonies. We will also hold familiarization tours so travel agents can experience Thailand first-hand, ” Mr Chanchai said.

“For medical tourism, the TAT plans to promote traditional Thai remedies and treatments, as well as spa services,” he said.

Thailand’s main competition for the medical tourism market is India, Singapore and South Korea.

“We will contact insurance agents and companies in other countries, inviting them to come and inspect the facilities and services available in Thailand,” Mr Chanchai said.

Mr Chanchai explained to those at the meeting that he felt secure in Thailand’s footing for community-based tourism. Nonetheless, the TAT will promote homestay packages and tours that highlight village life in Thailand.

One of the domestic campaigns geared to bolster low-season tourism is “Fly Me To The South”, which is promoting discounted flights and hotel prices for Surat Thani, Haad Yai, Nakhon Sri Thammarat, Krabi and Phang Nga from July to September.

Another campaign to be launched is the “Big Bike Riding South”, promoting road tours through Songkhla, Surat Thani, Nakhon Sri Thammarat, Krabi, Phang Nga and Phuket.

The last campaign geared toward the domestic market highlighted by Mr Chanchai was “Let’s Go South”, which is an online campaign promoting cultural centers.

— Saran Mitrarat

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand20 mins ago

Protestors fill Bangkok streets to protest Prayut, many protest leaders present

Crime37 mins ago

Teenagers arrested for allegedly running underage prostitution racket

Thailand1 hour ago

PM’s daughters get letter asking them to tell their father to resign

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Coronavirus (Covid-19)2 hours ago

Monday Covid Update: 17,970 new cases, provincial totals

News2 hours ago

Police bust gambling operations in Bangkok and Kamphaeng Phet

Best of3 hours ago

Chiang Mai’s 5 best eco-friendly hotels

image
Join the conversation on the Thaiger Talk forums today!
Coronavirus (Covid-19)3 hours ago

‘Dark red’ curfews, interprovincial public transport ban possibly until Aug 31 – CCSA

Thailand4 hours ago

The Thaiger launches the ‘I Am Strong’ campaign

Chon Buri4 hours ago

Narcolepsy suspected as cause of car accident in Chon Buri

Best of5 hours ago

Top 5 hair salons in Bangkok

Coronavirus (Covid-19)5 hours ago

Healthcare worker pleads with PM to set up “war room” to manage pandemic

Best of5 hours ago

The best backpacker hostels in Phuket

Politics5 hours ago

Official detained after spreading rumour of planned coup to oust PM

Business6 hours ago

Thai AirAsia suspends flights, cuts salaries as financial woes continue

Coronavirus (Covid-19)6 hours ago

Monday Covid Update: 17,970 new cases and 178 deaths

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand7 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending