Michelin Guide makes a tasty debut in Thailand culinary hotspot

Representatives from the Tourism Authority of Thailand (TAT), government officials, media personalities, and distinguished guests converged at the Okura Prestige Bangkok hotel yesterday for a high-profile press conference for the revelation of Chon Buri as the New City Debut for the Michelin Guide Thailand 2025 edition.

Chon Buri, nestled on the eastern coast of Thailand, emerges as the perfect canvas for gastronomic exploration in the upcoming guide. With iconic locales like Pattaya, Jomtien, and Sattahip, already magnetic hubs for travellers, the province promises a feast for the senses. Its coastal bounty infuses local cuisine with a rich tapestry of seafood delights, ensuring an unforgettable culinary adventure.

Thapanee Kiatphaibool, Governor of TAT, hailed the collaboration between TAT and Michelin as a catalyst for promoting Thailand’s culinary prowess and driving economic growth.

“Today marks a significant milestone in elevating the soft power of food.”

Nithee Seeprae, TAT’s Deputy Governor for Marketing Communications, highlighted the potential of Michelin partnerships in bolstering Thailand’s secondary destinations.

“Renowned chefs opening restaurants here already ignite tourism.”

In a captivating video address, Gwendal Poullennec, International Director of the Michelin Guides, extolled Chon Buri’s cultural richness and culinary heritage. His anticipation for exploring the province’s gastronomic landscape echoed the sentiments of food enthusiasts worldwide.

Chon Buri’s culinary pedigree extends beyond its famed Sriracha sauce origins. Esteemed eateries like Sri Trat and Burapa Eastern Thai Cuisine have already captivated palates in Bangkok, signalling a renaissance in eastern Thai cuisine. With the guide’s spotlight, hidden culinary gems are poised to dazzle even further.

Enter Mark Wiens, the influential travel and food blogger, adding his voice to the chorus of praise for Chon Buri’s gastronomic scene. With over 10.5 million YouTube subscribers, Wiens hailed the province’s selection for the guide as a monumental achievement, reported Prestige.

Wiens tantalised taste buds with tales of Chon Buri’s seafood delights and unique delicacies, envisioning a tourism boom for the region. His advocacy for promoting local communities through Michelin-anointed restaurants resonated with attendees, hinting at a delectable future for Chon Buri’s culinary landscape.