Connect with us

Phuket

Spanish tourist arrivals on the up

Legacy Phuket Gazette

Published 

 on 

PHUKET: The number of Spanish tourists visiting Thailand has risen by almost 30 per cent this year while the number of Russian tourists continues to rapidly decline, according to the latest figures released by the Tourism Authority of Thailand (TAT).

Despite a drop in the overall number of European visitors to Thailand by about nine per cent, there was a 28 per cent rise in the number of tourists from the Iberian Peninsula this year. However, Russian tourist numbers dropped by a dramatic 45 per cent.

“About 5.5 million European tourists visited Thailand in 2015, which is nine per cent lower than last year. Overall tourism revenue was 406,214 million baht, which is a three per cent decrease compared to last year,” said Tanes Petsuwan, TAT Executive Director for Europe, Africa and Middle East.

Although the exact figures for Phuket have yet to be released, officials estimated that the decline in Europeans visiting the province was not significant.

“The overall decrease in European tourist numbers is because of the economic and political crisis they have been facing for the past few years, which is out of our control. However, the one factor we can control is tourist behavior,” Anoma Wongyai, director of the TAT Phuket Office said.

Ms Anoma said that one of the major factors impacting European tourist numbers in Phuket is the variety of destination choices outside of Phuket.

“European tourists visit other places in Thailand or the Andaman region, but do not visit Phuket as often. This is an important situation to rectify, as Europeans are considered quality tourists for Phuket so the TAT is working towards promoting a ‘regional’ tourism approach; packaging Phuket together with nearby regional destinations, which will be beneficial for all parties,” she said.

Over the next 12 months the TAT aims to generate higher first-time visitor numbers with public relations campaigns and by adding activities that will encourage visitors to stay longer and spend more, especially during the low season.

“Phuket has already been and will continue to follow some of these strategies, as well as focus on new ones,” Ms Anoma said.

“Our areas of focus include holding roadshows in European countries, inviting foreign tour operators to attend seminars, promoting more sports events and providing quality medical care to visitors, to name a few,” she said.

— Kongleahy Keam

 

Want more from the Thaiger family?

📱 Download our app on Android or iOS for instant updates on your mobile
📧 Subscribe to our daily email newsletter
👍 Like/Follow us on Facebook
🔔 Subscribe to or Join our YouTube channel for daily video updates

Leave a comment below or join the discussion on Thaiger Talk Forums.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *



Read more headlines, reports & breaking news in Phuket. Or catch up on your Thailand news.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Tourism8 hours ago

Pattaya October reopening hampered by obstacles

Coronavirus (Covid-19)9 hours ago

Thong Lor again: 31 arrested in club violating Covid-19 rules

Coronavirus (Covid-19)10 hours ago

Pfizer vaccine application received, review process begun

Phuket Sandbox July 1st

days
hours
minutes
seconds

Thaiger is getting behind local businesses for the restart of tourism in July - up to 50% discounts across all advertising packages in June!

Sponsored by image

Visa13 hours ago

Covid-19 prevention leads to 14 arrests of longterm overstays

Coronavirus (Covid-19)14 hours ago

Covid UPDATE: 3,277 new infections and 29 deaths, provincial totals

Thailand14 hours ago

Red tape and restrictions suggest a slow Phuket reopening

Phuket14 hours ago

UPDATE: Tourism Minister reportedly says July 1 ‘sandbox’ won’t happen

Tourism15 hours ago

Koh Samui eyes August 1 reopening, “Samui Sealed Route”

Weather16 hours ago

Village need rain? Have you considered a giant penis?

Coronavirus (Covid-19)19 hours ago

Covid UPDATE Saturday: 3,277 new infections and 29 deaths

Coronavirus (Covid-19)1 day ago

8.3% of Thailand’s 50 million vaccine target reached so far

Coronavirus (Covid-19)1 day ago

Site launched for June 14 vaccine signup for all foreigners

Coronavirus (Covid-19)1 day ago

Free quarantine accommodation for arriving Thais to be cancelled

Thailand1 day ago

Thailand News Today | Sandbox – bar, clubs closed? Local AZ problems, Sex toy arrest | June 11

Drugs1 day ago

UN report: Changes in Southeast Asia drug trafficking during the pandemic

Thailand3 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism3 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket3 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism4 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand4 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism4 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand5 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand5 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand5 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand5 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand5 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand5 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand5 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand5 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand5 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending