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Why is Thailand’s PropTech market so valuable…

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Why is Thailand’s PropTech market so valuable… | The Thaiger
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… and who will come out on top in the battle of the portals and hybrids, 2020 and beyond?

How big is the Thailand economy? Is Thailand just for tourism?

The explosive growth in the economy has now placed Thailand as the second largest economy in Southeast Asia. With over 70 million people now residing in Thailand, the country boasts one of the lowest unemployment rates in the world, and is now one of the great emerging markets success stories.

The common misbelief is that tourism is the main driver (9% of GDP), but industry and manufacturing in Thailand make up around 50% of the total GDP of the country. This has led to a booming Thai Baht (THB) along with a thriving growing economy.

Thailand is cheap? How much is a 3-bedroom villa by the beach?

Just like the question above, there is a common perception that Thailand is cheap. In the last decade the appreciation of the Thai Baht against all major currencies along with the large influx of tourists driven to Thailand, prices have risen exponentially. Thailand is now by no means cheap, and the core cities like Bangkok and Phuket has seen prices in real estate rocket over the past years. Thailand offers some of the most exquisite real-estate in the world, with some amazing beach side properties, and no, it’s no longer cheap.

Where do we go to buy property? My friend Dave knows someone…?

Since 2010, the way that people search for homes in Thailand has completely changed. Previously the ‘mom and pop’ stores that dominated the highstreets have slowly washed away. Most expats living in Thailand previously knew another expat that sold property. Everyone had a mate called ‘Dave’ that knew very little about real estate but was selling it as the foremost ‘expert’. These days are over and ‘arise’ the new era of PropTech companies.

What are PropTech companies and who are the players?

The word PropTech has been massively overused. Companies providing not much more than a marketplace (like Craigslist or Gumtree) have now defined themselves as PropTech’ companies. You would hope that organisations bearing this name would help evolve the process of selling real estate, but instead their core focus is on selling advertising to agents and property developers.

The Thailand market is very fragmented with no clear dominant player. Although there are leaders in both the local Thai market and international market, not one company has yet shown the way. Below is a breakdown of the top 5 players based on our observations.

Why is the PropTech market in Thailand so valuable? How much is it worth?

PropTech companies in western markets have evolved and now carry very large valuations. Currently we are in the era of valuations based on revenue and not core profit, driven by the IPO’s and domination of tech companies globally.

Comparisons can be drawn against western markets such as the UK, where Rightmove who is the clear leader is valued in excess of US$7.5 billion… yes, that’s Billion with a capital B. The company is trading at around 20x its annual revenue (2018). This trend exists across all core established western markets with REA Group in Australia and Zillow Group in America showing similar trends.

This has got many in the emerging markets very excited, with the rapid growth of the economies in Southeast Asia. With a quickly scaling population and growing GDP and every evolving property market, we expect there to be the rise of the new billion-dollar PropTech player to be a definitive guarantee as opposed to a what if. It’s not really if for Thailand, it’s now just a case of how quickly the market consolidates.

Why is Thailand's PropTech market so valuable... | News by The Thaiger

 

Why is Thailand's PropTech market so valuable... | News by The Thaiger

♥ Traffic – We estimate around 1.9m sessions, making this platform the most popular according to our statistics. Established in 2007, 13 years has seen DD grow to be the market leader, focusing on sales and rental clients.

♥ Brand Recognition – DD most definitely has the best brand recognition domestically. This is down to the large audience and the scale of the parent company Property Guru who also hold No.1 positions in multiple regions.

♥ Inventory – DD has a lot of properties listed by owners and agents. This is a minefield but defiantly has the largest stock count of all platforms.

x Transparency – DD favors paid listings as ‘exclusive’ which just means that the agent or owner has paid. This is not representative of what the consumer is looking for. Also multiple agents listing the same units at invalidated prices creates misinformation for consumers.

x Lack of Innovation – The market has been waiting for DD to innovate but it seems that they have just stood still. We’re not too sure if this is to do with the fact that Property Guru was about to IPO and they wanted stability, but the company has not really innovated in the market.

x Agent Focused – DD is purely built around revenue from agents and developers. They are effectively a marketing platform for these actors and their focus on helping consumers is limited.

Our Verdict is 8/10 – There is no denying that this is the biggest platform currently. Lots of traffic and visitors but a lack of innovation leads DD open to being toppled and that will be a slippery slope for the company moving forward. Consumers are bending towards products that offer more value that just pure listings so will be interesting to see how DD develop over the next 5 years.

 

Why is Thailand's PropTech market so valuable... | News by The Thaiger

♥ Growth – DOT has grown over the last few years to become a number 2 in the market. They have 2 brands Thailand property and Dot Property which is effectively the same platform in English and Thai languages. Between both platforms they serve a lot of users.

♥ Strong EN/TH – DOT has both dotproperty and Thailand-property brands which are both very strong in the respective Thai and English languages. This company is the only platform to lead in catering for both markets.

x Conflict – DOT is a real estate portal that serves agencies, but also owns its own agency called Homes Thailand that sells real estate in Thailand. Throughout the supply chain, the company chooses to empower their customers but also competes in the same business as their customers

x Quality vs Quantity – After speaking to multiple agents, there are many disgruntled with the quality of lead flow that DOT provides. Once logged into the platform, DOT then tracks user’s behavior on site, and sends potential leads without the consumers consciously requesting. Not sure how scalable this tactic is especially with global growing concerns regarding use of data.

x Agent Focused – Like the other portals, DOT is focused on empowering the agents and not the consumers (buyers or renters). Their revenue streams are linked heavily to developers

Our Verdict is 7/10 – DOT has seen an amazing growth strategy predominately fueled by its parent companies. Now the acquisition by Lifull puts the two largest aggregators (Mitula and Trovit) together, empowering DOT and Thailand-Property by sheer force. The core downside is the absolute conflict of interest (Homes Thailand) which the wider market is unaware of, but have limited choices to diversify.

 

Why is Thailand's PropTech market so valuable... | News by The Thaiger

♥ Transparency – FazWaz does not take payments from home owners, agents or developers to rank listings. Properties are rank by machine learning, that serves consumers what they are looking for as opposed to showing properties that people have paid to feature.

♥ Quality – The company has a centralized team that qualifies every buyer or renter that comes through their platform. Only leads that are fully qualified are passed to either the owner, developer or agent, so this results in a much better customer experience.

♥ Innovation – FazWaz mission is to ‘make buying a property as easy as renting one’. This has led to lots of innovative technologies that facilitates the sales process. The company is talking about dynamic pricing, live auctions and selling property online, in a bid to evolve the Thai real estate market.

♥ Consumer Focused – Because FazWaz is a hybrid model, their core user base is the home owners and consumers. This puts a consumer first focus on their business model which leads to added value through the supply chain.

♥ Search – Moving towards 2020, you would expect that map-based search is the default for all companies, but so far only FazWaz has managed to adopt this. With the golden rules of real estate being, “location, location, location”, FazWaz finds an easy way to help the users navigate.

x Market Share – FazWaz is relatively new to the scene (formed in 2015) and has been growing but is still relatively small in relation to the leaders.

Our Verdict is 8.5/10 – FazWaz is working to change the way people buy properties in Thailand and is a standalone offering in the market. The company is really innovating in providing solutions for real market problems. Currently, its still not one of the most trafficked platforms but if the growth continues down the same trajectory, FazWaz will probably become the dominant player in the Thailand ecosystem.

 

Why is Thailand's PropTech market so valuable... | News by The Thaiger

♥ Data – Baania has become the data kings of Thailand providing the most useful data to the market. There has been a real focus around this aspect providing as much information about projects, regions or the overall market.

♥ Inventory – Baania boasts probably the most up-to-date inventory on projects across Thailand. They literally have every project with up-to-date reviews, information on builds and much more

♥ Innovation – Baania is pioneering some interesting innovation that includes price estimates and locations scores. This are similar to what is available in the USA market, but updated to Thailand. A lot of their inspiration comes from Zillow / Trulia.

x Too Much Data – Similar to this being a positive it can also be a negative. Some users don’t want to be overloaded with data, and just want to simplify the buying process. Some of this should be restricted to professional investors who will find this information more useful

x North Focus – Baania has launched out of North Thailand, and the focus is clearly on the northern regions. They are coming more south but have yet to gain market share in the core markets such as Bangkok and surrounding regions.

x Unclear Focus – We are not sure if Baania knows their end game. Are they trying to be a portal, agency, bank or something else? Trying to be the everything of real estate, will probably confuse users and dilute this mission

Our Verdict is 7.5/10 – Baania is a clear one to watch. They are doing some really interesting things in the market, but face stiff competition from DD and DOT who have significant comparable market share. The do have a very compelling offering and if they grow market share, they could provide a real challenge to the leader’s dominance.

 

Why is Thailand's PropTech market so valuable... | News by The Thaiger

♥ Bangkok – Hipflat are certainly well known in the capital city. They pioneered search by project in Thailand and have historical gains in both search and branding that has allowed them to maintain a key status in the main region in Thailand.

♥ Projects – Hipflat rank online very well for buildings across Thailand. If your looking for a specific building or project you are almost sure to find the Hipflat site in some capacity.

x Innovation – Once the golden child of innovating the Thailand PropTech market, Hipflat has somewhat stood still in recent years. There was a shift towards blockchain (buzzword for 2017) but nothing more has really happened on the platform.

x Growth – Hipflat was once viewed as a number 2 positioned marketplace, but DOT has now far surpassed them. The numbers that we are viewing, Hipflat is bouncing up and down but not moving forwards.

Our Verdict is 6.5/10 – Hipflat was the poster child of Thai tech startups, has slowly fallen away from the top. The business really needs to shift around, to become competitive again. They still have some core advantages and will be interesting to see how they move forward in 2020. The lack of growth really diminishes their overall score.


Overall verdict – With DD owned by ProperyGuru and DOT owned by Lifull, in order for another player to compete and challenge for market dominance one of two things will need to be achieved. The most obvious is consolidation of lower players into a bigger entity to gain market share.

The later and more difficult option is for one of the companies to provide real innovation in a market lacking in transparency. FazWaz and Baania are definitely the ones to watch as they provide the biggest disruption to the current market. DD need to capitalise on their position and DOT needs to become more transparent about their business before alienating the market.

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FazWaz accelerates growth in SE Asia property market with latest funding round

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FazWaz accelerates growth in SE Asia property market with latest funding round | The Thaiger

FazWaz, a leading real estate transaction marketplace headquartered in Bangkok, has raised a new round of funding to accelerate growth into 2021. Serial investor and Online Marketplaces Chairman Simon Baker via CAV Investment Group says he’s been closely following FazWaz for the last 3 years since they first attended our Property Portal Watch Conferences in 2017.

“I believe that their mission to use technology to streamline the end-to-end real estate transaction process is the future for real estate sales. Brennan Campbell and his team are very well positioned to be a global leader in real estate e-transactions.”

The latest round of funding will be used to invest further into the marketing, data and technology to ultimately drive FazWaz brand awareness and grow its market share. FazWaz had gone against the traditional startup route and remained 100% bootstrapped for its first 4 years of business while showing 100% growth year on year.

Also participating in the funding round for FazWaz were 500Tuk Tuks, Aries Capital (Indonesian family fund), and Alpha Founders Capital.

Having been launched just under 5 years ago by expat entrepreneurs Paul Trayman, Brennan Campbell and Michael Kenner, the brand has expanded across south east Asia with the latest country launch being Cambodia in November. The portal is looking to digitise property transactions in the country and can count some 500,000 visitors per month to its main Thai site having overtaken some big names to rank in the top 3 property portal sites in the country.

Brennan Campbell, Founder & CEO of FazWaz, says that we now live in an on-demand, digital-first society where users want efficient access to products and services at the click of a button.

“The real estate industry is no different and users are demanding a better online search and offline service experience. As a mission-driven business, the funding and expertise brought on in this round of investment moves us closer to our goal of empowering consumers to make more efficient and informed real estate decisions.”

FazWaz is one of an increasing number of property marketplaces with an end-to-end model that seeks to bring transactions online with users able to make an offer directly on the platform.

Johannes von Rohr, General Partner at Alpha Founders Capital says that Thailand’s proptech (property technology) scene is seeing an exciting amount of activity with two well-known major M&A deals in 2020, one being for Kaidee.com and another being Hipflat.com.

“At the same time, a large amount of investment pours into startups tackling the fragmented real estate market. FazWaz re-envision the real estate sales process with technology. We are excited to back FazWaz as they now enter into the next significant phase of growth.”

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What has the pandemic taught hotels about luxury. Is ‘less’ more?

