Connect with us

Phuket

Phuket Tourism: Patong performs best

Legacy Phuket Gazette

Published

 on 

Phuket Tourism: Patong performs best | Thaiger

PHUKET CITY: Patong is outperforming the rest of Phuket in a low-season that many local hotel industry experts describe as dismal.

Phuket Tourist Association (PTA) President Somboon Jirayus said current average occupancy rates are about 30-40% in most parts of the island, down about 30% year-on-year, on average.

Revenue is down even further because of all the discounts and promotions hotels are putting on to attract tourists, he said.

The main reason for the drop in tourist arrivals figures is not the swine flu pandemic, but the global economic downturn and Thailand’s internal political situation, he said.

Patong is outperforming the rest of the island in terms of occupancy, he said.

The PTA hopes and expects the tourism picture to improve following the successful hosting of the Asean-led meetings at Laguna Phuket that ended on Thursday.

Thai tourism in general and Phuket in particular should benefit as a result, he said.

An improvement in the domestic political situation and an expected increase in the number of charter flights expected in October should help boost occupancy rates to around 60% going into the high season, he said.

Nampetch “Nikki” Tipaxsorn, Marketing Communications Manager at the Hilton Phuket Arcadia Resort & Spa, said occupancy rates and revenue were down to only about 30% of what they would be ‘under optimal circumstances’.

She likewise blamed the bleak economic picture and internal politics for the occupancy drop-off at the island’s largest resort.

This low season is worse than last year’s, although the situation has improved in the last two months, she said.

Methee Tanmanatragul, President of Thai Hotels Association Southern Chapter, estimated that occupancy in the region is down about 20% year-on-year.

Rooms going at 1,000 baht per night last year are now typically being offered at 800 baht, while promotional offers have increased costs, he said.

Patong was faring better than the rest of the island, with occupancy rates about 10-15% higher than the rest of the island, he said.

As for the prospects for next year, the internal political situation would be the most critical factor, he said.

“If Thai people stop fighting, everything will surely improve, but if we can’t find harmony we will remain stuck in this rut,” he said.

Promchote Traivate, director of Phuket Tourism and Sports Office, noted that European tourists are far less likely to cancel trips to Thailand due to the swine flu outbreak.

Asian tourists are far more sensitive to health and security issues when it comes to holiday planning, he said.

Figures released by Thai Immigration support this. June arrivals from some important source countries in East Asia are down about 40% compared to around 10% from Europe.

— Kitima Pornmongkhonwat

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand13 hours ago

Thailand News Today | Disease control amendment in the works; reopening delays | September 22

South14 hours ago

5 billion baht loss as birds’ nest producing swiftlets found dead

Crime14 hours ago

Ex-cop “Joe Ferrari,” other officers charged with violating discipline policy over suspect’s death

Sponsored14 hours ago

HOMA is now offering fully-serviced, affordable lifestyle apartments in Phuket Town.

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Thailand14 hours ago

5 Pattani men arrested for allegedly posing as police officers to extort locals

World15 hours ago

Thai woman tricked into human trafficking in Dubai brought home safely

Phuket16 hours ago

Alleged cable thief busted in Phuket, accomplice possibly still at large

image
Join the conversation on the Thaiger Talk forums today!
Thailand16 hours ago

Thaiger Bites | Your Feedback and Comments! | Ep. 23

Guides16 hours ago

Bangkok’s best fresh markets to visit

Coronavirus (Covid-19)16 hours ago

Wednesday Covid Update: 11,252 new cases; provincial totals

World16 hours ago

Tesla stock dive costs Elon Musk $7 billion, World’s Richest Man title

Kanchanaburi17 hours ago

Kanchanaburi temple that served as a rehab closes amidst shocking abuse allegations

Coronavirus (Covid-19)17 hours ago

Post-Covid condition MIS-C afflicted 30 to 40 children, 1 death

Thailand17 hours ago

Morning Top Stories | New disease control law, Thai border patrol tightens security | September 22 |

Thailand18 hours ago

Manhunt underway for foreigner who allegedly prepared bread using his feet

Phuket18 hours ago

Burmese man arrested for rape and assault of Thai woman

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14 | Thaiger
Thailand1 week ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand7 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism7 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket7 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism7 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand7 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism7 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand8 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand8 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand8 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand8 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand8 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand8 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand8 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand8 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending