Connect with us

Phuket

Phuket celebrates ‘Golden Week’ to promote Chinese tourism

Legacy Phuket Gazette

Published

 on 

image

PHUKET: Phuket International Airport launched the island’s ‘Golden Week’ campaign yesterday to celebrate the National Day of the People’s Republic of China.

To get the seven-day party started off right, Phuket’s new governor, Chamroen Tipayapongtada (story here) and Airport Director Monrudee Gettuphan welcomed to the island 260 mainland Chinese visitors arriving on direct flights from Guiyang and Shenzhen.

The lucky tourists were given Phuket souvenirs, pearl bracelets and earrings.

“We want to give all Chinese tourists a warm welcome, as they are our largest in-bound market,” Ms Monrudee said. “We believe the ‘Golden Week’ event will impress them and encourage them to return to Phuket again.”

Chinese arrival numbers in Phuket alone have increased 11 per cent since last year. Thailand is now on pace to welcome about 12 million Chinese tourists to the Kingdom in 2015.

David Johnson of Delivering Asia Communications suggests the use of Key Opinion Leaders and Chinese-based social media applications to encourage high-net-worth Chinese to visit Phuket. Video: PGTV

The high-end free independent traveler (FIT) segment of the market was the focus of the most recent American Chamber of Commerce event (story here).

The key to accessing this segment of the market, which is roughly estimated as being only 7-10 per cent of the total number of Chinese arrivals, is the savvy use of Key Opinion Leaders (KOL) and Chinese-based social media applications, David Johnson of Delivering Asia Communications said during the meeting.

“Outbound Chinese travelers are more likely to consider a product they see referred to in social media. They are in general skeptical of information from news sources and advertising,” noted Mr Johnson in direct reference to a Hurun Report.

This makes it essential for companies wanting to access the high-end FIT Chinese market to understand how to use the ‘new’ social media platforms effectively, Mr Johnson noted.

“The welcoming committee yesterday without a doubt provided some excellent opportunities for the Chinese tourists to take pictures and share their experiences with those back home,” noted Ms Monrudee.

— Kritsada Mueanhawong

 

Get more from The Thaiger

Looking for your next home in Thailand? Let us match you with a local expert in minutes!

Thank you for your interest!

One of our agents will
reach out to you soon.

