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Phuket celebrates ‘Golden Week’ to promote Chinese tourism

Legacy Phuket Gazette

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Phuket celebrates ‘Golden Week’ to promote Chinese tourism | The Thaiger
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PHUKET: Phuket International Airport launched the island’s ‘Golden Week’ campaign yesterday to celebrate the National Day of the People’s Republic of China.

To get the seven-day party started off right, Phuket’s new governor, Chamroen Tipayapongtada (story here) and Airport Director Monrudee Gettuphan welcomed to the island 260 mainland Chinese visitors arriving on direct flights from Guiyang and Shenzhen.

The lucky tourists were given Phuket souvenirs, pearl bracelets and earrings.

“We want to give all Chinese tourists a warm welcome, as they are our largest in-bound market,” Ms Monrudee said. “We believe the ‘Golden Week’ event will impress them and encourage them to return to Phuket again.”

Chinese arrival numbers in Phuket alone have increased 11 per cent since last year. Thailand is now on pace to welcome about 12 million Chinese tourists to the Kingdom in 2015.

David Johnson of Delivering Asia Communications suggests the use of Key Opinion Leaders and Chinese-based social media applications to encourage high-net-worth Chinese to visit Phuket. Video: PGTV

The high-end free independent traveler (FIT) segment of the market was the focus of the most recent American Chamber of Commerce event (story here).

The key to accessing this segment of the market, which is roughly estimated as being only 7-10 per cent of the total number of Chinese arrivals, is the savvy use of Key Opinion Leaders (KOL) and Chinese-based social media applications, David Johnson of Delivering Asia Communications said during the meeting.

“Outbound Chinese travelers are more likely to consider a product they see referred to in social media. They are in general skeptical of information from news sources and advertising,” noted Mr Johnson in direct reference to a Hurun Report.

This makes it essential for companies wanting to access the high-end FIT Chinese market to understand how to use the ‘new’ social media platforms effectively, Mr Johnson noted.

“The welcoming committee yesterday without a doubt provided some excellent opportunities for the Chinese tourists to take pictures and share their experiences with those back home,” noted Ms Monrudee.

— Kritsada Mueanhawong

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Thailand

Phuket police arrest 6 after finding large amounts of methamphetamine in raid

The Thaiger & The Nation

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Phuket police arrest 6 after finding large amounts of methamphetamine in raid | The Thaiger

Phuket Provincial Police have arrested 6 people after finding large amounts of methamphetamine and other drugs during a raid. One suspect alone allegedly had 7.6 kilograms of crystal meth (ya ice) and over 12,500 methamphetamine pills (ya bah). 29 year old Surasak ‘Bank’ Wijit and 27 year old Panida ‘Mei’ Saeyang were arrested at an apartment car park in Soi Lookkaew, Moo 6, Rassada, in eastern Phuket, after they were found in possession of the drugs.

Police also found 2 mobile phones and a red Honda PCX, registered in Phuket, as evidence. Both suspects have been charged with posessing a Category 1 drug with the intent to sell.

Other suspects arrested at the same time include 36 year old from Chiang Rai, 42 year old Sarawut ‘An’ Srichanon, from Ranong and 31 year old Pornthep ‘Iew’ Thepchampa, who were charged with the same crimes in Chalong after police found more drugs in their possession. 33 year old Kamon ‘Kung’ Sae-ngow, was arrested as well after police found kratom juice and leaves at a house in Rassada. He was taken to Phuket City Police station and was charged with a Category 5 drug possession.

SOURCE:The Phuket News

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Thailand

Phuket Muay Thai fighter is the first Thai national to compete in UFC

The Thaiger

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Phuket Muay Thai fighter is the first Thai national to compete in UFC | The Thaiger

The upcoming Ultimate Fighting Championship Fight Night event in Abu Dhabi will feature Thailand’s only national marking her third fight with the UFC, the world’s largest mixed martial arts competition. 24 year old Loma Lookboonme, from Burirram in northeastern Thailand, will fight in the event on October 3, 2020.

Loma is a Muay Thai fighter who has adapted her MMA skills to fight in the UFC where she currently trains at the Tiger Muay Thai gym in Phuket. Loma qualified for the national team at the age of 19 and has fought in over 12 nations worldwide. She currently trains 6 days a week starting daily at 6:30am with a 3 kilometre run. In the UFC, she will be competing against China’s Angela Lee who is the undisputed champion of the 52 kilogram fist weight category.

Phuket Muay Thai fighter is the first Thai national to compete in UFC | News by The Thaiger

Loma’s parents are former Muay Thai fighters and her 2 sisters currently compete as well. She reportedly started training at 8 years old after being inspired by her father, whom she describes as her “hero.”

Like most Thais in such fighting sports, Muay Thai offers a way to rise out of poverty-and fighting for the UFC can be financially lucrative. But Loma says her only Thai sponsor is the gym where she trains, with the rest of her sponsors being from foreign brands. She says she is trying to get more Thai sponsors but feels that maybe she needs to win the UFC first before Thai brands notice her.

Loma lost her last fight and says her new opponent gives her nothing to lose. She says her goal is to get into the Top 10, but is not sure when it will happen. Loma says for now, it would be good to fight against someone in the Top 10 to help her prepare for her future.

FULL INTERVIEW: Thisrupt.co

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Tourism

Phuket airport ready for tourists after finishing Covid screening labs

The Thaiger & The Nation

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Phuket airport ready for tourists after finishing Covid screening labs | The Thaiger

Phuket Airport is officially ready for tourists as authorities say they have finished installing Covid screening labs in an effort to welcome international travellers. The 5T Model for Covid-19 is being used at the airport with the goal of screening large groups of people in a quick and efficient manner. The Phuket health chief says the 5T’s stand for Target, Testing, Treating, Trusting and Tracing.

Phuket has one large airport at the north end of the island but is separated into two separate terminals – a domestic terminal (the original airport terminal), and a new international terminal opened in 2016.

The target category refers to the target groups of tourists while the tracing stands for software that will be used to monitor their movements. The testing category refers to Covid tests that will be implemented to travellers upon arrival along with the treatment and trust categories signifying the readiness of resources for medical treatment and confident communications between all parties respectively.

The Covid-19 lab container module has been set up at Phuket airport’s Terminal X (the terminal opened for charter flights opened in 2014) and will be tested tomorrow with its operation to start on September 30. As large groups of tourists could arrive (later in the year, the lab is reportedly capable of testing 96 people at a time with test results becoming available in 6 hours. What the airport would do withe tested passengers whilst waiting for 6 hours, has not been detailed at this stage.

Such a readiness plan to welcome foreign tourists originally singled out Phuket due to its popularity with travellers, and as a so-called guinea pig model to test in a controlled environment (Phuket is an island joined to the Thai mainland by a single 300 metre road bridge). Once dubbed the Phuket Model, authorities have proposed to rename the plan to “Special Tourist Visa” due to the confusion and opposition it reportedly caused. The scheme is reportedly now being proposed for all areas of Thailand but only allowing foreigners from specific countries.

SOURCE: Pattaya Mail

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