Connect with us

Thailand

Thai royalists “outraged” over Lazada campaign “mocking disabled people”

Tim Newton

Published

 on 

Royalist groups in Thailand are in uproar, real or feigned, after a Lazada (online shopping platform) posted photos they claim mocked members of the Thai royal family and physically disabled people in a social media campaign.

The group of Royalists fronted up to the Lazada office in Sukhumvit Road, Bangkok yesterday demanding answers over, what they perceive, as a controversial video clip on TikTok. The Royalists deemed the post as offensive to the Thai monarchy and that the post “bullied the disabled”.

The mob was seeking an explanation over the controversial clip, and what they believe were depictions of a royal family member, and how they were allowed to be published.

The video promotes a Lazada clothes sales campaign and shows two online influencers, Nara Aniwat and Thidaporn “Nurat” Chaokuwiang. Thidaporn is seen dressed in a traditional Thai costume, seated in a wheelchair. Nara is accusing Thidaporn, playing the role of her mother from a privileged background, of stealing her clothes.

A member of the Thai Royal Family uses a wheelchair. So Thai royalists groups took the quantum leap of assuming that this (perhaps tasteless) piece of marketing frippery was an outright insult to the Monarchy.

Around 3% of Thailand’s population, that’s about 2 million people, carry a Thai disability card. The leading conditions were mobility disabilities (about 50%), hearing impairments (approximately 18%) and visual impairments (approximately 10%).

In response to the campaign, Nara said there was never any suggestion as to who the actors should should look like, noting that “there are thousands of people in wheelchairs, or wearing traditional Thai costumes”. Nara claimed that some people were stirring up trouble trying to link the person sitting in the wheel chair to a “certain individual” (Princess Chulabhorn, sister of HM King Vajiralongkorn, has Lupus, an auto-immune disease, and uses a wheelchair)

Intersect Design Factory, the ad agency who contracted the ad and influencers, apologised on Thursday night. They also threw their influencer partner under the bus by disassociating themselves from the ad.

“As an influencer contact coordinator and promoter of the Lazada 5.5 campaign, we are not affiliated with any of the images that are still circulating online…. As for the clips that spread throughout social media, we sincerely apologise for the incident and welcome all feedback for further improvements to our work.”

The royalists’ demands to submit a letter in person to senior Lazada management didn’t go as planned. Instead a member of staff was sent downstairs to accept the letter. But the protesters felt slighted by the appearance of the lowly staff member and, after berating the Lazada employee, tore up their letter. Their parting words were that they were going to declare ‘war on Lazada’.

The letter, later released to Thai media, said that… “Thai people could not accept the clip” and claimed that the TikTok clip… “has a hidden agenda to mock the monarchy and disabled people”.

Political activist Srisuwan Janya, Thailand’s ‘complainer in chief’, issued his own warnings that “he may file complaint with the police” against Lazada for alleged lèse majesté and violations of Thailand’s Computer Crime Act for allegedly mocking the royal family.

Despite hasty apologies all around, from Lazada management and the social media influencer who created the posts, the outrage continued overnight with netizens sharing their thoughts on the matter. The clip has been removed.

The #BanLazada hashtag has now attracted over 100,000 tweets, there are similar hashtags also trending in response to the clip. People have even posted clips of them deleting the Lazada app in protest of the campaign.

Namida said…

“This is beyond the word unacceptable. What kind of seeds do you want to grow in our society? #LazadaTH can you actually handle the consequences? The consequences do not concern only you being banned but damage done to how our children will grow”.

404NOTFOUND said….

“Frankly, it’s wrong to mock people with disabilities just like mocking someone for their gender, skin color, etc. How pathetic they make themselves look by doing it. To me, it is deeply offensive and I don’t accept any shit from this kind of bully.”

Politicians are also weighing into the fray, former Democrat party member Payu Nerngchamnong said the post was “cruel and unacceptable”… “regardless of whether or not the targeted person is a member of the Royal Family”.

“It’s tasteless, and instantly recognisable to the Thai general public of who they’re trying to mock… there is no place for this kind of behaviour.”

