Connect with us

Business

Phuket business: Local suppliers to extend reach

Published

 on 

PHUKET: Red Bull’s national distribution arm is looking to capitalize on local supply markets, a strategy which could extend the reach of Phuket-sourced products into greater national, regional and global markets.

Durbell, a key logistics affiliate of the Red Bull Beverage Company (the producers of Krating Daeng) aims to diversify its offerings and keep ahead in the expanding wholesale and retail business.

A report in The Nation recently revealed that the company is investing 500 million baht in domestic expansion projects, which include the purchase of 300 new transport trucks, as well as new warehouses in Chanthaburi and Phuket.

Confirming that report, a spokesperson from Durbell told the Phuket Gazette, “We are prepared to invest in a new warehouse in Phuket to keep up with increasing demand.”

“Phuket’s current warehouse is at capacity and its location [next to the Metropole Hotel in Phuket Town] is inconvenient for our transport needs.

“We’re looking for about 4 to 5 rai (6400 to 8000 square meters) somewhere outside of town and expect the construction budget to be up to 50 million baht,” he said.

Speaking on condition of anonymity, the spokesperson confirmed that Durbell is shifting its marketing strategy to be more decentralized and regionally integrated.

“One competitive advantage local supply markets have is lower production costs. What we can offer to local producers and suppliers is experienced logistics to move the product swiftly and efficiently,” the spokesperson said.

Indeed, the regional wholesale and resale market is expanding, and Durbell’s current business strategy reflects this remarkable trend.

Currently, 90 per cent of Durbell’s national distribution lines are supplied with Red Bull Beverage products, while 10 per cent of their products come from non-Red Bull suppliers.

The company’s target for 2012 is to double the proportion of non-network suppliers to supply 20% of its distributions, with the other 80% of products continuing to come from within the Red Bull supply network.

At the end of five years, the company aims to source half of its supplies from its mother company, and half from local supply markets.

Durbell’s main Southern region warehouse and office are located in Surat Thani – one of 13 regional offices nationwide – with regional sub-warehouses located in Phuket, Krabi, Phang Nga, Ranong, Chumphon, Nakhon Sri Thammarat and Prachuap Khiri Khan.

— Steven Layne

 

Get more from The Thaiger

Join the conversation and have your say on Thailand news published on The Thaiger.

Thaiger Talk is our new Thaiger Community where you can join the discussion on everything happening in Thailand right now.

Please note that articles are not posted to the forum instantly and can take up to 20 min before being visible. Click for more information and the Thaiger Talk Guidelines.

Archiving articles from the Phuket Gazette circa 1998 - 2017. View the Phuket Gazette online archive and Digital Gazette PDF Prints.

Follow Thaiger by email:

Politics3 mins ago

No coup is being plotted in Thailand, insists Ministry of Defence

Environment4 mins ago

“Billy” murder suspect reinstated at Kaeng Krachan NP

Thailand19 mins ago

Woman’s body in luggage found floating in Mekong River

Sponsored20 hours ago

Segafredo Zanetti Coffee teamed up with Bangkok Airways and hosted “Bangkok Airways Surf Festival 2022”

Hot News59 mins ago

Nok Air cancels Nakhon Ratchasima-Chiang Mai flight routes

Thailand1 hour ago

Airports of Thailand reports 200% increase in traffic at Suvarnabhumi Airport

Entertainment1 hour ago

The tax returns don’t lie – Shakira prepares for court battle in Barcelona

Join the conversation on the Thaiger Talk forums today!
Thailand1 hour ago

Thai mental health officials want psychiatric drugs listed as essential meds

Thailand2 hours ago

2 Thai knights in shining armour aid lost foreign child in Pattaya

Hot News2 hours ago

Chiang Mai’s famous giant panda turns 21 years old

Weather2 hours ago

Category 4 Hurricane Ian hits US state of Florida’s coast

Best of2 hours ago

5 suit tailors in Bangkok that’ll make you look dapper

Weather2 hours ago

Tropical Storm Noru hits northeast Thailand, 1 dead, 2 injured

Patong2 hours ago

American tourist allegedly assaulted outside Patong bar

Thailand3 hours ago

4,000 Evacuated as Typhoon Noru hits Thailand | GMT

Tourism3 hours ago

Thai Airways promotion to Fukuoka, Japan

Thailand1 year ago

Morning Top Stories Thailand | Police to end protests, Human Trafficking | September 14

Thailand2 years ago

Thailand News Today | Thai Airways in rehab, All go for Songkran | March 4

Tourism2 years ago

Phuket’s nightlife. Yes, bars and clubs are still open | VIDEO

Phuket2 years ago

Thailand News Today | Covid passport talks, Thai Airways heads to court | March 2

Tourism2 years ago

Phuket Thai food treats you need to try | VIDEO

Thailand2 years ago

Thailand News Today | Bars, pubs and restaurants ‘sort of’ back to normal | Feb 23

Tourism2 years ago

In search of Cat & Dog Cafés in Phuket Town | VIDEO

Thailand2 years ago

Thailand News Today | Gambling crackdown, Seafood market to reopen, Vlogger challenge | Jan 21

Thailand2 years ago

Thailand News Today | Covid testing for visas, Business impact, Vaccine approval | January 19

Thailand2 years ago

Thailand News Today | Weekend Bangkok bombs, Thailand fires, Covid update | January 18

Thailand2 years ago

Thailand News Today | Stray car on runway, Indonesian quake, 300 baht tourist fee | January 15

Thailand2 years ago

Thailand News Today | Governor off respirator, sex-trafficking arrest, condo prices falling | January 14

Thailand2 years ago

Thailand News Today | Chinese vaccine, Thailand ‘drug hub’, Covid update | January 13

Thailand2 years ago

Thailand News Today | Bangkok may ease restrictions, Phuket bar curfew, Vaccine roll out | January 12

Thailand2 years ago

Thailand News Today | Covid latest, Cockfights closed down, Bryde’s Whale beached | January 11

Trending