The Thaiger

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What has the pandemic taught hotels about luxury. Is ‘less’ more? | The Thaiger
PHOTO: The Naka Island - The Luxury Travel Expert

by Anthony Lark

“Let’s say goodbye to all that stale pretence and manufactured pomp”

Until the collective nightmare that was 2020, many of the so-called high-end hotels had a reputation for trying to convince guests to pay for often dingy guestrooms lacking any real views inside an otherwise ornate structure with a storied, celebrated past, where the first impression was a check in often akin to applying for a bank loan. Defined as “luxury”, in the good old days they got away with it.

Over the thirty years I spent running Amanpuri and Trisara on Phuket, I heard hundreds of people complain of feeling ripped off at “legendary” and “iconic” hotels by staff that rudely treated them as anything but guests.

How many of us did not tip the head waiter after dinner on the first night, to return the next evening and find ourselves stashed at a table by the kitchen door, or getting ushered past the prime and utterly empty deck chairs (with a book on them) by an indifferent pool boy rushing to count his bounty at the pool bar.

As we in the hotel business look towards vaccine jabs while collectively praying for people to start travelling again, let’s say goodbye to all that stale pretence and manufactured pomp. Emerging from the darkness that was 2020, we hoteliers need to consider that life will not bounce back to all that, nor should it. Good riddance to the seller’s market when hotels could charge like the light brigade for sub-par accommodations and indifferent service while expecting our guests will automatically keep coming back for more.

Merriam-Webster ‘luxury’ definition #1: a condition of abundance or great ease and comfort.

“There will always be people willing to pay,” said the late, great Natale Rusconi of the Cipriani in Venice and Splendido in Portofino.The size of the room didn’t matter, he observed, nor did the price of a cup of coffee, as long as they felt cocooned in an ‘exclusive’ world with an established reputation of being the “best.”

A classic negroni or a plate of risotto on the terrace at Cipriani is luxurious, not so much because of the ingredients of the food and beverage (although it is the best), but because it’s a rare experience.

Sonu Shivdasani, owner of Soneva resorts, hits it on the head when describing luxury.

He points out “Our external communication focuses much more on our brand proposition of “Inspiring a Lifetime of Rare Experiences”.

For example, we touch upon the point of our guests being able to walk barefoot for a week. This is rare and hence a luxury.

Change is in the luxe-wind

There is definitely change in the post-covid wind. In virtual conversations with many wealthy, well-travelled former guests of mine living in the northern hemisphere, they are explicit about what they yearn for on the other side of their drawn-out lockdowns.

These people are the ones who every year asked me for the largest villa with the bluest views and the most kitted out yacht for a day on the Andaman Sea and now I sense they seek something distinctly less material. While I am not surprised to hear them in their Bel Air mansions and apartments overlooking the River Seine asking for deals, what they say next piques my interest. “Anthony, I don’t need the presidential suite when we come back,” they say without a whiff of disappointment to downgrade. They are increasingly asking not for the specs on yachts but for news of wellness offerings and rare, secret local experiences.

One company already excelling in this beyond luxury space is Six Senses, purchased in 2019 by the behemoth InterContinental Hotels brand but left to run relatively independently under CEO Neil Jacobs. In interviews and on panels throughout the pandemic, Jacobs has spoken often of his personal aversion to the very word ‘luxury’ as well as to ‘exclusivity,’ which he sees in direct opposition to Six Senses’ holistic ethos.

Community engagement, he argues, is not only an aspect of the brand’s sustainability guidelines but also critical to “the intrinsic value of the content around what is being offered” at each individual property.

Like Jacobs, I noticed even before Covid that bragging rights back home no longer focus solely on price-tagged acquisitions. Those same guests who regaled me during lockdown with tales from their past travels, talked about meaningful encounters with Bhutanese textile weavers, Portuguese sourdough bakers, Colombian coffee farmers or Thai fishermen with whom they shared meaningful encounters on immersive, often unexpectedly transformative journeys. Perhaps we all learned in lockdown that these memories endure far longer than we can linger on even the most decadent bed linens or the hotel’s fluffy-as-a-cloud bathrobes.

Even before any of us had given a thought to wet markets in Wuhan, our industry was abuzz with these ‘experiential’ and ‘transformational’ travel offerings, and we see smaller, more nimble independent hotels and resorts luring guests away from staid grand dames of the past, while commanding higher rates.

I suspect we will now enter a new era, best described by Morris Sim, one of the smartest marketing minds I know.Travellers he predicts, will be embracing the idea that “ luxury is the outcome of an experience, not a product.”