I want to:
  • Thailand (ไทย)+66
  • United States+1
  • United Kingdom+44
  • Australia+61
  • Afghanistan (‫افغانستان‬‎)+93
  • Albania (Shqipëri)+355
  • Algeria (‫الجزائر‬‎)+213
  • American Samoa+1684
  • Andorra+376
  • Angola+244
  • Anguilla+1264
  • Antigua and Barbuda+1268
  • Argentina+54
  • Armenia (Հայաստան)+374
  • Aruba+297
  • Australia+61
  • Austria (Österreich)+43
  • Azerbaijan (Azərbaycan)+994
  • Bahamas+1242
  • Bahrain (‫البحرين‬‎)+973
  • Bangladesh (বাংলাদেশ)+880
  • Barbados+1246
  • Belarus (Беларусь)+375
  • Belgium (België)+32
  • Belize+501
  • Benin (Bénin)+229
  • Bermuda+1441
  • Bhutan (འབྲུག)+975
  • Bolivia+591
  • Bosnia and Herzegovina (Босна и Херцеговина)+387
  • Botswana+267
  • Brazil (Brasil)+55
  • British Indian Ocean Territory+246
  • British Virgin Islands+1284
  • Brunei+673
  • Bulgaria (България)+359
  • Burkina Faso+226
  • Burundi (Uburundi)+257
  • Cambodia (កម្ពុជា)+855
  • Cameroon (Cameroun)+237
  • Canada+1
  • Cape Verde (Kabu Verdi)+238
  • Caribbean Netherlands+599
  • Cayman Islands+1345
  • Central African Republic (République centrafricaine)+236
  • Chad (Tchad)+235
  • Chile+56
  • China (中国)+86
  • Christmas Island+61
  • Cocos (Keeling) Islands+61
  • Colombia+57
  • Comoros (‫جزر القمر‬‎)+269
  • Congo (DRC) (Jamhuri ya Kidemokrasia ya Kongo)+243
  • Congo (Republic) (Congo-Brazzaville)+242
  • Cook Islands+682
  • Costa Rica+506
  • Côte d’Ivoire+225
  • Croatia (Hrvatska)+385
  • Cuba+53
  • Curaçao+599
  • Cyprus (Κύπρος)+357
  • Czech Republic (Česká republika)+420
  • Denmark (Danmark)+45
  • Djibouti+253
  • Dominica+1767
  • Dominican Republic (República Dominicana)+1
  • Ecuador+593
  • Egypt (‫مصر‬‎)+20
  • El Salvador+503
  • Equatorial Guinea (Guinea Ecuatorial)+240
  • Eritrea+291
  • Estonia (Eesti)+372
  • Ethiopia+251
  • Falkland Islands (Islas Malvinas)+500
  • Faroe Islands (Føroyar)+298
  • Fiji+679
  • Finland (Suomi)+358
  • France+33
  • French Guiana (Guyane française)+594
  • French Polynesia (Polynésie française)+689
  • Gabon+241
  • Gambia+220
  • Georgia (საქართველო)+995
  • Germany (Deutschland)+49
  • Ghana (Gaana)+233
  • Gibraltar+350
  • Greece (Ελλάδα)+30
  • Greenland (Kalaallit Nunaat)+299
  • Grenada+1473
  • Guadeloupe+590
  • Guam+1671
  • Guatemala+502
  • Guernsey+44
  • Guinea (Guinée)+224
  • Guinea-Bissau (Guiné Bissau)+245
  • Guyana+592
  • Haiti+509
  • Honduras+504
  • Hong Kong (香港)+852
  • Hungary (Magyarország)+36
  • Iceland (Ísland)+354
  • India (भारत)+91
  • Indonesia+62
  • Iran (‫ایران‬‎)+98
  • Iraq (‫العراق‬‎)+964
  • Ireland+353
  • Isle of Man+44
  • Israel (‫ישראל‬‎)+972
  • Italy (Italia)+39
  • Jamaica+1
  • Japan (日本)+81
  • Jersey+44
  • Jordan (‫الأردن‬‎)+962
  • Kazakhstan (Казахстан)+7
  • Kenya+254
  • Kiribati+686
  • Kosovo+383
  • Kuwait (‫الكويت‬‎)+965
  • Kyrgyzstan (Кыргызстан)+996
  • Laos (ລາວ)+856
  • Latvia (Latvija)+371
  • Lebanon (‫لبنان‬‎)+961
  • Lesotho+266
  • Liberia+231
  • Libya (‫ليبيا‬‎)+218
  • Liechtenstein+423
  • Lithuania (Lietuva)+370
  • Luxembourg+352
  • Macau (澳門)+853
  • Macedonia (FYROM) (Македонија)+389
  • Madagascar (Madagasikara)+261
  • Malawi+265
  • Malaysia+60
  • Maldives+960
  • Mali+223
  • Malta+356
  • Marshall Islands+692
  • Martinique+596
  • Mauritania (‫موريتانيا‬‎)+222
  • Mauritius (Moris)+230
  • Mayotte+262
  • Mexico (México)+52
  • Micronesia+691
  • Moldova (Republica Moldova)+373
  • Monaco+377
  • Mongolia (Монгол)+976
  • Montenegro (Crna Gora)+382
  • Montserrat+1664
  • Morocco (‫المغرب‬‎)+212
  • Mozambique (Moçambique)+258
  • Myanmar (Burma) (မြန်မာ)+95
  • Namibia (Namibië)+264
  • Nauru+674
  • Nepal (नेपाल)+977
  • Netherlands (Nederland)+31
  • New Caledonia (Nouvelle-Calédonie)+687
  • New Zealand+64
  • Nicaragua+505
  • Niger (Nijar)+227
  • Nigeria+234
  • Niue+683
  • Norfolk Island+672
  • North Korea (조선 민주주의 인민 공화국)+850
  • Northern Mariana Islands+1670
  • Norway (Norge)+47
  • Oman (‫عُمان‬‎)+968
  • Pakistan (‫پاکستان‬‎)+92
  • Palau+680
  • Palestine (‫فلسطين‬‎)+970
  • Panama (Panamá)+507
  • Papua New Guinea+675
  • Paraguay+595
  • Peru (Perú)+51
  • Philippines+63
  • Poland (Polska)+48
  • Portugal+351
  • Puerto Rico+1
  • Qatar (‫قطر‬‎)+974
  • Réunion (La Réunion)+262
  • Romania (România)+40
  • Russia (Россия)+7
  • Rwanda+250
  • Saint Barthélemy+590
  • Saint Helena+290
  • Saint Kitts and Nevis+1869
  • Saint Lucia+1758
  • Saint Martin (Saint-Martin (partie française))+590
  • Saint Pierre and Miquelon (Saint-Pierre-et-Miquelon)+508
  • Saint Vincent and the Grenadines+1784
  • Samoa+685
  • San Marino+378
  • São Tomé and Príncipe (São Tomé e Príncipe)+239
  • Saudi Arabia (‫المملكة العربية السعودية‬‎)+966
  • Senegal (Sénégal)+221
  • Serbia (Србија)+381
  • Seychelles+248
  • Sierra Leone+232
  • Singapore+65
  • Sint Maarten+1721
  • Slovakia (Slovensko)+421
  • Slovenia (Slovenija)+386
  • Solomon Islands+677
  • Somalia (Soomaaliya)+252
  • South Africa+27
  • South Korea (대한민국)+82
  • South Sudan (‫جنوب السودان‬‎)+211
  • Spain (España)+34
  • Sri Lanka (ශ්‍රී ලංකාව)+94
  • Sudan (‫السودان‬‎)+249
  • Suriname+597
  • Svalbard and Jan Mayen+47
  • Swaziland+268
  • Sweden (Sverige)+46
  • Switzerland (Schweiz)+41
  • Syria (‫سوريا‬‎)+963
  • Taiwan (台灣)+886
  • Tajikistan+992
  • Tanzania+255
  • Thailand (ไทย)+66
  • Timor-Leste+670
  • Togo+228
  • Tokelau+690
  • Tonga+676
  • Trinidad and Tobago+1868
  • Tunisia (‫تونس‬‎)+216
  • Turkey (Türkiye)+90
  • Turkmenistan+993
  • Turks and Caicos Islands+1649
  • Tuvalu+688
  • U.S. Virgin Islands+1340
  • Uganda+256
  • Ukraine (Україна)+380
  • United Arab Emirates (‫الإمارات العربية المتحدة‬‎)+971
  • United Kingdom+44
  • United States+1
  • Uruguay+598
  • Uzbekistan (Oʻzbekiston)+998
  • Vanuatu+678
  • Vatican City (Città del Vaticano)+39
  • Venezuela+58
  • Vietnam (Việt Nam)+84
  • Wallis and Futuna (Wallis-et-Futuna)+681
  • Western Sahara (‫الصحراء الغربية‬‎)+212
  • Yemen (‫اليمن‬‎)+967
  • Zambia+260
  • Zimbabwe+263
  • Åland Islands+358

