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Hoteliers to discuss how to revive Thailand’s crippled hospitality industry

Caitlin Ashworth



PHOTO: Unsplash: Andreas Brucker

The hospitality industry has taken a beating from the pandemic and a 2 year revival plan is now in the works to at least address the urgent problems faced by Thai hotels and hospitality outlets. The Tourism and Sports Ministry is holding a brainstorming session and around 15 hotel operators are expected to join to discuss recovery solutions for the battered industry.

Some top executives are planned to pitch in on revival plan including those from Dusit International, Erawan Group, Asset World Corp and Minor Hotels. After those from the industry weigh in on possible solutions for the plan, the proposals will be discussed at the November 24 Tourism Authority of Thailand meeting. TAT governor Yuthasak Supasorn says that if needed, they’ll request an additional budget for the plan.

A main problem with Thailand’s tourism industry is the income gap. Some companies are benefitting from the reboot of domestic tourism, while other companies are still struggling to make ends meet, Yuthasak says. Others have already gone out of business, never to re-open.

Tour bus workers have been hit hard by the pandemic and 70% of all bus workers temporarily lost their jobs, according to Thai Transportation Operators Association vice president Jiradej Huayhongthong. He says tour operators have not been able to benefit from recent tourism schemes, which have been aimed at helping hotels and airlines, and suggests that future plans include tour operators.

SOURCE: Bangkok Post


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  1. Avatar

    Ray W.

    Monday, November 16, 2020 at 12:34 pm

    “A main problem with Thailand’s tourism industry is the income gap”, LOL. This is like property management meeting to address why the building is getting so hot and discussing the broken AC… but not the fire that burning the place to the ground. How about we talk about THE MAIN problem – we aren’t letting tourists in the country. It would seem we should probably start with that… unbelievable.

    • Avatar

      Khun plastic

      Monday, November 16, 2020 at 1:00 pm

      This is all dotting the i’s and crossing the t’s stuff.
      If you don’t allow tourists to visit the hospitality industry will die in an instant.
      Why can nobody see this elephant in the room!
      Truly amazing Thailand.!

  2. Avatar

    7.62mm of darwin

    Monday, November 16, 2020 at 12:56 pm

    Even if you did allow tourists to enter Thailand most countries still wont let people OUT so it is moot. The mortality rate is ridiculously low and is being manipulated for yet more power over the people. Victoria here in oz is almost a police state run by a meglamaniac by the name of Andrews. The truth is covid is the genie out of the bottle and you cant put him back so he must be absorbed. Since vaccine is primarily an attenuated form of the disease its application to the aged will kill them so where are we.

  3. Avatar

    jesus monroe

    Monday, November 16, 2020 at 1:03 pm

    Correct Ray. Until they open the borders and stop being elitist about who they let in it’s all bullshit. Did I forget to mention that many tourists are now poor too. I would love to come to Thailand again but not with all those rules….forget it

  4. Avatar

    David Jackson

    Monday, November 16, 2020 at 2:04 pm

    “Revival Plan”….really?!

    It’s not rocket science and my five year old children get it. Here, I will make it simple…

    X=number of tourists needed to break even.

    Y=number of tourists allowed in the country.

    If X>Y then hotel closes.
    If Y>X then hotel has a future.


  5. Avatar

    Mike Frenchie

    Monday, November 16, 2020 at 2:21 pm

    They better to hurry up.
    Minor group (probably the best of breed of the Thai hospitality industry), the hotel part, has less than a year of “cash-burning” before filing for bankruptcy and the restaurant biz will be history much before that.
    The boss of the group is a wise businessman who sees what to do but who in the government will lesson to him? Hundreds of thousands of jobs are on the line…

    • Avatar

      Khun plastic

      Monday, November 16, 2020 at 2:56 pm

      Nailed,he’s obviously very good to have that amount of cash/line’s of credit available for a rainy day.
      When prudent experienced buissness folk such as this man can get nowhere what chance do the rest have.
      Do not know the man but have stayed at a few of his properties and found them all to be world class.

      • Avatar

        Mike Frenchie

        Monday, November 16, 2020 at 4:44 pm

        And Minor group is 70% outside Thailand for the hotel part (the Spanish season was not great but enough to survive). Imagine if you group is 100% Thai based… you will not reach next high season.

        • Avatar

          Issan John

          Monday, November 16, 2020 at 6:15 pm

          Yes and no.

          ‘Yes’, it’s 70% in Spain, but ‘no’ it’s not enough to survive on either international or domestic tourism as both have collapsed. Spain isn’t going to lift its lockdown anytime soon, so that part of his group will only “survive’ if it’s propped up by the 30% in Thailand which is why he’s understandably desperate to salvage anything from the disaster.

          The simple reality is that there is no solution until there are reliable tests and an effective vaccine, which will probably take another year at best, and the global economy recovers from the recession which may take considerably longer.

          As the Seychelles has shown beyond too much doubt, throwing the borders open only brings back a very small fraction of the tourists and that’s when there’s little competition.

          There simply is no answer, and any attempts at a short term solution for the international tourism sector would only cause medium and long term damage to the rest of the economy and the country and people just have to accept that and admit it, as Vietnam has.

  6. Avatar

    Mike Frenchie

    Monday, November 16, 2020 at 2:24 pm

    “Some companies are benefitting from the reboot of domestic tourism”

    “Travel together” is a failure… anyway who except few people working for the state WITH big salaries (very rare) will travel right now? Nobody? Most Thai tourists are drinking beer on Jomtien beach spending 500 THB/day… that’s the reality.

  7. Avatar

    Patrick Nouvel

    Monday, November 16, 2020 at 2:47 pm

    Ok big groups have their specific problems, who is there for the thousands of small & medium independant hotels closing for good now & fast since big talkings only unfolloed by real confirmed measures like BS sooft loans?

    • Avatar

      Mike Frenchie

      Monday, November 16, 2020 at 4:47 pm

      Nobody… small independent hotels will probably not reach next next Xmas… best is to lay off everybody and freeze the loans.

      • Avatar

        Issan John

        Monday, November 16, 2020 at 6:18 pm

        Agreed 100%, Mike Frenchie – N-O-B-O-D-Y.

        There is no solution, in Thailand or anywhere else. Shit happens, and it’s as simple as that.

  8. Avatar

    Don R

    Monday, November 16, 2020 at 9:22 pm

    You make your bed, now you sleep in it.

    The establishment has demonstrated historically poor judgement this year. There ought to be consequences for what they’ve done:

    135 million face malnutrition
    30 million face starvation (333% increase)
    Over 200 million face extreme poverty (first increase since 1990)
    872 million children unable to return to school
    Child mortality to increase by millions due to disruptions in healthcare systems
    $19 trillion increase in govt debt
    $12 trillion in economic loss
    $3.5 trillion in lost wages
    245 million jobs lost

  9. Avatar


    Tuesday, November 17, 2020 at 12:24 pm

    You don’t need a meeting! Just open up the country. Covid test prior to Arival. If all clear have a great holiday no quarantine. Why are we deleting month by month.

  10. Avatar

    West Tiger

    Tuesday, November 17, 2020 at 2:04 pm

    The obvious answer is to let in Farangs who are married to Thai ladies and can proof it and people who have kids here with Thai ladies and can proof it. It’s nice and simple, so probably won’t happen

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Caitlin Ashworth is a writer from the United States who has lived in Thailand since 2018. She graduated from the University of South Florida St. Petersburg with a bachelor’s degree in journalism and media studies in 2016. She was a reporter for the Daily Hampshire Gazette In Massachusetts. She also interned at the Richmond Times-Dispatch in Virginia and Sarasota Herald-Tribune in Florida.

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