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Lazada, Shopee go head to head in attracting more online shoppers

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Lazada, Shopee go head to head in attracting more online shoppers | Thaiger
Photo via Shopee

The Internet shopping websites of Lazada and Shopee are going head to head as they are competing for more online shoppers. The economic downturn has prompted more efforts to attract new shoppers just as the festive sales season is right around the bend.

Thanida Suiwatana, chief business officer of Lazada Thailand, says the Covid-19 pandemic has spurred a new trend in online shopping. And, according to a joint report by Google, Ban & Company, and Temasek, Thailand’s e-commerce surged by 81% in 2020.

“Thailand’s e-commerce continues to grow even in the pandemic due to the rise of new digital consumers. Online shopping has become a new habit for consumers amid the new normal.”

Thanida says the pandemic has split consumers into 2 groups with 1 being unaffected by it and the other being affected. She says Lazada has adjusted to meet the demands of the 2 groups by offering low-price products for those financially struggling, with the other group picking up the slack by spending 2 to 3 times as much as before the pandemic.

The group that was unaffected has been using the LazMall for finding quality products, as it focuses on premium brands. Thanida says Lazada, an Alibaba subsidiary, is committed to its consumer-first policy. She says Lazada will strive to create brand differentiation and to support vendors’ business growth on the platform by using new technology.

Lazada is preparing now for a large sales campaign to celebrate Surprise Birthday Sales from March 27-29. Those who log on to shop will see discounts, cashback incentives and vouchers during the 2 day sale.

“We expect this birthday campaign will see orders grow 15 times compared with the normal period.”

Shopee, which is Lazada’s major rival, also expects to see the biggest growth in terms of new shoppers and sellers this year. The online shopping website is featuring a 4.4 mega shopping days for 2 weeks until April 4.

Lazada’s major rival Shopee said the platform expects to see the biggest increase in terms of new shoppers and sellers this year, according to senior marketing manager Suchaya Paleewong.

“Sea Group will synergise more to strengthen ecosystem range from Shopee platform, payment and logistics. We see luxury products in our Premium Mall selling well as users who are not affected by the pandemic still have purchasing power.”

The firm also rebranded its online payment platform AirPay to ShopeePay in Thailand, making it the first in Thailand to do so. Online payment via ShopeePay has quadrupled from 2019 to 2020 across Asean.

SOURCE: Bangkok Post

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2 Comments

2 Comments

  1. Avatar

    Stebbings

    Thursday, March 25, 2021 at 8:39 pm

    As a lazada customer the main problem is that nearly all products are sourced from china and this means weeks of delay.i think this true of shoppee too. to get to the standard of amazon next day delivery is not possible in thailand

  2. Avatar

    James R

    Friday, March 26, 2021 at 3:59 am

    I have used Lazada many times over the years and most of the deliveries are done within a few days.

    Look for what you want online and then check the prices on Lazada and they are usually cheaper.

    Plus there is the option to pay cash on delivery so you can check the goods before paying, a great service, it is as good as Amazon.

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Ann Carter is an award-winning journalist from the United States with over 12 years experience in print and broadcast news. Her work has been featured in America, China and Thailand as she has worked internationally at major news stations as a writer and producer. Carter graduated from the Walter Williams Missouri School of Journalism in the USA.

Technology

First Thai-made satellite to launch in 2023

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First Thai-made satellite to launch in 2023 | Thaiger
PHOTO: "Wait, you're telling me Koh Phangan has a 'Full ME Party'?!"

The first Thai-manufactured satellite, named the TSC-Pathfinder and designed to survey Earth’s natural resources, is planned to be launched in 2023. The launch is part of a schedule by the Ministry of Higher Education Science Research and Innovation’s developing space technology programme to launch 5 small satellites between 2021 and 2027. Space engineering development and application, research and development, and educational and industrial support will be the focus of their new programme. The TSC Pathfinder’s project manager reported that a minimum of 15 staff members on the project would be trained in China within the next year about the construction and engineering of satellites.

While Thailand did officially launch a satellite last year, it was manufactured in the Netherlands and launched in French Guiana. The Thai-made satellite is the first thing in space made in Thailand, aside from some trees on the International Space Station.

