Connect with us


Villa Market expansion caters to Phuket yachties [VIDEO]

Legacy Phuket Gazette



Villa Market expansion caters to Phuket yachties [VIDEO] | Thaiger
Villa hopes to build on its success at the Boat Avenue shopping street.

PHUKET: Villa Market is set to slice off another slab of the imported groceries market in Phuket when it expands to Boat Lagoon. The new branch, set to open in early 2015, is designed to tap into the yachtie-catering market and to position itself as the go-to grocer, as development in Koh Kaew booms.

Phuket is already home to two of the three Villa Market stores with the highest spending per capita, with Laguna taking the number-one position and Hua Hin keeping the Chalong branch at bay, making it the third highest out of 34 stores in Thailand.

Both the Chalong and Laguna stores, however, are “A” class Villa Markets, while the new one to open at Boat Lagoon will be classified as a “C” class at about 900 square feet (84 square meters). Current projections expect it to generate about two-thirds the revenue of the Laguna branch.

Despite being about 25 per cent smaller than the Laguna branch, the new market will still have the exact same setup and many of the same products, just fewer brands. However, there will be a shift in priority toward ready-made meals, confirmed Villa Market Area Manager Adrian Lanter.

“We want to focus more on ready meals. We plan to have a huge kitchen with the idea that we can serve all the yachts here. That’s actually the main reason why we want to come to Boat Lagoon,” Mr Lanter told the Phuket Gazette.

“We talked with some of the companies here – some of the charter companies. Many of them at the moment come to buy products at our stores. For them it [will be] much more convenient to just order or buy it from here.”

To manage the expected demand for ready-made meals and catering services, Villa Market will have a full chef team on location.

Based on data collected from loyalty cards when the Laguna branch opened, the Chalong branch lost about 10-15 per cent of its clientele.

Mr Lanter expects to see a similar decline at the Laguna branch, as shoppers from Boat Lagoon, Royal Phuket Marina and nearby areas make for the new location and avoid the drive to Boat Avenue (story here).

“As the traffic gets worse and worse, people won’t have to drive up to Laguna or down to Chalong. I think from here, to drive anywhere is a headache right now, especially in high season,” Mr Lanter said.

Teaming up with Villa Market, both in Chalong and the Boat Lagoon location, will be Iniala bakery, which will replace the stores’ previous baked goods provider, Baked.

“It’s probably the highest quality bakery we have found on the island. The products are fantastic the setup is great,” said Mr Lanter.

To compliment the bakery and the market’s focus on ready-made foods, a large sitting area will be provided. The final plans have yet to be confirmed. However, there will be at least 20-30 seats, he confirmed.

Villa Market’s move comes now due to signs of rapid growth in the Koh Kaew area, especially around the British International School.

“Five years ago, there was nothing but Royal Phuket Marina and Boat Lagoon. Now there
is massive development,” Mr Lanter said.

With a mixture of area growth, potential for tapping into the yachtie-catering market and lack of competitors in the area, Mr Lanter is confident that Villa Market’s third Phuket branch will be a success.

— Isaac Stone Simonelli


Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram


Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Best of6 hours ago

Phuket’s 5 most family-friendly resorts

Transport6 hours ago

Transport Company announces bus services are suspended until August 31

Thailand8 hours ago

Thailand News Today | 29 provinces now on curfew, booze ban in Phuket

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Insurgency9 hours ago

Volunteer ranger killed in grenade attack by suspected insurgents

Best of9 hours ago

Top 5 Spas in Koh Samui

Thailand9 hours ago

Hemp ice cream hits the Thai market

Join the conversation on the Thaiger Talk forums today!
Chon Buri10 hours ago

Chon Buri sets local order, restaurants in malls to only offer food for delivery

Thailand10 hours ago

Samut Prakan man dies in fire, possibly self-inflicted

Thailand11 hours ago

Royal Thai Police say bitterleaf can’t cure Covid

Coronavirus (Covid-19)11 hours ago

Tuesday Covid Update: 18,901 new cases, provincial totals

Thailand11 hours ago

Air Asia technician arrested for allegedly stealing electronics

Pattaya12 hours ago

“Pattaya Move On” reopening likely to be postponed as Covid cases surge

Thailand12 hours ago

3 metre long python caught near family’s house in Phuket

Thailand13 hours ago

Government says not to buy Favipiravir/Avigan online, says it might be fake

Phuket13 hours ago

Phuket bans alcohol sales at restaurants, issues order amid rise of Covid cases

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand7 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand7 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand7 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand7 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand7 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand7 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand7 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8