 

Get more from The Thaiger

Looking for your next home in Thailand? Let us match you with a local expert in minutes!

Thank you for your interest!

One of our agents will
reach out to you soon.

I want to:
  • Thailand (ไทย)+66
  • United States+1
  • United Kingdom+44
  • Australia+61
  • Afghanistan (‫افغانستان‬‎)+93
  • Albania (Shqipëri)+355
  • Algeria (‫الجزائر‬‎)+213
  • American Samoa+1684
  • Andorra+376
  • Angola+244
  • Anguilla+1264
  • Antigua and Barbuda+1268
  • Argentina+54
  • Armenia (Հայաստան)+374
  • Aruba+297
  • Australia+61
  • Austria (Österreich)+43
  • Azerbaijan (Azərbaycan)+994
  • Bahamas+1242
  • Bahrain (‫البحرين‬‎)+973
  • Bangladesh (বাংলাদেশ)+880
  • Barbados+1246
  • Belarus (Беларусь)+375
  • Belgium (België)+32
  • Belize+501
  • Benin (Bénin)+229
  • Bermuda+1441
  • Bhutan (འབྲུག)+975
  • Bolivia+591
  • Bosnia and Herzegovina (Босна и Херцеговина)+387
  • Botswana+267
  • Brazil (Brasil)+55
  • British Indian Ocean Territory+246
  • British Virgin Islands+1284
  • Brunei+673
  • Bulgaria (България)+359
  • Burkina Faso+226
  • Burundi (Uburundi)+257
  • Cambodia (កម្ពុជា)+855
  • Cameroon (Cameroun)+237
  • Canada+1
  • Cape Verde (Kabu Verdi)+238
  • Caribbean Netherlands+599
  • Cayman Islands+1345
  • Central African Republic (République centrafricaine)+236
  • Chad (Tchad)+235
  • Chile+56
  • China (中国)+86
  • Christmas Island+61
  • Cocos (Keeling) Islands+61
  • Colombia+57
  • Comoros (‫جزر القمر‬‎)+269
  • Congo (DRC) (Jamhuri ya Kidemokrasia ya Kongo)+243
  • Congo (Republic) (Congo-Brazzaville)+242
  • Cook Islands+682
  • Costa Rica+506
  • Côte d’Ivoire+225
  • Croatia (Hrvatska)+385
  • Cuba+53
  • Curaçao+599
  • Cyprus (Κύπρος)+357
  • Czech Republic (Česká republika)+420
  • Denmark (Danmark)+45
  • Djibouti+253
  • Dominica+1767
  • Dominican Republic (República Dominicana)+1
  • Ecuador+593
  • Egypt (‫مصر‬‎)+20
  • El Salvador+503
  • Equatorial Guinea (Guinea Ecuatorial)+240
  • Eritrea+291
  • Estonia (Eesti)+372
  • Ethiopia+251
  • Falkland Islands (Islas Malvinas)+500
  • Faroe Islands (Føroyar)+298
  • Fiji+679
  • Finland (Suomi)+358
  • France+33
  • French Guiana (Guyane française)+594
  • French Polynesia (Polynésie française)+689
  • Gabon+241
  • Gambia+220
  • Georgia (საქართველო)+995
  • Germany (Deutschland)+49
  • Ghana (Gaana)+233
  • Gibraltar+350
  • Greece (Ελλάδα)+30
  • Greenland (Kalaallit Nunaat)+299
  • Grenada+1473
  • Guadeloupe+590
  • Guam+1671
  • Guatemala+502
  • Guernsey+44
  • Guinea (Guinée)+224
  • Guinea-Bissau (Guiné Bissau)+245
  • Guyana+592
  • Haiti+509
  • Honduras+504
  • Hong Kong (香港)+852
  • Hungary (Magyarország)+36
  • Iceland (Ísland)+354
  • India (भारत)+91
  • Indonesia+62
  • Iran (‫ایران‬‎)+98
  • Iraq (‫العراق‬‎)+964
  • Ireland+353
  • Isle of Man+44
  • Israel (‫ישראל‬‎)+972
  • Italy (Italia)+39
  • Jamaica+1
  • Japan (日本)+81
  • Jersey+44
  • Jordan (‫الأردن‬‎)+962
  • Kazakhstan (Казахстан)+7
  • Kenya+254
  • Kiribati+686
  • Kosovo+383
  • Kuwait (‫الكويت‬‎)+965
  • Kyrgyzstan (Кыргызстан)+996
  • Laos (ລາວ)+856
  • Latvia (Latvija)+371