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

image

Follow Thaiger by email:

image
Bangkok10 hours ago

Bangkok’s new governor posts video of his maskless jog

image
Pattaya11 hours ago

Sewage nightmare continues for Pattaya village after years

image
Drugs12 hours ago

Thai PM bans cannabis and hemp use on military premises

image
image
Crime13 hours ago

From Pattaya with Love, or How To Win Friends and Taser People!

image
Thailand13 hours ago

Largest instant noodle convenience store

image
Thailand14 hours ago

Thai singer eats protected lizard, faces backlash

image
Join the conversation on the Thaiger Talk forums today!
image
Weather15 hours ago

Storm rips apart villages in Northeast Thailand

image
Pattaya17 hours ago

Pattaya’s Jomtien Beach vendors are putting up a fight over new rules

image
Patong18 hours ago

Motorbike engulfed in flames on Patong Hill, driver left uninjured

image
Kanchanaburi18 hours ago

Police raid Kanchanaburi resorts for land encroachment

image
Tourism20 hours ago

Thailand is open NOW – masks off, bars open until 2am

image
Thailand1 day ago

Thailand News Today | Backlash over sloppy happy plant guidelines

image
Crime1 day ago

Thai woman confesses to beating 6 year old granddaughter to death with pestle

image
Economy1 day ago

Thai officials say price of bagged rice won’t jump

image
Phuket1 day ago

Phuket officials say local Sunday market rakes in 2 million baht a week

image
Thailand9 months ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

image
Thailand1 year ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

image
Tourism1 year ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

image
Phuket1 year ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

image
Tourism1 year ago

Phuket Thai food treats you need to try | VIDEO

image
Thailand1 year ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

image
Tourism1 year ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

image
Thailand1 year ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

image
Thailand1 year ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

image
Thailand1 year ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

image
Thailand1 year ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

image
Thailand1 year ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

image
Thailand1 year ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

image
Thailand1 year ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

image
Thailand1 year ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending

By continuing to use our site you consent to the use of cookies as described in our privacy policy.