Connect with us

Business

Phuket Business: Thai football market value to triple by 2017

Legacy Phuket Gazette

Published

 on 

PHUKET: Thailand-based sports media corporation, Siam Sports Syndicate Pcl, has set a five-year target for the value of the Kingdom’s professional football market to grow by 300%.

VIPs from Thailand’s professional football leagues met last month in Bangkok to sign a five year licensing management and administration agreement for the broadcasting and promotion rights, and work out benefits of the lucrative industry.

Among the VIPs who attended the agreement signing ceremony were Dr Wichit Yaembunreuang, chairman of Thai Premier League Co Ltd (TPL), Worawi Makudi, president of the Football Association of Thailand (FAT), Adisai Warinsirikul, director of Siam Sport Syndicate Public Co Ltd, and Vimon Kanchana, chairman of the AIS regional league [Division 2] competition managing committee.

The licensing administration and management agreement covers the period from 2013 to 2017, stipulating that Siam Sports will look after both the broadcasting rights for the two professional leagues, as well as seeking sponsorship for the various competitions managed by the FAT.

TPL governs both the Toyota TPL (Thailand’s elite division) and Yamaha One League (first division), while Thailand’s semi-professional second division is overlooked by a separate committee, who collaborate with the TPL for the AIS Champions League (promotion tournament for top division 2 teams up to division 1) towards the end of the year.

Mr Adisai Warinsirikul said that Thailand’s professional football market is currently valued at 200 million baht, and that the agreement would enable it to triple in value to 600mn baht by the end of the five year window.

He said that of the total revenue, 60% would go back to all the (36) clubs of the TPL and YL1, with a set target of no less than 20mn baht allocated for each club per year.

Meanwhile, the remaining 40% would be allocated among all the organizers to cover their expenses for broadcasting, sponsorship seeking and organization, as well as administrative costs of the TPL Co Ltd, and promotional media and commercials.

 

Get more from The Thaiger

📱 Download our app on Android or iOS
👋 Have your say on our Thailand forums
🔔 Subscribe to our daily email newsletter
📺 Subscribe / Join YouTube for daily shows
👍 Like/Follow us on Facebook
🐦 FOLLOW us on Twitter
📷 FOLLOW us on Instagram

image

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Thailand2 hours ago

His Majesty the King donates 2.8 billion baht in Covid-19 aid

Coronavirus (Covid-19)3 hours ago

Covid UPDATE Provinces: 14,260 new infections, 119 deaths

Coronavirus (Covid-19)3 hours ago

Vaccination registration open for foreign residents over 60 in Bangkok

Welcome back to Thailand!

Thaiger is getting behind local businesses for the restart of tourism in Thailand - up to 50% discounts across all advertising packages!

Coronavirus (Covid-19)5 hours ago

Autopsy results for woman who died after mixing vaccines

Coronavirus (Covid-19)9 hours ago

Covid UPDATE Saturday: 14,260 new infections, news briefs

Thailand14 hours ago

Department head predicts Covid-19 could last up to another year

image
Join the conversation on the Thaiger Talk forums today!
World16 hours ago

Swedish prison hostage situation resolved with pizza

Thailand17 hours ago

Minister: Foreigners, migrant workers are cared for amid Covid-19

Coronavirus (Covid-19)22 hours ago

“Withhold Intubation” for certain older Thammasat Hospital patients

Coronavirus (Covid-19)22 hours ago

Bang Sue vaccination centre open for expats 60+, under must wait

Coronavirus News & Updates23 hours ago

“Covid-19” deaths said to cause crematorium in Bangkok to partially collapse

Thailand23 hours ago

Nakhon Sawan farmers make large profits growing fingerroot as Covid cure

Coronavirus (Covid-19)23 hours ago

Leaked document: military arranging private Moderna vaccines

Thailand1 day ago

Nakhon Si Thammarat arrest drug suspect hiding in jar

Media1 day ago

19 year old man drowns in a Kanchanaburi river while rescuing his puppy

Thailand5 months ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism5 months ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket5 months ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism5 months ago

Phuket Thai food treats you need to try | VIDEO

Thailand5 months ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism5 months ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand6 months ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand6 months ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand6 months ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand6 months ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand6 months ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand6 months ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand6 months ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand6 months ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Thailand7 months ago

Thailand News Today | Southern floods, Face mask fines, Thai Air Asia woes | January 8

Trending