  • Lebanon (‫لبنان‬‎)+961
  • Lesotho+266
  • Liberia+231
  • Libya (‫ليبيا‬‎)+218
  • Liechtenstein+423
  • Lithuania (Lietuva)+370
  • Luxembourg+352
  • Macau (澳門)+853
  • Macedonia (FYROM) (Македонија)+389
  • Madagascar (Madagasikara)+261
  • Malawi+265
  • Malaysia+60
  • Maldives+960
  • Mali+223
  • Malta+356
  • Marshall Islands+692
  • Martinique+596
  • Mauritania (‫موريتانيا‬‎)+222
  • Mauritius (Moris)+230
  • Mayotte+262
  • Mexico (México)+52
  • Micronesia+691
  • Moldova (Republica Moldova)+373
  • Monaco+377
  • Mongolia (Монгол)+976
  • Montenegro (Crna Gora)+382
  • Montserrat+1664
  • Morocco (‫المغرب‬‎)+212
  • Mozambique (Moçambique)+258
  • Myanmar (Burma) (မြန်မာ)+95
  • Namibia (Namibië)+264
  • Nauru+674
  • Nepal (नेपाल)+977
  • Netherlands (Nederland)+31
  • New Caledonia (Nouvelle-Calédonie)+687
  • New Zealand+64
  • Nicaragua+505
  • Niger (Nijar)+227
  • Nigeria+234
  • Niue+683
  • Norfolk Island+672
  • North Korea (조선 민주주의 인민 공화국)+850
  • Northern Mariana Islands+1670
  • Norway (Norge)+47
  • Oman (‫عُمان‬‎)+968
  • Pakistan (‫پاکستان‬‎)+92
  • Palau+680
  • Palestine (‫فلسطين‬‎)+970
  • Panama (Panamá)+507
  • Papua New Guinea+675
  • Paraguay+595
  • Peru (Perú)+51
  • Philippines+63
  • Poland (Polska)+48
  • Portugal+351
  • Puerto Rico+1
  • Qatar (‫قطر‬‎)+974
  • Réunion (La Réunion)+262
  • Romania (România)+40
  • Russia (Россия)+7
  • Rwanda+250
  • Saint Barthélemy+590
  • Saint Helena+290
  • Saint Kitts and Nevis+1869
  • Saint Lucia+1758
  • Saint Martin (Saint-Martin (partie française))+590
  • Saint Pierre and Miquelon (Saint-Pierre-et-Miquelon)+508
  • Saint Vincent and the Grenadines+1784
  • Samoa+685
  • San Marino+378
  • São Tomé and Príncipe (São Tomé e Príncipe)+239
  • Saudi Arabia (‫المملكة العربية السعودية‬‎)+966
  • Senegal (Sénégal)+221
  • Serbia (Србија)+381
  • Seychelles+248
  • Sierra Leone+232
  • Singapore+65
  • Sint Maarten+1721
  • Slovakia (Slovensko)+421
  • Slovenia (Slovenija)+386
  • Solomon Islands+677
  • Somalia (Soomaaliya)+252
  • South Africa+27
  • South Korea (대한민국)+82
  • South Sudan (‫جنوب السودان‬‎)+211
  • Spain (España)+34
  • Sri Lanka (ශ්‍රී ලංකාව)+94
  • Sudan (‫السودان‬‎)+249
  • Suriname+597
  • Svalbard and Jan Mayen+47
  • Swaziland+268
  • Sweden (Sverige)+46
  • Switzerland (Schweiz)+41
  • Syria (‫سوريا‬‎)+963
  • Taiwan (台灣)+886
  • Tajikistan+992
  • Tanzania+255
  • Thailand (ไทย)+66
  • Timor-Leste+670
  • Togo+228
  • Tokelau+690
  • Tonga+676
  • Trinidad and Tobago+1868
  • Tunisia (‫تونس‬‎)+216
  • Turkey (Türkiye)+90
  • Turkmenistan+993
  • Turks and Caicos Islands+1649
  • Tuvalu+688
  • U.S. Virgin Islands+1340
  • Uganda+256
  • Ukraine (Україна)+380
  • United Arab Emirates (‫الإمارات العربية المتحدة‬‎)+971
  • United Kingdom+44
  • United States+1
  • Uruguay+598
  • Uzbekistan (Oʻzbekiston)+998
  • Vanuatu+678
  • Vatican City (Città del Vaticano)+39
  • Venezuela+58
  • Vietnam (Việt Nam)+84
  • Wallis and Futuna (Wallis-et-Futuna)+681
  • Western Sahara (‫الصحراء الغربية‬‎)+212
  • Yemen (‫اليمن‬‎)+967
  • Zambia+260
  • Zimbabwe+263
  • Åland Islands+358