Merriam-Webster luxury definition #2: something adding to pleasure or comfort but not absolutely necessary.

To be clear, this is not a rallying cry to spend amidst an economic crisis. Luxurious experiences may be as humble as a thoughtful gesture or act of kindness by a staff member. It’s surprising our guests on their return to the hotel room to find their laundry cleaned, folded and tied with a beautiful bow, or that feeling of being cared for to discover one’s toothpaste, sunscreen and deodorant arranged like tiny soldiers on the bathroom vanity.

Going forward, those hotels that also help guests to make meaningful, immersive connections with the surrounding culture and environment while also delivering unpretentious, anticipatory service with thoughtful human touches will redefine luxury.

Merriam-Webster luxury definition #2b: an indulgence in something that provides pleasure, satisfaction, or ease

Throughout the heady 1990s, we opened a new Amanresort every year or so. While now considered places of beauty that were undeniably desirable, they were initially revolutionary upstarts compared with the most famous resorts of the 70’s and 80’s where gold sink taps stood out against bathrooms laden with Carrera marble.

Into this arena where remote controlled toilets that blew air on your arse were regarded as luxurious, Adrian Zecha’s vision for each Aman was unashamedly simple in design and utterly lacking in superfluous finishing’s. The late architect Ed Tuttle, who mastered this design of understatement used to tell his team (including his lead designer Pin Tan, who now holds that title at Six Senses) and clients that “it’s not about embellishment, it’s about owning the space.”By this he meant that humans are most at ease in spaces that function well when for them rather than for shelter magazines and marketing brochures.

As we look towards leaving hibernation behind, I strongly believe our guests will gravitate to uncluttered places where simplicity reigns, where they can look better and feel better about their emergent selves and where they can enjoy consequential encounters with fascinating strangers, after feeling cut off for so long.

At Trisara Phuket, the team here serves local residents and Bangkokians down for the weekend gourmet Thai-inspired lunches prepared by chefs under a Thai carved sala roof overlooking a charming lake at the resort’s nearby working farm, engaging with locals tending the farm while keeping comfortably cool and exquisitely sated.

My personal view is that successful hotels must throw off any remaining shackles of our industry’s past definitions of ‘luxury’ and pivot towards delivering authentically local guest experiences and anticipative service that surprises and delights.

Are we headed towards a new paradigm where our job is to nurture the “outcome of the experience” rather than the showmanship of counting threads of Egyptian cotton and embroidering initials on pillowslips?

What has the pandemic taught hotels about luxury. Is 'less' more? | News by The Thaiger

Anthony Lark is the founding and current president of The Phuket Hotels Association. He also runs his own luxury hospitality company focused on resort and residential villa design & master plan concepts, plus management auditing of existing properties as hotels prepare for a post-covid world.

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Thai Airways to resume flights from Bangkok to Chiang Mai and Phuket

Caitlin Ashworth

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Thai Airways to resume flights from Bangkok to Chiang Mai and Phuket | The Thaiger
PHOTO: Thai Airways

After nearly 9 months on the ground due to the coronavirus pandemic, along with problems balancing their accounts, Thai Airways will resume flights between Bangkok and Chiang Mai as well as Bangkok and Phuket later this month. The flights will start back up on Christmas day.

Flights from Bangkok to the 2 key tourist provinces have been grounded since April 1. Starting December 25, the airline will run 3 flights a week on both routes. A source told the Bangkok Post that the new schedules will run until at least February 28.

Thai Lion Air, Thai Air Asia, Nok Air, Thai Smile, VietJet Air and Bangkok Airways have returned to the domestic skies since July and slowly adding frequency to their routes.

In addition to resuming the domestic flights, the Thai Airways is relaunching some international flights from January 1 to March 27 including weekly flights to Frankfurt, London, Copenhagen, Sydney, Seoul, Manila, Taipei and Osaka. Flights from Bangkok to Tokyo will be available 3 times a week and flights from Bangkok to Hong Kong will be available every day.

Thai Airways has been tackling bankruptcy throughout the lockdown and trying to make up for more than 300 billion baht in losses. Since many flights were suspended due to travel restrictions, Thai Airways has tried to make money by business ventures on the ground, like a pop-up restaurant serving in-flight meals and selling off unwanted equipment from their warehouse. There also disposing of much of their older fleet, including all of their Boring 747-400s.

SOURCE: Bangkok Post

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