It’s exciting to see Thailand enter the space race, although some people are critical, asking if the big price tag on a project like this will actually benefit Thailand and its citizens. Many people have posted publicly on social media pointing out that, while the government spends heavily on advanced space technology, many Thai people are struggling with poverty.

MHESI Minister Anek Laothamatas believes that developing space technology would definitely be beneficial for future investors because of the expansion of advanced technology into everyday life for so many people. He believes that while the launch of these satellites is just establishing of the basic infrastructure needed to develop the technology further, the field will actually create a lot of jobs and stimulate the economy in the long run.

“The space technology business will be able to create start-up businesses related to space technology and in doing so elevate the country’s economy.”

The MHESI have planned five satellite launches between now and 2027:

  • The TSC-Pathfinder, launching in 2023 to survey natural resources
  • The TSC-1, launching in 2025 to survey the Earth
  • The TSC-PFT1, launch date TBD to probe dual-system technology
  • The TSC-PFT2, launch date TBD to analyze a system of sending and receiving signals in a low-frequency-X band
  • The TSC-2, launching by 2027, to use the developments of the third and fourth satellites in order to reach the Moon’s orbit

SOURCE: Bangkok Post

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Expats

The challenges for the digital nomad in Thailand | VIDEO

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The challenges for the digital nomad in Thailand | VIDEO | Thaiger

Ah yes, the challenges of being a digital nomad in Thailand. What is a digital nomad? People who can do their job anywhere in the world with just a laptop, tablet and wi fi (preferably free wi fi). Thailand has the scenery, wi fi access, speed and lots and lots of coffee shops (with excellent coffee these days).

But there are also lots of challenges that make Thailand not quite the perfect haven for the digital nomad. Kay from Hey Big Mango checks out the challenges faced by digital nomads in today’s program.

Some more information about the Smart Visa and digital nomads HERE.

Here’s a link to more of Kay’s content.

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Technology

Personal Data Protection Act might be delayed to give businesses more time to prepare

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Personal Data Protection Act might be delayed to give businesses more time to prepare | Thaiger
Photo by Tech Daily for Unsplash

The launch of Thailand’s Personal Data Protection Act, set to go into effect in June, might be delayed to allow small and medium-sized more time to prepare for the new regulations.

The new Digital Economy and Society Minister Chaiwut Thanakhamanusorn says that if the public has negative views about the new legislation, then the ministry might discuss whether to defer or amend the act.

Rumours that the PDPA will be postponed until the end of this year seen more likely as members of the Personal Data Protection Committee have yet to be appointed. This committee is necessary to approve any follow-up legislation.

Several associations are requesting the deferral and enforcement, saying that they lack the readiness to comply with the new regulations, in particular associations in the travel and automotive fields. They fear that nefarious people may exploit loopholes in the law to abuse businesses to benefit themselves personally. The legitimate fear of abuse have led to the drafting of supplemental legislation addressing complaints, consent procedures, and expert panels, but will require approval by the short-staffed committee.

The Personal Data Protection Act was originally published in May of 2019 but immediately deferred for one year allowing a grace period for members to comply. In May 2020 the cabinet agreed to another postponement in enforcing most of the sections of the PDPA to give the public and private enterprises affected time to comply and rework internally, and also to reduce costs during the Covid-19 pandemic.

Meanwhile, the Digital Economy and Society Minister has pledged to assign priority to 5G, a national digital ID, fake news suppression, and a government cloud. They have set goals to address a 5-point plan that they will focus on:

  • First, the ministry will concentrate on helping people gain access to innovation and technology.
  • Second, they will strive to manifest an ecosystem that will be more amiable to a digital economy in the future.
  • Third, the ministry will pursue digital infrastructure development including the 5G rollout and “smart cities”. 500 million baht has already been earmarked by the government for 5G projects in various fields including education, farming, and manufacturing.
  • Fourth, the ministry plans to build people’s trust in the digital ecosystem especially for cybersecurity and electronic transactions. They aim to develop a legal framework and how to enforce it.
  • Finally, plans are underway to protect people from abuse on the internet especially on social media.

SOURCE: Bangkok Post

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