    Tim Newton has lived in Thailand since 2011. An Australian, he has worked in the media, principally radio and TV, for 42 years. He has won the Deutsche Welle Award for best radio talk program (public radio Australia), presented over 11,000 radio news bulletins, 3,950 in Thailand alone, hosted 1050 daily TV news programs and produced 2,100 videos, TV commercials and documentaries. He also reported for CNN, Deutsche Welle TV, CBC, Australia's ABC TV and Australian radio during the 2018 Cave Rescue and other major stories in Thailand. As founder of The Thaiger in 2016, Tim is the current English Content Manager for the company, based in their Bangkok HQ.

    image

    Follow Thaiger by email:

    Thailand4 hours ago

    Thailand News Today | Man jailed for threatening PM Prayut’s daughters

    Cannabis4 hours ago

    Smoking cannabis recreationally is still illegal, warns Department of Public Health

    Pattaya4 hours ago

    Yet another necklace theft against an Indian tourist in Pattaya

    Sponsored12 hours ago

    Regents International School Pattaya – the only school in Thailand to offer IBDP and A Level programme

    image
    Health5 hours ago

    The WHO insist monkeypox is not “a gay disease’

    Phuket5 hours ago

    Soi Dog Foundation and DNP rescues monkey chained up for 2 years in Phuket

    South5 hours ago

    Student hit by motorbike on zebra crossing in front of school in Trang

    image
    Join the conversation on the Thaiger Talk forums today!
    Crime5 hours ago

    Phuket thief steals 1,000 baht from elderly woman

    Myanmar6 hours ago

    Burmese authorities confiscate OnlyFans star’s passport, cancels trip to Bangkok

    North East6 hours ago

    Gambling suspects arrested at northeast Thailand resort

    Ask an Agent6 hours ago

    23 things to look out for when viewing a property in Thailand

    Travel7 hours ago

    5 Weird cafes to visit in Bangkok 2022

    Thailand7 hours ago

    Japan provides the key to open Thai EV door

    Road deaths7 hours ago

    Police pickup crashes into motorbike, one teenager dead and another seriously injured

    Thailand7 hours ago

    Restaurant in northern Thailand promises to sell 3 baht noodles despite inflation

    World7 hours ago

    Former South Korean navy member under fire for fighting in Ukraine

    Thailand9 months ago

    Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

    Thailand1 year ago

    Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

    Tourism1 year ago

    Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

    Phuket1 year ago

    Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

    Tourism1 year ago

    Phuket Thai food treats you need to try | VIDEO

    Thailand1 year ago

    Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

    Tourism1 year ago

    In search of Cat & Dog Cafés in Phuket Town | VIDEO

    Thailand1 year ago

    Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

    Thailand1 year ago

    Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

    Thailand1 year ago

    Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

    Thailand1 year ago

    Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

    Thailand1 year ago

    Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

    Thailand1 year ago

    Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

    Thailand1 year ago

    Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

    Thailand1 year ago

    Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

    Trending